Rohit Shroff

Co-Founder

Bengaluru, Karnataka, India9 yrs 5 mos experience

Highly Stable

Key Highlights

Built five successful businesses under Aflog.
Consulted for high-profile clients including Indian cricketers.
Expert in consumer psychology and brand narratives.

Stackforce AI infers this person is a Marketing and Brand Strategy expert with a focus on consumer engagement and growth.

Contact

Skills

Core Skills

Business StrategyLeadershipGrowth StrategiesBrand Consulting

Other Skills

Content managementInfluencer marketingTalent managementProductionSocial shopping platformUser-generated contentAffiliate marketingNetworkingPublic SpeakingSocial Media Marketing

About

I grew up watching my father build his business from scratch. From owning our first home to moving into a bigger one, from train journeys to international travel, I saw firsthand how disciplined entrepreneurship can change a family’s trajectory. That early exposure shaped my ambition to become self-made and pushed me to start building early. I was part of a founding team that was acquired, worked at India’s first unicorn, raised capital at 21, made mistakes, went into debt, and learned how to recover by building a profitable marketing services company. Over the next decade, I built five businesses under Aflog from the ground up. I ran the group for seven years and, after ten years of entrepreneurship, stepped aside in December 2025. Today, Aflog is led by my wife and co-founder, Sanya. What began as survival evolved into a deep obsession with marketing. I study consumer psychology, business and founder narratives, public market sentiment, and global liquidity cycles to help individuals build credible, long-term personal brands aligned with how markets actually think. Today, I consult selectively with people who inspire me—Indian cricketers, a $10B PE fund CEO in Abu Dhabi, and public market CEOs across the Middle East. I work at the intersection of identity, markets, and narrative, helping leaders position themselves for long-term relevance and compounding influence.

Experience

Aflog - content marketplace

2 roles

Partner

Promoted

Dec 2025 – Present · 4 mos

At Aflog, we run a marketing services company - We operate in multiple verticals and geographies. The verticals include,
Content management
Influencer marketing
Talent management
Production
We're profitable, growing 100% year on year for 5 years now. What began as a tech start up, a social shopping platform today dominates the marketing sphere. We're renowned for quality work, transparency and outcomes. Our clients today include - Agilitas, TTK Prestige, Zivame, Nyka and 100 others. We work with the top 1% brands and have made a small dent for ourselves in the larger marketing landscape

Content managementInfluencer marketingTalent managementProductionBusiness StrategyLeadership

Founder, CEO

May 2018 – Dec 2025 · 7 yrs 7 mos

At Aflog, we built India's first social shopping platform. A pinterest kind of platform, where you could buy a product with 2 clicks. At peak - We had 25,000+ Daily active users. We even got noticed by big folks at Pinterest. What still feels like something super exciting to build was given up on extremely early because we found it challenging to attribute sales.
Affiliated catalogue = Aflog, we believed in the power of UGC, when people were still stuck on facebook. Today social shopping platforms integrate sellers directly in their systems. We worked on Affiliate links. And didn't have the balls to integrated directly. So we gave up!
Since then, we tried building an influencer marketing platform, an agency marketing platform and a bunch of pivots. But failed.
Our services model that started as a form of survival, today, is the core of the business. Sanya joined us when we were in debt. Shifted the culture, built a profitable service company. So as of December 2025, I stepped away as CEO, letting her lead and grow the baby she built!

Social shopping platformUser-generated contentAffiliate marketingBusiness StrategyGrowth Strategies

Dinesh karthik

Brand Consultant

Apr 2023 – Present · 3 yrs

Dinesh Karthik, or DK, is one of the most fascinating names in Indian cricket. He first played for India when he was 17. Known as the comeback man, he found different ways to knock the door of the Indian Cricket team. He last played for India in 2022. 18 years a national player, a world cup winner.
Today he's one of the World's highest paid broadcaster, Coach of RCB, the defending champion of the IPL, and he still plays a little. Together, we operate his socials as if he were a creator. We've grown from 1 million to 4 million in just 18 months.

Brand Consulting

Real kashmir football club

Brand Consultant

Apr 2020 – Apr 2024 · 4 yrs

Built the brand - Real Kashmir Football Club from ground up!

Brand Consulting

Vir india

Founding team

Dec 2017 – Sep 2018 · 9 mos · Bengaluru Area, India

I remember speaking to MC, who was my best friend's dad. Told him I wanted to start up. He asked me if I have any idea on how businesses are run, I told him I'd learn on the way. He told me, why make mistakes in your dream while you can learn on mine?
I spent a year at Vir India, a start up that aggregated CSR funds from large corporations to enable them to give back to families from the Indian Army. Together, we built out an entire platform, partnered with different businesses, launched the platform - Inaugurated by Mr. RK Krishnakumar, Director at Tata and sons.
While the vision was something I wanted to contribute towards, changes in laws made it harder for us to operate. My stint at Vir India taught me to work towards something I stand for. Till date, I try and follow the same.

Business Strategy

Pixtory

Founding team/Head Of Content

Jul 2016 – Dec 2017 · 1 yr 5 mos · Bengaluru Area, India

Pixtory started off at Inmobi. India's first Unicon. I was a teenager, in awe with the Inmobi office. So everyday, I'd be at college till 4 PM, go to the Inmobi office and work till 1 AM. Did this for 30 odd months.
The narrative inside Inmobi was transparent - They needed to build their own distribution platform. So they encouraged their smartest people to build inside. At Pixtory, I built the content vertical. We were India's first homescreen wallpaper app, with 40,000+ people using it everyday. I saw the entire journey from conceptualisation, to failure, to exit first hand. All before I turned 22.
Fun fact - Glance, started at the same time, in a room right opposite, solving the same problem is today worth $2 Billion. The thought of what this could've been still gives me goosebumps.

Business Strategy