Carlos De León — Product Manager

📩 carlzamudio@gmail.com Senior Business Intelligence Engineer (7+ years) building trusted Power BI semantic layers and governed BI platforms for U.S. healthcare and global, multi-region operations—so teams make decisions on consistent, reliable metrics. I specialize in enterprise BI engineering: semantic modeling, KPI standardization, performance optimization, and governance. I thrive where data quality, ownership, and scalability matter more than surface-level reporting. Core strengths • Power BI at enterprise scale: tabular/semantic modeling, DAX, performance tuning, incremental refresh, RLS, model governance • Modern analytics stack: SQL, Snowflake, Python, Kusto (KQL) • Data modeling & semantic layers: star schema, KPI definitions, metric consistency across domains • BI governance & operating model: documentation, standards, adoption, controlled change • Enablement & production support: trainings, office hours, L3 support for high-impact issues Highlights • CitiusTech (U.S. Healthcare): partnered with U.S. stakeholders to translate clinical + business data into scalable Power BI models, standardized metrics, and reliable reporting. Led enablement and provided L3 production support to improve performance and adoption. • Valvoline: reduced reporting time 40% and improved data accuracy 60% by fixing pipelines, metric definitions, and logic at the source. Open to senior-level full-time, contract, and consulting roles in BI Engineering / Analytics Engineering across the U.S. and Mexico.

Stackforce AI infers this person is a Business Intelligence Engineer specializing in Healthcare and B2B analytics solutions.

Location: Guadalajara, Jalisco, Mexico

Experience: 10 yrs 10 mos

Skills

Business Intelligence
Data Governance
Data Modeling
Data Analysis
Process Improvement

Career Highlights

Expert in enterprise BI engineering and governance.
Significantly improved data accuracy and reporting efficiency.
Proven track record in BI enablement and training.

Work Experience

Valvoline Global Operations

Senior Business Intelligence Developer | Enterprise BI & Analytics (11 mos)

Business Intelligence Developer (2 yrs 5 mos)

CitiusTech

Senior Business Intelligence Engineer | BI Platform Lead - U.S. Healthcare (2 yrs 1 mo)

Avnet

Data Analyst (2 yrs 2 mos)

Pricing Analyst (1 yr 3 mos)

Return Material Specialist (8 mos)

Equipos Interferenciales de México S.A. de C.V.

Sales Analyst (5 mos)

IMAGEN EN VINIL

Operations Coordinator (3 yrs 1 mo)

Education

Ingeniería at Universidad Tecnologica de Nayarit

Carlos De León

Product Manager

Guadalajara, Jalisco, Mexico10 yrs 10 mos experience

Highly StableAI Enabled

Key Highlights

Expert in enterprise BI engineering and governance.
Significantly improved data accuracy and reporting efficiency.
Proven track record in BI enablement and training.

Stackforce AI infers this person is a Business Intelligence Engineer specializing in Healthcare and B2B analytics solutions.

Contact

carlzamudio@gmail.com LinkedIn

Skills

Core Skills

Business IntelligenceData GovernanceData ModelingData AnalysisProcess Improvement

Other Skills

Power BISQLSnowflakePythonKusto (KQL)GitETLAnalytics FoundationsTableauExcelSAPData QualityData OwnershipData ManipulationData Visualization

About

Experience

10 yrs 10 mos

Total Experience

2 yrs 6 mos

Average Tenure

2 yrs 1 mo

Current Experience

Valvoline global operations

2 roles

Senior Business Intelligence Developer | Enterprise BI & Analytics

Promoted

Jan 2025 – Dec 2025 · 11 mos · Hybrid

Led multiple enterprise Business Intelligence and analytics initiatives across Valvoline Global Operations, supporting Retail, B2B, B2C, OEM, and Marketing business units and enabling consistent, data-driven decision-making across LATAM regions.
Served as Senior BI Developer with regional ownership, designing scalable Power BI and analytics solutions and partnering with business and technology teams to translate complex operational needs into reliable, decision-ready insights.
Focused on strengthening enterprise BI foundations by improving data consistency, performance, and trust through standardized metrics, optimized data models, and scalable analytics practices across markets.
Key Contributions
Led the rollout of enterprise BI solutions across 5 LATAM markets, reducing report generation time by 45% and significantly improving regional visibility and decision-making.
Developed and maintained Power BI solutions used by 200+ weekly active users across Retail, B2B, OEM, and Marketing teams.
Standardized KPI definitions across regions and business units, reducing data discrepancies by 35% and increasing trust in reported metrics.
Designed and optimized enterprise data models and ETL processes to improve performance, scalability, and long-term data reliability.
Partnered closely with business and technology stakeholders to translate regional and operational requirements into actionable analytics solutions.
Core Technologies
Power BI · SQL · Enterprise Data Modeling · ETL · Analytics Foundations

Power BISQLETLAnalytics FoundationsBusiness IntelligenceData Modeling

Business Intelligence Developer

Aug 2022 – Jan 2025 · 2 yrs 5 mos · Hybrid

Contributed to multiple Business Intelligence and data analytics projects supporting LATAM operations, with a focus on business performance, operational efficiency, and accountability.
Key contributions:
Built dashboards and reports using Power BI, Tableau, and Excel for multiple business areas.
Developed and maintained relational data models, integrating data from various internal and external sources.
Optimized DAX calculations and model performance using DAX Studio.
Performed statistical analysis and SQL queries to support business-specific analytical needs.
Collaborated on cross-functional initiatives aimed at process improvement and data-driven decision-making.

Power BITableauExcelSQLBusiness IntelligenceData Analysis

Citiustech

Senior Business Intelligence Engineer | BI Platform Lead - U.S. Healthcare

Mar 2024 – Present · 2 yrs 1 mo · Guadalajara, Jalisco, Mexico · Remote

Designed, delivered, and scaled enterprise-grade BI and analytics platforms for U.S. healthcare organizations, supporting high-volume, multi-region production reporting in regulated environments.
Served as Senior Business Intelligence Engineer / BI Platform Lead, partnering with business, data, and engineering stakeholders to deliver reliable, high-performance analytics solutions while owning platform stability, governance standards, and production readiness.
Led BI enablement and analytics adoption initiatives, improving data literacy, self-service effectiveness, and consistent usage across the organization.
Key contributions
Platform owner for enterprise BI environments supporting multiple business units across complex U.S. healthcare analytics ecosystems.
Built and maintained Python-based data pipelines integrated with Snowflake, reducing manual ingestion by 70% and improving reliability, repeatability, and auditability.
Designed and executed capacity and load testing (5,000+ concurrent-user simulation), identifying and resolving critical performance bottlenecks prior to production releases.
Defined and enforced BI governance standards across data models, semantic layers, performance, and access controls to ensure trusted metrics at scale.
Delivered enterprise BI enablement (trainings, workshops, office hours, and documentation) to 1,000+ users, increasing adoption while reducing long-term support dependency.
Mentored 5+ junior BI developers, improving query efficiency by 25% and reducing development cycle time by 30% through stronger data modeling practices, optimized SQL patterns, and performance-focused BI standards.
Core technologies: Power BI · SQL · Snowflake · Python · Kusto (KQL) · Git
Power BI, Semantic Models/Tabular, DAX, SQL, Snowflake, Data Governance, RLS, Incremental Refresh

Power BISQLSnowflakePythonKusto (KQL)Git+2

Avnet

3 roles

Data Analyst

May 2020 – Jul 2022 · 2 yrs 2 mos · Guadalajara, Jalisco, México

Experience pulling pricing data from SQL / SAP servers with SQL queries, working with purchasing data on our integrated materials division.
Responsible for the observation and continuous improvement of current contracts of the company, observing the problems and discrepancies of purchases, equally responsible for the auditing of our profit margins for a continuous process improvements towards our customers.

SQLSAPData AnalysisBusiness Intelligence

Pricing Analyst

Promoted

Feb 2019 – May 2020 · 1 yr 3 mos · Guadalajara, Jalisco, México

Managed the analysis of sales orders margin data, identifying both negative and positive trends. This effort significantly enhanced data accountability and visibility within our ops team, facilitating data-driven decision-making

PythonBusiness IntelligenceProcess Improvement

Return Material Specialist

Jun 2018 – Feb 2019 · 8 mos · Guadalajara, Jalisco, México

In charge of a vast list of suppliers as well as the logistics of said materials that return to the customers of the integrated division.

SAP

Equipos interferenciales de méxico s.a. de c.v.

Sales Analyst

Dec 2015 – May 2016 · 5 mos · Cuernavaca, Morelos, México

Professional practices in the streamlining project of sales department through the analysis of current sales and their processes, discovering the areas of opportunities in the current market.

Imagen en vinil

Operations Coordinator

Dec 2014 – Jan 2018 · 3 yrs 1 mo · Tepic, Nayarit, México

Responsible for reviewing internal business operations and logistics, conducting comprehensive analysis of data and processes within a competitive market. Utilized insights to drive improvement projects benefiting both the sales and operations teams