Jul 2025 – Nov 2025 · 4 mos

• Scaling social screening product x to 100x
• Continuous monitoring feature

Oct 2023 – Jul 2025 · 1 yr 9 mos

• Led critical DB schema redesign and executed a zero-downtime migration for Brand Safety & Social Screening, impacting millions of records across products.
• Designed a dual-queue system using RabbitMQ to prevent downtime and race conditions.
• Migrated legacy data via staged, pod-based FastAPI scripts, solving issues like schema mismatches and record misrouting.
• Built a factory-based LLM integration layer supporting Claude, Gemini, OpenAI, and internal tools.
• Developed a Custom Keyword Flagging Engine with semantic, tense-aware, and synonym-based logic tailored for client needs.
• Optimized competitor content detection logic (e.g., Amazon flagging in Flipkart POC).
• Co-built Visual Insights, a content-aware AI system demoed to Flipkart during an innovation showcase.
• Took end-to-end backend ownership during offsite: delivered queuing systems, APIs, data sync, error handling, and deployment.
• Shipped multi-tenant support, report_url, fallback_filters, and config ID enhancements across APIs.
• Reduced LLM costs and latency via custom rule-based checks (Python) replacing 3rd-party models.
• Owned key product modules like Adversea Integration, Snapchat, Custom Flag Types, and internal tooling.
• Resolved 65+ support issues improving screening accuracy, API stability, offset handling, and system configs.
• Worked closely with QA, Sales, Support, and Product to finalize PRDs, edge cases, and rollouts.

Jul 2023 – Oct 2023 · 3 mos · Remote

• Among the Founding Team, Helping D2C brands to increase conversion.
• Few Tasks:
• OTPLess Login, Discount tray, Configurable UI (Depending on merchant different UI will be rendered), Shimmers.
• Handled the entire UI/UX (Checkout, Dashboard & Web).
• Converted the Designs to Production ready code using Reactjs, and Material UI.
• Handled the entire frontend architecture of Apik Dashboard (Analytics).
• Built Shopify apps for product page optimization.
• Onboarding merchants (making changes to the Shopify theme).
• Shopify API, Shopify integration, Onboarding Customers, Payment gateway integration, AWS, Analytics, and Dashboard.

Nov 2022 – Jun 2023 · 7 mos · Remote

• Building The World's Fastest Checkout and improved checkout experience for D2C brands in India.
• Key areas: Configurable UI, E2E Checkout experience, Analytics, Dashboard, External Integrations, and Web Dev.

May 2022 – Sep 2022 · 4 mos · Remote

• Worked closely with a team of 5 to contribute to a full revamp of the Codelabz website using ReactJS;
• ▪ Implementing E2E testing by using Cypress to ensure quality control and identify bugs;
• ▪ Created Exceptional UX design; designed styling, colors, and interface;
• ▪ Gained Experience in writing custom, scalable code; created design system using StorybookJS;
• ▪ Participated in code review sessions with the engineering team, and gained feedback from mentors
• ▪ All the above features are now in production, with a 99.5% crash-free site;

Jun 2021 – Jun 2022 · 1 yr · India

• Supervised, managed, and led a team of 4 peers in the development of the client’s project while ensuring adherence to the highest level of quality standards and meeting customer requirements;
• Achieving over 97% customer satisfaction rate and making $2000 in profit.
• 1. ALAMKUL – Education Institution with over 200+ Students
• o Built a Progressive Web App to replace the outdated WordPress website;
• Leveraged familiarity with CSS, HTML, and Javascript to ensure seamless front-end content delivery.
• o Solely responsible for designing, developing, and deployment of 8+ multipage websites; Figma, GoDaddy.
• Leading to SEO ranking #1, 1000+ impressions, 150+ clicks. 22% increase in annual revenue.
• 2. EZAK – Pharmaceutical company in North India with more than 7+ years of service
• o Designed and developed a single-page web application from scratch; Bootstrap.
• o Automated a tedious task; the collection of order details for products via Google forms;
• Reduced cost of labor by 5% and saved the company 40 work hours.