Dec 2025 – Present · 4 mos

• Responsible for building and executing digital marketing engines at scale, translating strategy into consistent, high-quality output across multiple channels and markets.
• I drive large, complex marketing programs with a strong emphasis on production, execution, and operational excellence across Content Management, CRM & Loyalty, SEO and eCommerce.

May 2022 – Dec 2025 · 3 yrs 7 mos

• Leading Campaign pillar across clients and workstreams

Sep 2019 – May 2022 · 2 yrs 8 mos

• Promoted to Global CRM Channel Lead for a Pharma and FMCG Giant.

Mar 2017 – Aug 2019 · 2 yrs 5 mos

• Promoted to Business Advisory Specialist, supporting two key services – Campaign Service and Business Care for a Global FMCG client
• Service Delivery Manager for India market, managing key India CRM initiatives by creating project blueprint levering 1, Consumer place market capabilities for automation and complex projects to achieve core CRM KPIs like improved reach and %active consumers
• Launching Global Loyalty campaigns in key markets for Babycare Brand to improve consumer engagement.
• Mentoring other regional Service Delivery Managers to ensure optimised process flow and TAT.
• Managing Business Care governance with Service Delivery lead to govern day to day operations, escalations and Digital Innovation
• Working with Business Care client in launching new Digital applications and updates.
• SPOC for both Campaign and Business Care Service for driving Operational excellence and We@Accenture (Ideation platform) to achieve set monthly targets representing controls/health of the services.
• Mentoring Campaign Execution Managers in managing daily campaign operations

Jun 2015 – Feb 2017 · 1 yr 8 mos

• Promoted to Senior Analyst, Regional Lead (Europe region) where i am responsible for managing Digital Campaign operations for 25+ countries (Europe, Middle East and Africa market) for Global FMCG client . I manage Digital delivery for P&G through Email Marketing, Mobile Marketing, Direct Mailers, Postal Campaigns and Loyalty programs. Leading team of 22 resources to deliver 4000+ Digital campaigns in a fiscal to achieve quality, accuracy and noiseless delivery. Responsible for driving innovation to scale and amplify best practices across regions which save time, cost and increases speed and quality of the overall project.

Jul 2013 – Jun 2015 · 1 yr 11 mos

• Promoted to SME ( Subject Matter expert ) , In Addition to my previous job profile, My new job profile role and responsibilities also includes but is not limited to:
• Working on both Regional and Global Digital Marketing Projects.
• Global Email SPOC for Email Marketing for training needs and issue management.
• Working and supporting regional Email Solution specialist on Beauty Care CRM Campaigns which includes list of key P&G Brands : Olay, Covergirl, Pantene , Styleunited and Clairol.
• Mentoring team of new Email Solution specialist.
• Consolidated reports, Tracker , Data management for Global P&G.

May 2011 – Jun 2013 · 2 yrs 1 mo

• Digital Marketing for Procter & Gamble
• Currently working as a Email Campaign Specialist for P&G, Handling all Email Marketing Operations in North America & Latin America region.
• Key responsibilities:
• o Conducting Email Marketing Campaigns for Pampers, Pantene and other key brands of P&G
• o Coordinating with Development agency & Brand
• oDeveloping expertise in different analytical and reporting tools. .
• oAssisting with web site testing and solving issues related to testing.
• oManaging digital marketing initiatives, Vendor management.
• oGenerating monthly scorecards for different marketing initiatives.
• oSupporting IPMs at global level