Priyanka Arora — CEO

Growth isn’t just about campaigns. It’s about clarity of purpose and the creativity to translate strategy into measurable business impact. Over 17 years, I’ve led marketing and digital transformation across BFSI and fintech leaders -blending creativity, data, and technology to turn marketing from a cost center into a strategic growth engine. At Axis Max Life Insurance, I’m currently working on a Strategic Brand Extension project, expanding into new business lines and driving differentiated market positioning. Previously at Axis Max Life, I led the award-winning brand rejuvenation & growth marketing strategy across partner ecosystems with industry best BTL enablers that delivered 19% YoY growth, enabled a $700M topline impact, and positioned the “Dil Ek Bharosa Double” campaign as a benchmark for open-architecture marketing excellence. Earlier, at Bharti Enterprises, I co-created the Airtel–Bajaj Finance lending marketplace projected to unlock ₹600 Cr in new revenue. At Aditya Birla Sun Life, I transformed marketing from a communication function into a data-driven, customer-first profit engine that achieved 2.5× conversions and 18% ticket-size growth. Today, my goal is to evolve into senior marketing leadership roles that integrates data, design, and decision-making at scale. As part of this vision, I have completed the CMO Fellowship Program (Metvy), deepening my expertise in solving real life marketing problems, through case studies approach, in a collaborative environment. True marketing isn’t just about visibility. It’s about building brands that earn trust, inspire action, and deliver business outcomes that last. With this intention, I have made humbled strides in building my LinkedIn Fam and collaborate with influence. I love to express my pov through video and text and am open for select advisory collabs and speaker opportunities/ podcasts Request agency led introductions & outreach to pause for Q4. Skills: Brand Strategy & Refresh | New Product Launches & GTM | Integrated Marketing Campaigns | Fintech & BFSI Growth Strategy | Performance Marketing | ROI Optimization | Partnership & Channel Marketing | Data-Driven Decision Making | P&L & Budget Ownership | Stakeholder & CXO Collaboration | Leadership & Team Development

Stackforce AI infers this person is a Fintech Growth Architect with expertise in B2B2C marketing strategies.

Location: Gurugram, Haryana, India

Experience: 17 yrs 6 mos