Apr 2025 – Present · 1 yr 1 mo · Delhi, India · On-site

• Strategy and Implementation: Building and implementing large-scale adoption strategies for the Ayushman Bharat Digital Mission (ABDM) to transform India’s healthcare ecosystem through digital integration.
• Operationalizing national digital health policies into executable frameworks, ensuring alignment with data governance, interoperability, and privacy standards.
• Stakeholder Engagement: Constructing and managing multistakeholder collaboration mechanisms with state governments, healthcare providers, and technology partners to drive onboarding onto platforms such as ABHA (Health ID), Health Facility Registry (HFR), and Health Professional Registry (HPR).
• Conducting fieldwork, stakeholder research, and adoption analysis to generate actionable insights that inform strategic recalibrations and foster accelerated adoption pathways.
• Capacity Building: Building institutional capacity by designing and executing training programs for healthcare professionals, administrators, and ecosystem partners to strengthen digital health adoption capabilities.
• Creating knowledge products, strategic briefs, operational dashboards, and progress reports to communicate milestones, learnings, and system impact to leadership and stakeholders.
• Systems Integration and Monitoring: Leading technical integration efforts by connecting ABDM platforms with hospital information systems (HIS), electronic health records (EHRs), and health management information systems (HMIS) to ensure seamless data flow and interoperability.
• Developing and managing real-time monitoring and evaluation systems to track adoption progress, assess performance metrics, and drive adaptive improvements across regions.
• Innovation and Best Practices: Adapting and contextualising global best practices in digital health innovation to strengthen ABDM’s implementation and ensure solutions are scalable, sustainable, and responsive to India's diverse healthcare needs

May 2021 – Apr 2023 · 1 yr 11 mos · Gurugram, Haryana, India · On-site

• Revolutionizing Digital Storytelling: Led a groundbreaking project that transformed digital storytelling and user engagement across multiple verticals. Managed end-to-end content strategies using SEO, CMS optimization, and image reverse search to drive a substantial increase in traffic and audience retention. Elevated user experience, resulting in a 180% YoY growth in AMP story consumption.
• AI-Driven Content Enhancement: Leveraged Chat GPT to innovate content creation, implementing AI-powered narratives that were rigorously A/B tested for audience engagement. Analyzed user responses to compare AI-generated versus human-authored stories, optimizing for higher user interaction, engagement time, and brand alignment.
• Strategic Campaign Development: Spearheaded highly effective, client-specific campaigns across a range of industries, including retail, FMCG, food, and electronics. Through continuous collaboration, feedback loops, and performance tracking, aligned content with client KPIs such as conversion rates, lead generation, and customer acquisition. Delivered results that surpassed client expectations in terms of ROI and brand visibility.
• Social Media Optimization & Expansion: Orchestrated a comprehensive social media growth strategy across three major cities in India. Utilized advanced tools like Facebook Ad Manager and Instagram Insights to analyze audience behaviour and optimize for engagement, successfully achieving KPIs related to follower growth, post reach, and user interaction.
• Event Planning for Brand Impact: Developed and executed innovative event strategies for both commercial business partners and in-house clients, aligning with brand objectives and marketing KPIs. Focused on maximizing lead generation, audience interaction, and brand exposure, ensuring a measurable impact on client business goals.

May 2020 – Apr 2021 · 11 mos · Delhi, India

• Compelling News Narratives: Authored over 250 impactful news stories for The Times of India, covering a wide range of topics from breaking news to in-depth features. Each story was meticulously researched and crafted to ensure clarity, accuracy, and strong narrative flow, engaging a broad readership.
• SEO & Audience Engagement: Implemented advanced SEO strategies to enhance content discoverability and audience reach. Focused on keyword optimization, search trends, and content relevance, contributing to improved KPIs like organic traffic, audience retention, and search engine rankings.
• Multimedia Content Integration: Led the integration of multimedia elements into news stories, including video anchors and interactive graphics, to increase audience engagement. This approach enhanced the storytelling experience, making complex news topics more accessible and shareable across digital platforms.
• Data-Driven Content Optimization: Analyzed key metrics such as reader movement, bounce rates, and engagement patterns to continuously refine editorial strategies. By applying insights from data analytics, I ensured that content remained relevant, timely, and impactful, resulting in improved reader interaction and retention.
• Commitment to Accuracy and Timeliness: Ensured the highest standards of journalistic integrity in reporting, maintaining accuracy while delivering timely updates. This commitment to precision and thoroughness built trust with readers and enhanced the credibility of the news coverage.

Apr 2020 – Apr 2021 · 1 yr · Mumbai, Maharashtra, India

• Digital Strategy Leadership: Spearheaded a transformative digital content initiative at Newsg8r, successfully amplifying the platform’s reach and engagement by applying data-driven strategies tailored to modern content consumption patterns.
• SEO & Content Optimization: Led content optimization efforts, incorporating advanced SEO techniques that enhanced visibility across search engines and drove organic traffic growth. Regularly assessed KPIs to refine strategies and improve content performance.
• Audience Engagement & Growth: Drove significant user engagement through strategic content creation and cross-channel promotion, resulting in measurable audience expansion. Utilized data insights to identify trends, target specific demographics, and maximize engagement.
• Multimedia Integration: Leveraged multimedia content formats such as videos, interactive elements, and infographics to enhance storytelling, increasing user interaction and driving higher platform retention rates.
• Collaborative Innovation: Worked alongside a cross-functional team, fostering a collaborative environment that emphasized innovative solutions to meet fast-evolving media consumption trends. This effort directly contributed to the platform’s enhanced online presence and overall growth.
• Commitment to Digital Excellence: My role at Newsg8r reflects my ability to lead digital transformation projects, utilizing cutting-edge techniques to deliver impactful content that resonates with the modern audience.

Mar 2020 – Apr 2020 · 1 mo · Delhi, Delhi, India · On-site

• Global Impact: Contributed to ANI, South Asia's leading news wire service, leveraging its global reach to deliver high-impact, internationally relevant content on a wide range of topics, from geopolitics to global affairs.
• Content Creation & Strategy: Produced authoritative, timely, and engaging narratives, adhering to ANI's editorial standards while tailoring content to diverse international audiences, ensuring wide dissemination and readership.
• International Focus: Focused on crafting stories that resonate globally, enhancing ANI's reputation as a trusted source of news with extensive regional and global coverage.
• Global Collaboration: Collaborated with a global network of journalists and editors, fostering a dynamic content creation process that ensured precision, relevance, and timely delivery of news to key stakeholders across various platforms.
• Professional Growth: This role has been a transformative experience, sharpening my ability to work within a high-paced, globally recognized news organization and contribute to its impactful storytelling across borders.

May 2019 – Jul 2019 · 2 mos · New Delhi Area, India · On-site

• Narrative Development: Crafted compelling and well-researched articles that addressed significant global issues such as child labor, refugee crises, and media influence. Focused on transforming complex topics into accessible, engaging narratives that resonated with a broad audience.
• Research & Analysis: Conducted in-depth research to ensure accuracy, relevance, and depth in every piece. Focused on gathering data from credible sources, such as NGOs, international organizations, and field reports, to substantiate storytelling with factual, real-world insights.
• Content Strategy: Collaborated with editorial teams to align content with overarching communication strategies, ensuring that narratives were aligned with audience needs and organizational goals. Worked to enhance visibility and engagement on digital platforms through SEO and social media integration.
• Audience Engagement: Produced over 250 articles, fostering engagement across multiple readership segments. Developed content that sparked conversations, promoted awareness, and contributed to advocacy on critical issues facing marginalized communities.
• Campaign Support: Contributed content for advocacy and fundraising campaigns aimed at raising awareness for refugees and addressing social justice issues. Partnered with other departments to ensure content supported broader organizational initiatives.
• Cross-Platform Content Creation: Wrote for a variety of formats, including online articles, op-eds, reports, and social media posts. Adapted writing style and content for different platforms, ensuring consistency and alignment with organizational voice and messaging.

May 2019 – May 2019 · 0 mo · Greater Delhi Area · On-site

• Live Feed Management: Strategically coordinated and managed the backend operations of the live counting feed during the 2019 Lok Sabha Elections. This involved real-time data handling, ensuring accuracy, and keeping the broadcast seamless for millions of viewers.
• Data Accuracy & Integrity: Ensured real-time election results were accurately reflected in live broadcasts, maintaining the highest standards of data integrity and responsiveness under pressure. This role demanded meticulous attention to detail to prevent any discrepancies during the live transmission.
• Technical Operations: Supported the technical team in troubleshooting issues related to live broadcasts, ensuring uninterrupted coverage during critical moments of the election. This required a deep understanding of broadcast systems and the ability to work collaboratively in a high-pressure environment.
• Collaboration & Coordination: Worked closely with senior journalists, producers, and the technical team to align the live data feeds with on-air segments. Contributed to the timely delivery of results, ensuring audience engagement during major electoral milestones.
• Adaptability in High-Stakes Environments: Demonstrated adaptability and quick problem-solving skills when faced with technical issues or data discrepancies. Contributed to the seamless execution of election coverage by staying focused and maintaining composure during fast-paced, real-time operations.

May 2018 – Jul 2018 · 2 mos · Gurgaon, India · On-site

• Digital Storytelling & Content Creation: Crafted engaging, targeted narratives for various digital platforms, ensuring the content resonated with the audience. I employed SEO and analytics to fine-tune messaging, ensuring maximum reach and relevance.
• Website Management & Optimization: Oversaw the day-to-day management of the website, ensuring seamless navigation and optimizing the user interface to enhance user experience. I worked closely with the design and development teams to streamline functionality and improve overall site performance.
• Customer Engagement & Relationship Building: Championed customer engagement initiatives by addressing inquiries, resolving issues, and exceeding customer expectations. I developed strategies to foster long-term relationships, enhancing satisfaction and brand loyalty.
• Data-Driven Content Strategy: Utilized analytics and user feedback to drive content decisions, ensuring that all digital content aligned with audience preferences and organizational goals. I implemented data-driven insights to continuously improve user engagement.
• Aesthetic and Functional Website Revamp: Led initiatives to refresh website design, enhancing both visual appeal and functionality. I collaborated with design teams to ensure a user-friendly experience, improving site aesthetics while maintaining usability.

Dec 2017 – Dec 2017 · 0 mo · Greater Delhi Area

• As a dedicated journalist, I spearheaded comprehensive coverage of pivotal events within the bustling capital, Delhi. My impactful reports, such as "Even 50K Smog Guns Not Enough to Help City: CPCB" and "Anti Smog Guns Fail to Curb Pollution," shed light on critical environmental issues. By employing meticulous research and on-ground investigation, I uncovered crucial insights that ignited discourse and awareness. These reports, published in 2017, not only showcased my unwavering commitment to journalistic excellence but also demonstrated my ability to influence public perception through hard-hitting narratives, contributing to informed decision-making.