Apr 2025 – Present · 1 yr

Mar 2025 – Present · 1 yr 1 mo

Feb 2025 – Present · 1 yr 2 mos

• The Fitness Influencers Community Saudi Arabia is a dedicated space for fitness content creators, trainers, and wellness enthusiasts to connect, collaborate, and grow together.
• With a collective reach of over 2 million followers across our influencers, we provide a powerful platform for fitness professionals to expand their impact and unlock new opportunities.

Jan 2025 – Present · 1 yr 3 mos

Jul 2024 – Present · 1 yr 9 mos

• Our team of experts delivers tailored recruitment solutions, connecting sports organizations with the right talent to drive success and achieve their goals.

Jul 2024 – Oct 2024 · 3 mos

• ● Achieved 99% of Technical KPIs: Transformed performance from under 50% to 99% through strategic alignment and focused initiatives.
• ● Established Governance Framework: Finalized and secured board approval for eight key regulations, strengthening operational oversight.
• ● Public-Private Collaboration: Finalized seven agreements with private sector partners and schools to provide access to facilities for athletes and coaches, and promote boxing in schools.
• ● Strategic Business Plan: Finalized a transformational strategy, setting a clear roadmap for sustainable growth and development.

Mar 2024 – Apr 2025 · 1 yr 1 mo

Aug 2023 – Aug 2025 · 2 yrs

• ● Co-led a sports tech startup delivering innovative solutions for the industry.
• ● Incubated by leading programs, including Microsoft, Misk Foundation, Garage Plus, and the
• National Technology Development Program (NTDP).
• ● Focused on driving technological advancements to enhance sports experiences and
• operations

May 2023 – Jun 2024 · 1 yr 1 mo

• ● Developed a comprehensive strategy for the Games Department, aligned with the federation’s mission.
• ● Created the Host City Operational Manual to standardize procedures for host cities.

Jun 2022 – Aug 2023 · 1 yr 2 mos

• ● Successfully executed a comprehensive brand visibility strategy that resulted in a 40% in ElCoach's recognition and presence within the Saudi market, establishing it as a prominent player in the fitness and wellness industry.
• ● Negotiated and established Direct Carrier Billing (DCB) partnerships with major telecom providers, Mobily and Zain, facilitating seamless mobile payment options for ElCoach users.
• ● Lead a strategic user acquisition campaign that led to a 100% increase in ElCoach's user base within the first year of operations in Saudi Arabia.

Mar 2022 – Feb 2025 · 2 yrs 11 mos

• ● Provided strategic advice to the Saudi Yoga Committee on areas like policy, governance, and
• management.

Apr 2021 – Mar 2023 · 1 yr 11 mos

• ● Negotiated and secured partnerships with local suppliers and vendors to procure the necessary
• equipment and resources
• ● Coordinated with government agencies to obtain the necessary permits and licenses for operating the
• hot air balloon services
• ● Lead efforts to develop safety protocols and procedures for the hot air balloon

Dec 2020 – Present · 5 yrs 4 mos

• Trusted expert on GLG, Third Bridge, AlphaSights, Guidepoint, Atheneum, VisasQ, Catalant & select speaker bureaus.
• On-call advisor for strategic due-diligence, market entry and athlete-to-business transitions.
• Typical mandates: Saudi sports market sizing, talent-pipeline strategy, wellness M&A scoping.

Aug 2020 – Aug 2022 · 2 yrs · Riyadh, Saudi Arabia

• ● Lead national Sports development programs & initiatives to improve the sport sector.
• ● Lead Sport Executive development pathway in collabration with WAOS & SAOC &MOS
• ● Lead Sport Executive Program & Postgraduate
• ● Lead SaudiReps (Saudi Registery for Exercise professionals) which is an accreditation system for
• exercise professionals working in clubs and gyms.
• ● Established Partnership with international organization in the sport sector.
• ● Managed the first Sports Career fair that welcomed over 6000 vistors with over 48 Sport organization.

Aug 2020 – Aug 2022 · 2 yrs

May 2019 – May 2020 · 1 yr · Riyadh, Saudi Arabia

• Lead the biggest adventure organization with over 50, 000 member across the kingdom of Saudi Arabia to explore the country unseen nature.
• ● Managed 13 team in 13 region in the country.
• ● Organized over 150 events and trips across the country.
• ● Partnered with AlSoudah Season and manged 5 different project during the season
• ● Negotiated and finalized contracts with big corporation and sponsorship

Mar 2018 – Apr 2025 · 7 yrs 1 mo

• At Sports Vision KSA, we understand the power of strategic guidance and expert advice when it comes to excelling in the dynamic world of sports. As a pioneering company in the field, we are dedicated to helping athletes, teams, and organizations unlock their full potential and achieve their goals.

Jan 2017 – Mar 2021 · 4 yrs 2 mos · Riyadh, Saudi Arabia

• ● Lead the development of the “Gymnastics for All” program, resulting in a 20% increase in participation
• amongst target demographics.
• ● Expanded the “Gymnastics for All” program to include additional outreach initiatives, resulting in a
• 30% increase in participation amongst target demographics.
• ● Lead the development of a gymnastic acrobatic team to participate in events

Jan 2014 – Jul 2020 · 6 yrs 6 mos · Riyadh, Saudi Arabia

• ● Developed and successfully implemented corporate wellness training program, resulting in an
• increase in employee productivity and morale.
• ● Created comprehensive personal training program, resulting in a dramatic improvement in client
• fitness and health.
• ● Developed innovative strategies for marketing, outreach and customer service, leading to a significant
• increase in client base.
• ● Led team to launch and manage several successful wellness events, resulting in increased brand
• visibility