Arpita Tiwari

Co-Founder

United States6 yrs 5 mos experience

Highly Stable

Key Highlights

Expert in crafting soulful brand identities.
Blends minimal aesthetics with thoughtful storytelling.
Unique mix of structured thinking and creative vision.

Stackforce AI infers this person is a Brand Designer with a strong background in Software Engineering.

Contact

Skills

Core Skills

Brand Identity DesignBrand StrategyIllustrationBrand DesignSoftware TestingProject Management

Other Skills

Logo DesignBrand IdentityVisual SystemsColor PalettesTypographyGraphicsDigital ArtProcreate AppAdobe IllustratorJavaSelenium TestingSQLWeb DesignHTMLC++

About

I craft soulful brand identities rooted in strategy, emotion, and quiet confidence. My work blends minimal aesthetics with thoughtful storytelling — so every visual choice has meaning and every design element earns its place. I specialise in: • Logo Design & Brand Identity • Brand Strategy & Moodboard Direction • Typography & Color Pairing • Packaging & Mockups • Visual Systems for Cohesive Branding Whether you're a founder building your brand from scratch or a creative refining your vision, I design identities that resonate — not just impress. ✨ Let’s build a brand you can quietly be proud of.

Experience

6 yrs 5 mos

Total Experience

3 yrs 11 mos

Average Tenure

2 yrs 6 mos

Current Experience

Freelance

2 roles

Brand Identity Designer

Promoted

Jan 2025 – Present · 1 yr 4 mos

As a brand designer, I help small businesses and creative founders build strategic, emotionally resonant brand identities. My process focuses on aligning visual identity with brand purpose — ensuring every design choice tells a consistent story.
What I do:
Develop full brand identity systems — from logo design to color palettes, typography, and visual guidelines.
Design brand strategy frameworks to define voice, values, and audience positioning.
Create social media templates, brand collaterals, and visual assets that enhance consistency and recognition.
With a background in software engineering, I bring a unique mix of structured thinking and creative vision to every project — making design not just beautiful, but purposeful.

Logo DesignBrand IdentityBrand StrategyVisual SystemsColor PalettesTypography+1

llustrator and brand Designer

May 2023 – Jul 2024 · 1 yr 2 mos

As a freelance illustrator, I create art that evokes calm, connection, and emotion — often inspired by nature, wellness, and minimal aesthetics. My work extends across digital prints, brand visuals, and custom commissions.
Highlights:
Developed cohesive visual collections for print products and lifestyle brands.
Built a distinct illustration style characterized by soft palettes and organic forms.
Collaborated with clients to bring their brand mood and narrative to life through visual art.
This role allows me to merge creativity with intention — crafting visuals that feel meaningful and timeless.

GraphicsLogo DesignDigital ArtIllustrationProcreate AppAdobe Illustrator+1

Heartful palette

Creative Head

Apr 2024 – Present · 2 yrs 1 mo

Career Break

Mar 2021 – May 2023 · 2 yrs 2 mos · California, United States

After several years working as a Software Engineer, I took a career break to realign my professional path with my long-term creative interests. During this period, I transitioned into the fields of illustration, UX, and brand design — blending my analytical background with a passion for visual storytelling and user-centered design.
I invested this time in:
Learning design fundamentals, brand identity systems, and UX principles.
Mastering tools like Adobe Illustrator, Figma, and Canva.
Building a portfolio focused on branding, digital illustration, and visual design for wellness and lifestyle brands.
This transition has given me a unique perspective — combining the structured problem-solving of engineering with the creative intuition of design — helping me craft thoughtful, strategic, and aesthetically cohesive brand experiences.

Capgemini

3 roles

Associate Consultant

Apr 2019 – Feb 2021 · 1 yr 10 mos

During my tenure, I worked on two projects:
1. Bottomline Technologies: A USA based project which provided baking systems of ACH and wire payment for commercial banks.
I worked with the testing team on agile methods to deliver our work every sprint(2weeks).The work included defect retesting, regression testing and functional testing.
2. RSA Insurance: A UK based project which provides auto and home insurance.
I worked with testing team focused on the complete functionality of the work flow and the documents for the insurance. The work included test preparation, test execution, defect re-testing, regression testing.
I also managed team of 8-10 during my tenure with RSA. The responsibilities included assigning work, preparing daily status reports, attend status update meeting, attending triage calls with managers, scrum masters, BA and other teams.

JavaSelenium TestingSQLWeb DesignHTMLC+++3