Apr 2024 – Present · 2 yrs · Bengaluru, Karnataka, India · On-site

• Key accomplishments include:
• Launched Inuio to empower small businesses with tailored retail strategies that increased client sales by an average of 30% within the first six months of engagement.
• Developed comprehensive marketing plans leveraging automation tools that streamlined operations for clients, resulting in a 25% reduction in time spent on manual processes across various projects.
• Enhanced brand visibility for multiple clients through innovative design solutions that improved customer engagement metrics by over 40%, establishing them as the preferred choice in their markets.
• Implemented data-driven approaches to measure the effectiveness of marketing campaigns which led to a significant increase in overall business goodwill among target audiences.

Jun 2022 – Present · 3 yrs 10 mos · Bengaluru, Karnataka, India

• As the Creative Director at Cayana - Curated Moments, the journey has been about transforming the boutique into a go-to destination for personalized fashion. By blending strategic insights with creative flair, Cayana has seen remarkable growth. The introduction of tailored shopping experiences led to a significant increase in customer retention.
• Innovative marketing strategies not only boosted brand visibility but also attracted a wider audience eager for bespoke clothing solutions. A unique concierge service was launched to enhance customer engagement further, resulting in impressive repeat purchase rates.
• Collaborating with skilled artisans to create custom-made denim and ceremonial attire has been particularly rewarding as it drove substantial sales growth. This role has truly been about crafting meaningful connections through fashion.

Jun 2020 – Present · 5 yrs 10 mos · Bengaluru, Karnataka, India

• Key accomplishments include:
• Launching India's first Made-to-measure Suit Rental brand that grew into Fabstyle Central
• Spearheaded the transformation of FabStyle Central into a leading value fashion destination by expanding product offerings, increasing variety from men's suits to sherwanis and corporate clothing solutions.
• Designed a unique retail experience within a 3000 sq. ft. space in Bangalore's shopping district, attracting diverse clientele and enhancing customer engagement through personalized style consultations.
• Implemented innovative marketing strategies that increased foot traffic by 40%, leveraging social ads and local partnerships to enhance brand visibility.
• Developed exclusive custom corporate apparel solutions that generated an additional revenue stream, contributing to a 25% increase in overall sales within the first year of launch.

Jun 2016 – Jun 2020 · 4 yrs · Bangalore, India

• Starting Suit Fullstop was an exciting journey into uncharted territory as it marked India’s first bespoke suit rental service. Launched in June 2016 with a vision to provide high-quality suits accessible to everyone, this venture quickly gained traction among fashion enthusiasts. The establishment of our expansive 2700 sq. ft experience store in Bangalore was pivotal; it allowed customers to explore various formal and ethnic wear options while enjoying personalized styling advice.
• A strong focus on quality assurance ensured that every suit met rigorous standards before reaching our clients' hands—this commitment led to an impressive 95% satisfaction rate from our customers! Additionally, creating an efficient e-commerce platform not only simplified the rental process but also boosted online sales by an astounding 150%.
• The journey has been about more than just suits; it’s about crafting memorable experiences for every individual who walks through our doors.
• Suit Fullstop went onto expand and become Fabstyle Central as it is known today.

Apr 2013 – Present · 13 yrs · Bangalore, India

Jan 2013 – Present · 13 yrs 3 mos · Bengaluru Area, India

• In the role of Brand Marketing Strategist at Adya Fine Fabrics, I had the incredible opportunity to launch and grow the Warp & Weft brand. This journey began with a vision to create high-quality fabrics that would resonate with fashion enthusiasts globally.
• Within three years of launching Warp & Weft, brand recognition soared by 150% across key markets like the UK and Europe. The establishment of our first experience store in Central Bangalore was a pivotal moment in providing bespoke services that truly catered to our clients' needs.
• Expanding our reach into niche markets across GCC and Australia was another highlight; this strategic move resulted in a remarkable 40% increase in international sales. The GQ India Campaign we launched in January 2017 was particularly rewarding as it not only showcased our innovative approach but also reached over 1 million viewers online.
• This role has been about blending creativity with strategic insights to build a brand that stands out in the competitive landscape of fashion fabrics.

May 2001 – Jun 2020 · 19 yrs 1 mo

• A Quality House of Fashion since over 40 Years.
• Spanning Bespoke, Retail, Wholesale and E-Commerce interests.
• Creative Director, Designer, Bespoke Client Interaction and New Business Development