Sanjana Haribhaskaran

Co-Founder

San Francisco, California, United States9 yrs 4 mos experience
Most Likely To SwitchAI ML Practitioner

Key Highlights

  • Developed patented AI algorithms for ad optimization.
  • Led the creation of a billion-dollar ad platform.
  • Expert in machine learning and software development.
Stackforce AI infers this person is a Machine Learning and Software Engineering expert in AdTech and Tech industries.

Contact

Skills

Core Skills

Machine LearningSoftware EngineeringSoftware Development

Other Skills

AI algorithmsad response prediction modelsML modelstransfer learningautomated platformad platform developmentrevenue optimizationML model deploymentTensorflowprofiling toolsperformance analysissoftware portingPythonMatlabC++

Experience

9 yrs 4 mos
Total Experience
2 yrs 5 mos
Average Tenure
4 yrs
Current Experience

Pier39.ai

Co-Founder

May 2022Present · 4 yrs

Linkedin

Software Engineer, LinkedIn Ads

Dec 2017Aug 2021 · 3 yrs 8 mos · San Francisco Bay Area

  • Developed and patented AI algorithms for Linkedin Ads response prediction models, to compute optimal bid price for ad campaigns to increase LinkedIn’s revenue as well as improve advertiser’s ROI.
  • Leading part of the team that conceived LinkedIn Audience Network (LAN), an ad platform for advertiser’s to display ads on third party apps/websites, in 2017. The product hit 1 Billion USD revenue in 2020.
  • Designed and developed an automated platform to retrain and deploy ML models, reducing engineering effort from 2 weeks to 0 hours and eliminating manual errors.
  • Demonstrated uplift in key business metrics such as revenue (2 Million USD per day), click through rate and conversion of ads by end to end implementation of new ML models.
  • Implemented transfer learning from onsite (LinkedIn) ML models to offsite (third party) ML models to leverage a richer feature and improve prediction accuracy that boosted revenue by 5%.
AI algorithmsad response prediction modelsML modelstransfer learningautomated platformMachine Learning+1

Oracle

Software Developer, Machine Learning Initiative at Oracle Microelectronics

Jul 2016Oct 2017 · 1 yr 3 mos · Austin, Texas Metropolitan Area

  • Analyzed the performance of Machine Learning models like VGGNET16 to study the compute and memory requirements and evaluated the performance bottlenecks in hardware architecture using profiling tools.
  • Ported Google’s open source software packages like Tensorflow, Bazel, Protobuf, gRPC to Oracle’s hardware by modifying source code to make it compatible on the new platform.
  • Linked Oracle’s internal BLAS library to Tensorflow.
  • Benchmarked and analyzed performance of Machine Learning frameworks like Sci-kit learn, Xgboost and 
Tensorflow on Oracle’s platform versus other platforms.
  • Mathematically derived the theoretical flops/byte required for the Neural Network algorithm using stochastic gradient and batch normalization in order to design Machine Learning accelerators to speed up these algorithms.
  • Applied Machine Learning principles to build tools to automate verification work done for Oracle’s hardware.
  • Presented a technical talk on Machine Learning 101 for engineers working in other teams.
Machine LearningTensorflowprofiling toolsperformance analysisSoftware Development

Uc berkeley college of engineering

Admissions Interviewer

Feb 2016Feb 2017 · 1 yr · Berkeley, California

  • Interview potential candidates for the Masters of Engineering program, UC Berkeley.

Education

UC Berkeley College of Engineering

Master’s Degree — Electrical Engineering and Computer Sciences

INSEAD

Master of Business Administration - MBA

Anna University Chennai

Bachelor’s Degree — Electronics and Communications Engineering

University of California, Berkeley

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