Mar 2025 – Nov 2025 · 8 mos · Noida · Hybrid

Sep 2024 – Mar 2025 · 6 mos · Noida, Uttar Pradesh, India · On-site

• At Digital Notebook, I served as a Digital Marketing Specialist, where I not only executed performance-driven campaigns but also led a dynamic team of 6–7 marketers. I was responsible for driving client growth through strategic planning, campaign optimization, and cross-functional team collaboration.
• Key Responsibilities:
• Managed and optimized Google Ads and Meta Ads campaigns for multiple clients across industries, focusing on lead generation, conversion optimization, and ROAS improvement.
• Led a team of 6–7 digital marketers, providing training, task delegation, and performance feedback to ensure consistent delivery and campaign success.
• Developed and implemented 360° digital strategies, including paid ads, SEO, content, and social media, tailored to each client’s goals.
• Collaborated closely with the sales and development teams to ensure aligned marketing efforts across platforms and channels.
• Oversaw website improvements and landing page optimization, working with the dev team to enhance UX/UI and conversion rates.
• Conducted regular performance reviews, reporting, and client communication to ensure transparency and measurable growth.
• Skills Applied:
• Google Ads · Meta Ads · Team Management · SEO · Digital Strategy · Performance Marketing · Campaign Optimization · Client Communication · Landing Pages · Analytics

Aug 2023 – Sep 2024 · 1 yr 1 mo · Noida, Uttar Pradesh, India · On-site

• At Social Cult, I worked as a Digital Marketing Team Leader, where I was responsible not just for managing campaigns and websites, but also for introducing new strategic frameworks that improved client success, team efficiency, and revenue growth.
• Key Responsibilities:
• Led and mentored the digital marketing team, overseeing campaign execution across Google Ads, Meta Ads, and SEO.
• Introduced an upselling strategy that helped expand service offerings to existing clients, improving retention and increasing average revenue per client.
• Created and implemented a dedicated “Strategy & Growth” session model, where I worked directly with clients to understand their goals and guide them on how to achieve them through digital channels.
• Supervised and contributed to website design and development projects using WordPress, React.js, and Node.js, ensuring both functionality and performance.
• Improved project management using Git for version control and better team collaboration on development tasks.
• Analyzed performance data and translated insights into actionable marketing and web improvements.
• Skills Applied:
• Google Ads · Web Development · WordPress Design & Development · React.js · Node.js · Git · SEO · Digital Marketing Strategy · Client Communication · Upselling

Apr 2022 – May 2025 · 3 yrs 1 mo · India

Mar 2021 – Aug 2023 · 2 yrs 5 mos · Noida, Uttar Pradesh, India · On-site

• As my first professional role, I had the opportunity to own and manage the complete digital presence of Kaveri Technobuild. From running ad campaigns to designing the company’s online platforms, I handled end-to-end digital marketing and web development responsibilities.
• Key Responsibilities:
• Planned, executed, and optimized Google Ads and Meta Ads campaigns to generate qualified leads and build brand visibility.
• Led the website design and development process using WordPress, HTML, and basic Node.js integrations.
• Managed the company’s entire social media presence, including content planning, creative execution, and engagement.
• Performed on-page and off-page SEO to improve search engine rankings and organic reach.
• Designed and implemented PPC strategies to maximize ROI and reduce cost-per-click.
• Analyzed marketing performance data using tools like Google Analytics and generated insights to inform future campaigns.
• Coordinated directly with leadership to align digital strategies with business goals.
• Skills Applied:
• Web Design · WordPress Development · Digital Marketing · Google Ads · Meta Ads · SEO · Social Media Marketing · PPC · HTML · Node.js · Web Development · Analytics