Pratik Rath

Business Development Executive

Hyderabad, Telangana, India4 yrs 10 mos experience

Highly Stable

Key Highlights

Expert in driving business process improvements.
Proven track record in automation initiatives.
Strong collaboration with stakeholders and vendors.

Stackforce AI infers this person is a SaaS Business Analyst with expertise in process automation and marketing technology.

Contact

Skills

Core Skills

Business Process ImprovementProgram ManagementMarketing Automation

Other Skills

Sales Engagement PlatformProcess ImprovementAutomationAutomated ProcessesData PipelinesSystem IntegrationHubSpot Marketing HubSalesforce Sales CloudPardotZapierWorkatoZoomInfo SalesOSCompliance RegulationsProblem SolvingAnalytical Skills

About

Currently working as Lead Business Analyst at HighRadius & facilitate improving Business Processes, Programs & Product launches for a seamless experience to the end Marketing/Sales/Product users in the organization. Additionally, collaborate with Partners/ Stakeholders/ Vendors to better understand the requirement, pain points & deliver the product in agreed timelines which is the best fit to the business requirements & adds value in improving the Business Processes. Fabricate strategies to bridge the gap in various Marketing Process & ensuring to increase efficiency.

Experience

4 yrs 10 mos

Total Experience

4 yrs 6 mos

Average Tenure

4 mos

Current Experience

Invoicecloud, inc.

GTM System Analyst

Dec 2025 – Present · 4 mos · Hyderabad · Hybrid

Driving strategic process improvements and automation initiatives to enhance sales efficiency and scalability. Currently leading the implementation of SEP (Sales Engagement Platform) to streamline outreach workflows and improve rep productivity. Spearheading the redesign of organization-wide lead routing to ensure faster, more accurate lead distribution aligned with business priorities.
Focused on optimizing operational efficiency by reducing manual effort, saving time per sales representative, and enabling teams to focus on high-value activities. Continuously identifying opportunities to improve processes and deliver measurable impact across the sales organization.

Sales Engagement PlatformProcess ImprovementAutomationBusiness Process ImprovementProgram Management

Highradius

6 roles

Lead Business Analyst

Promoted

Feb 2025 – Dec 2025 · 10 mos

Play a key role in designing, building, and implementing automated processes and data pipelines that drive business growth.
Integrate systems to GCS & BQ to drive WBR automation and automate KPI metrics. Enhance GTM rep efficiency and bridge business process gaps by aligning systems to cater the business needs.

Automated ProcessesData PipelinesSystem IntegrationBusiness Process ImprovementProgram Management