Alex Stefan

Co-Founder

Málaga, Spain14 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Established design ops practice, reducing production time by 40%.
  • Boosted user retention by 35%, generating $1.2M additional revenue.
  • Launched over 20 SaaS products, driving significant growth.
Stackforce AI infers this person is a SaaS and Fintech design expert with a strong focus on user experience.

Contact

alex@designlion.comLinkedIn

Skills

Core Skills

Product ManagementUser Experience (ux)Web Design

Other Skills

SalesProduct Lifecycle ManagementResearch SkillsUser InteractionUser Experience TestingLayout DesignProduct ConceptUser Interface DesignTypographyOnboardingDigital StrategyStrategic ThinkingUX ResearchArtificial Intelligence (AI)User Experience Design (UED)

About

I founded DesignLion to help SaaS, healthcare, AI, Web3, fintech, e-commerce, business intelligence, insurance, banking and real estate companies turn design into a competitive advantage. Why I've took the founder path? Because most companies treat design as an afterthought. That’s a BIG mistake. I have seen it time and time again. Bad design is expensive. Why? • A confusing website loses customers. • Weak branding kills credibility. • Poor UX increases churn. • Clunky UI slows down adoption. I fix that. I work with growth-focused companies that understand the power of design. My expertise spans: • Branding and logos that build trust and recognition • Web and mobile app design that increases engagement and usability • UX research to know who are we designing for and why • UI Design that removes friction and improves retention • Website development in Framer and Webflow for scalable, high-converting experiences • Marketing and sales assets including pitch decks, social media assets and ad creatives • Print & collateral design for conferences, events and direct mail I turn design into a competitive advantage for companies in: • AI • SaaS • Web3 • Fintech • Banking • Insurance • Healthcare • Real estate • E-commerce • Business intelligence Design isn’t about aesthetics. It’s about outcomes. The right design drives conversions, increases retention, builds trust, and amplifies revenue. Why it matters? Most companies don’t have a design problem. They have a conversion problem, a retention problem, a credibility problem. And design solves all of them. • Better UX means lower churn • Stronger branding means higher trust • Smarter website design means better conversions • Cohesive marketing design means more engagement • We don’t create pretty visuals. We build design systems that drive business results. They know that great design isn’t a cost. It’s an investment that pays for itself. If you’re serious about scaling and want to use design to drive real business growth, let’s connect.

Experience

Unified practice

UX Lead

Sep 2022 – Oct 2024 · 2 yrs 1 mo · Bucharest, Romania · Remote

  • Responsibilities
  • Created a new flexible approach to manage medical charts
  • Led the entire UX process with a hands-on approach and conducted usability interviews with practitioners
  • Created roadmaps, ROI docs, specs and investment cases
  • Processed insights and made improvements based on metrics
  • Impact
  • Boosted user retention by 35% through comprehensive redesign of onboarding flow using Figma and usability testing.This led to $1.2M in additional revenue.
  • Led Flex Chart project resulting in 11% more annual revenue.
  • Collaborated with the Product team to streamline the onboarding process, reducing the time users discovered value by 29%.
Product ManagementResearch SkillsLayout DesignUser Interface DesignTypographyOnboarding+6

Pacific precious metals

UX Lead

Dec 2016 – Sep 2022 · 5 yrs 9 mos · Bucharest, Romania · Remote

  • Responsibilities
  • Created an entire SaaS for the gold retail industry from the Discovery to Launch
  • Led the entire UX process and conducted usability interviews with bullion and numismatic retailers
  • Communicated with the development team to assure that a holistic experience is delivered
  • Impact
  • Conducted 50+ user interviews and A/B tests to optimize checkout flow, increasing conversion by 22%.
  • Increased revenue for each store by up to 18% through data-driven redesigns
  • Managed a team of 8 designers for over 20 clients.
Product ManagementProduct Lifecycle ManagementResearch SkillsLayout DesignUser Interface DesignTypography+5

Retaildrive

UX Lead

Sep 2015 – Nov 2016 · 1 yr 2 mos · Bucharest, Romania · Remote

  • Responsibilities
  • Upgraded the interface of the web, iPad and iOS applications
  • Led the entire UX process with a hands-on approach and conducted usability interviews with practitioners
  • Communicated with the development team to assure that a holistic experience is delivered
  • Impact
  • Improved user engagement by 40% through new design systems that were responsive across all platforms(iOS, iPad OS, Mac OS and Windows)
  • Led the entire UX process with a hands-on approach and conducted usability interviews, lowering the cost by 20% and improving conversions by 12%
  • Increased the revenue by 29% through a new experience for more than 140 brands across Europe and Canada that was based on user research
Product ManagementProduct Lifecycle ManagementResearch SkillsLayout DesignTypographyOnboarding+5

Landmark group

Senior UX Designer

Jun 2014 – Aug 2015 · 1 yr 2 mos · Bucharest, Romania · Remote

  • Responsibilities
  • Led the whole responsive web design approach from desktop to smartphone.
  • HTML5/ CSS3 / SASS Code review and development alongside loading-time optimizations and crossbrowser testing
  • Created design strategies
  • Communicated with the development team to assure that a holistic experience is delivered
  • Mentored junior staff and led creative brainstorming sessions to maximize code quality
  • Impact
  • Created the entire design system lowering the cost by 22% and improved code performance by 29%
  • Led the responsive web design process, leading to 35% more sales
  • Optimized the checkout user flow through a data-driven redesign, leading to an increase in revenue of 17%
AngularJSResearch SkillsLayout DesignUser Interface DesignTypographyOnboarding+6

Designlion

Founder

Dec 2012 – Present · 13 yrs 4 mos · Bucharest, Romania · Remote

  • Responsibilities
  • Created digital experience for agencies and companies across the globe
  • Took important product decisions based on the metrics
  • Defined product strategies, prioritised features, created roadmaps, ROI docs, specs and investment cases
  • Conducted user interviews and improved usability according to user feedback
  • Impact
  • Established design ops practice, reducing component production time by 40% using Figma AI and a new design system
  • Created with AI templates for low fidelity wireframes and high fidelity wireframes, reducing the cost by 35% and increasing the profit by 24%
  • Trained 25+ team members in how to build a prototype and how to apply design critical thinking
  • Made financing rounds possible
  • Worked for a startup that sold for $140M
  • Launched over 20 SaaS products
Product ManagementSalesProduct Lifecycle ManagementResearch SkillsUser InteractionUser Experience Testing+11

Adswizz

UI Designer

Oct 2011 – May 2014 · 2 yrs 7 mos · Bucharest, Romania · On-site

  • Responsibilities
  • Converted design files into XHTML / CSS / JS pages. Integrated them into various web platforms like Wordpress, Joomla, Drupal or Magento.
  • Code optimization, print layout, search engine optimization, cross-browser bugfixing
  • Created designs and updated existing ones. Led the User Interface process for all projects.
  • Built custom code and design frameworks to speed to process of building projects from scratch
  • Impact
  • Improved the time to market by 47% by creating a shared framework between developers and designers
  • Introduced mandatory SEO code parsers
  • Built a responsive web design framework improved development workflow by up to 60%
  • Increased the revenue by 23% by redesigning the dashboard
WordPressResearch SkillsLayout DesignUser Interface DesignTypographyOnboarding+6

Education

Titu Maiorescu University

Bachelor's degree — Information Technology

Jan 2011 – Jan 2014

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