May 2024 – Sep 2025 · 1 yr 4 mos · Bengaluru, Karnataka, India · On-site

• Built and scaled an international performance marketing engine across multiple countries (primarily the USA), generating ₹21.5CR+ revenue in one year with a 3X ROAS.
• Took full-funnel ownership beyond front-end metrics—optimizing show-up rates, WhatsApp join rates, and the complete customer journey across global markets.
• Created high-performing video ads using Heygen (AI avatars) and 11Labs (AI voice), resulting in a 35% improvement in CTRs for international campaigns.
• Launched and scaled AI-driven programs (e.g., ChatGPT 101, AI Mastermind Workshop, AI Mastery Workshop) across multiple global markets.
• Leveraged GPT-based creative scoring to prioritize top-performing ads, reducing ad spend waste by 18% globally.
• Maintained a 10% lead invalidation rate by implementing AI-powered form filters across international campaigns.

Feb 2022 – Apr 2024 · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

• Generated Revenue worth 3CR from International Market (during PMF analysis)
• Successfully turned around the ROAS for the program, transforming it from a negative margin to a remarkable 4.7 ROAS in a month.
• Used advanced analytical tool like Mixpanel which helped in decision making based on Data
• Used Chatgpt & Midjourney to do various creative, headline testing and increased the overall CTR
• Optimised the LP based on Microsoft Clarity Data, which help to improve the overall LPV to Conv metrics
• Launched successful programs like Product Management, Data Analytics & Data Engineering which resulting in a ROAS of more than 5 across all initiatives.
• Took initiative and ownership in implementing Chatbots on websites and LPs which is generating good amount of revenue.
• Scaled on-demand program revenue by 500% within 3 months, significantly boosting overall performance revenue.
• Successfully managed campaigns for workshops such as AI for Management Consultant, PowerBi, Art of Advertising, and Strategic Brand Communication, running them for nearly a year with a healthy ROAS.
• Launched the Product Marathon workshop, attracting over 1000+ registrations within a month.
• Cracked the first Tech Category workshop, Data Engineering Workshop, with a direct ROAS of 4, and achieved an effective ROAS of 21 with upsell.
• Actively pursued new experiments, including the development of a Long-form LP for Performance Marketing in a single day and the implementation of a Chatbot delivering positive results.
• Generated ad creatives via Mid-journey, achieving a CTR of 1.5%, surpassing the average CTR.

Aug 2020 – Feb 2022 · 1 yr 6 mos

• Explore new geographic by doing proper market research.
• Keyword analysis of the blogs to generate more organic traffic.
• Provide creative ideas for content marketing.
• Measure the performance of digital marketing efforts using a variety of Web
• analytics tools (Google Analytics, Semrush, Google Search Console.)
• Done competitor analysis on a regular basis
• Worked on the launch of Podcast (Futuristic Parenting Decoded by Codevidhya)
• Explore the potential of Quora Ads and run few campaign.
• Worked closely with CMO to manage the disaster whenever there is
• a decline in leads.
• Increased revenue by 1100% in 12 Months.
• Worked on Global Expansion, took the company to 24 Countries from India.
• Helped in building Student Community on Circle for Codevidhya

Jun 2019 – Feb 2020 · 8 mos · Bengaluru, Karnataka, India

• Optimised the existing ads campaigns.
• Build quora answer strategy to attract organic traffic.
• Created several ad campaigns and reduced the cost per lead.
• Used tool like Ubersuggest to understand the market and the competitions

Aug 2017 – Sep 2017 · 1 mo · Bengaluru Area, India

• Optimise website page with relevant keywords.
• Run several advertisement campaigns in Google and Facebook Ads which help to reduce
• the Cost Per Click and also the quality of the leads was improved.
• Execute A/B Testing for email campaigns to identify the most successful subject and template