Apr 2024 – Dec 2025 · 1 yr 8 mos

• Reports directly to CMO.
• As VP of Experiential Marketing, Kaela leads a global team focused on innovative solutions for MSPs. She sets goals, manages teams, and implements strategies to drive business results. Kaela oversees marketing campaigns, event planning, website experience, and cross-functional collaboration. She optimizes experiential marketing efforts using data and insights for continuous improvement. Her role is crucial in enhancing ConnectWise's brand presence and supporting MSPs in effectively managing their businesses.

Aug 2023 – Apr 2024 · 8 mos

• Reports directly to CMO.
• The interim VP of IT Nation and Brand at ConnectWise drives engagement and knowledge sharing among MSPs and IT professionals by developing and executing comprehensive strategies for the IT Nation community. This role also oversees the evolution of ConnectWise's brand identity across diverse channels, ensuring consistent and compelling messaging. Directing a dynamic creative team to ensure the production of design assets that align with the brand's essence and propel business growth.

Jan 2022 – Jul 2023 · 1 yr 6 mos

• Reports directly to CMO.
• Leading a multidisciplinary team of brand, creative, project management, and marketing professionals to drive successful business outcomes by using strategic problem solving to activate and amplify the ConnectWise brand across all internal and customer-facing touchpoints. Taking a more proactive position in all of our partner-facing efforts and experience design with corporate brand governance and creative strategy.
• With an intimate understanding and knowledge of brand awareness, event production, demand generation, and business strategy, and the ability to manage the production of creative content, from visual assets and narratives to physical activations and events through a variety of media such as websites, email, signage, video, and print. I am highly collaborative with key brand stakeholders within ConnectWise, including product, digital, demand generation, and events.

Mar 2021 – Jan 2022 · 10 mos

• Reports directly to CMO.
• Leading a multidisciplinary team of creative and marketing professionals to drive successful creative and business outcomes by using strategic thinking and creative ideas to activate and amplify the ConnectWise brand across Marketing and Corporate touchpoints. With an intimate understanding and knowledge of advertising, marketing, and business strategy and ability to manage the production of creative content, from visual assets and narratives to physical activations and events through a variety of media such as websites, email, signage, video, and print. I am highly collaborative with key brand stakeholders within the ConnectWise, product, and IT Nation brands.

Aug 2018 – Mar 2021 · 2 yrs 7 mos

• Reports directly to CMO.
• As the director of Creative Services, I am responsible for the look/feel and brand of the entire company and our product/service offerings.
• I lead a team of in-house, freelance, contract and agency resources specializing in copywriting, illustration, graphic design, website design and development, and video. I work regularly with the directors of Marketing Automation, Demand Gen, Digital and Corporate Marketing to align our team strategies to the overall company strategy.
• The majority of my responsibilities revolve around brand image, lead generation and event production for our multiple community conferences.
• I have personally designed and helped write and direct our latest corporate awareness campaigns, including digital media buys, editorial, outdoor media and video production.
• Over the last 8 years I have played a large coordination and management role in the mainstage keynote presentations at our multiple live conferences of over 3,000 software users and virtual conferences of over 10,000 viewers. My role has evolved into a collaborative, strategic relationship with our executives and guest professional speakers and AV teams to produce high-end keynote experiences as well as manage the resources to produce the multiple elements necessary to put on a show of that caliber. Our events are the finest in the industry because we design our events with the ultimate customer experience in mind, every detail of the events are created with our customer in mind.

Apr 2018 – Aug 2018 · 4 mos

• I managed and lead the Creative strategy for 7 graphic designers, as part of the larger Creative team which consisted of copywriters, and design.
• As senior manager, I was responsible for assisting with the Creative strategy across the company and various departments. I acted as senior designer on high-strategy digital, print, multimedia, and event needs as well as holding the entire company to our brand guidelines.
• Ran the concepting for our large scale conference events with specialties in managing and creating content for our mainstage conference presentations at IT Nation Connect and Explore. Working with executive-level presenters and guest professional speakers onsite and in pre-event planning.

Mar 2014 – Apr 2018 · 4 yrs 1 mo

• I managed and led the Creative strategy for 5 graphic designers, as part of the larger Creative team which consisted of copywriters, video production, front-end development and design.
• As manager, I was responsible for senior-level design on various digital, print, multimedia, and event needs as well as capacity planning and job assignment for my direct reports. I was also responsible for holding the entire company to our brand guidelines.
• Specialties in managing and creating content for our mainstage conference presentations at IT Nation Connect and Explore.

Mar 2012 – Mar 2014 · 2 yrs

• Lead the Creative Design team as team lead and senior designer for various web, print and multimedia design. I also worked closely with Digital Marketing team to ensure high performance out of all creative elements.
• As team lead, I was responsible for ensuring all ConnectWise material met developed standards and aligned with company brand guidelines.

Mar 2011 – Mar 2012 · 1 yr

• I worked as part of the Creative team to design various web, print and multimedia formats, including campaign concepts, banner ads, collateral pieces (ebooks, case studies, handouts, etc.), emails, landing pages, tradeshow materials, presentations, website content and layout, etc.

Aug 2010 – Mar 2011 · 7 mos

• I played a supporting role to the other Creative colleagues and did production level design and copywriting for presentations, email signatures, and various print and digital design.

Jul 2009 – Jul 2010 · 1 yr · Gainesville, Florida Area

• As the junior designer, I assisted the Creative Director with various print and web designs, such as: playbills, posters, website updates, etc.
• I also assisted in distribution of invitations, signage and hype marketing materials.