Feb 2022 – Feb 2023 · 1 yr · Pittsburgh, Pennsylvania, United States

• Collaborating with internal teams and external partners to manage research project execution from project design through data collection and analysis, preparing interval reports for clients and publisher partners, and contributing to the ongoing internal process improvement and platform design.

Aug 2021 – Dec 2021 · 4 mos · Bloomington, Indiana, United States

• Applied theories of consumer behavior to design, execute and analyze experiments to test specific hypotheses and draw conclusions
• Collected, cleaned, and analyzed qualitative and quantitative data using statistical techniques such as Regression, ANOVA in SPSS

May 2021 – Aug 2021 · 3 mos · United States

• Recoded thousands of open-end responses by Sprint customers in Excel to understand their concerns about joining T-Mobile
• Designed and programmed a comprehensive Qualtrics survey using insights gained from the qualitative analysis and focus groups
• Launched the survey to 35000 Sprint customers and provided strategic recommendations to senior leadership based on my analysis

Aug 2020 – Oct 2020 · 2 mos · Kolkata, West Bengal, India

• Presented successful branding strategies to dozens of companies after in-depth analysis of their company and their industry.
• Helped brands convey their compelling stories by ideating and designing stellar names, logos, packaging and social media posts.
• Conducted marketing surveys via in-person interviews and online questionnaires to analyze market demand for products.

Jul 2020 – Sep 2020 · 2 mos · India

• Designed a multichannel marketing campaign for the mask manufacturing brand by creating engaging content on Instagram, Facebook and LinkedIn respectively and generated 50+ leads in 3 days.
• Generated over $1500 in sales within a week by pitching the products to corporates and fraternities throughout the United States.

Jun 2020 – Sep 2020 · 3 mos · Bloomington, Indiana, United States

• Created a platform for marketing enthusiasts to connect and learn about the field!
• Organized Instagram lives, workshops, and quizzes to keep members engaged.
• Searched for the best examples of marketing from across the globe and added some of our insights as food for thought.

May 2020 – Dec 2021 · 1 yr 7 mos · Bloomington, Indiana, United States

Apr 2020 – May 2021 · 1 yr 1 mo

• Faculty-selected as one of 40 students from a pool of 200 applicants in a rigorous 2-year program preparing students for careers in technology consulting.
• Trained in providing solutions ranging across technology topics including cloud computing, agile development, and data analytics

Feb 2019 – Jan 2020 · 11 mos · Bloomington, Indiana Area

• The Hoosier Den is a late-night entertainment and event hosting space.
• Collaborated with several organizations on campus to host intuitive and engaging programs for college freshman.
• Ideated and planned events such as Pool and Ping pong Tournament, Movie Night, Game-day Screening to increase footfall.

Nov 2018 – Dec 2019 · 1 yr 1 mo · Bloomington, Indiana Area

• Introduction to Financial Accounting (A201) is an I-Core prerequisite and required of all business majors. It provides balanced coverage of the mechanics, measurement theory, and economic context of financial accounting.
• Selected by the faculty to help students navigate through this course based on outstanding academic achievement in the course
• Gained coaching and mentoring skills by solving student’s queries and explaining complex concepts through the creation of a positive learning environment and cohesive classroom to optimize student learning.

Nov 2018 – Feb 2019 · 3 mos · Bloomington, Indiana Area

• The Campus Cafe at Hodge Hall at Indiana University is one of the busiest food courts on campus, serving a range of dishes to students.
• Strengthened communication skills by serving and working with people from various backgrounds with different customs.
• Enhanced multitasking skills by working in a fast-paced environment at multiple projects with low error rate.
• Cultivated time management and strategic planning skill with an appropriate balance between academics and work.

Jun 2019 – Aug 2019 · 2 mos · Kolkata Area, India

• Indus Net Technologies is the largest integrated digital marketing agency in eastern India with clients such as HP, Alibaba Group etc.
• Performed detailed keyword analysis for clients using UberSuggest, Google Keyword Tool etc. and implemented Topic Cluster Model of content creation. Created and linked main topic pages (short tail keywords) with sub-topic pages (long-tail keywords) to boost SEO.
• Identified and contacted high domain authority sites using extensive backlink research through Open Site Explorer and Ahrefs. Proposed and implemented strategies such as Guest Posting and Poster Boy Formula to gain traffic for newly established websites.

Sep 2018 – Nov 2018 · 2 mos · Cincinnati Area, KY

• Selected among a team of 20 students out of 300+ applicant for a student research program
• Conducted primary research within the target market of their new Tide University Laundry service
• Designed a marketing strategy that focuses on Parents. Developed a three-stage model that markets to parents based on the college timeline. Stage 1:- Freshman Summer, Stage 2:- College Orientation, Stage 3:- Parent's Weekend.

Mar 2016 – Apr 2018 · 2 yrs 1 mo · Kolkata Area, India

• Kartavya is a non-profit youth-oriented environment-based organization which aims at tackling environmental issues such as Water, Air, Soil and Noise pollution by conducting various campaigns.
• Spearheaded the organization by raising over 1000$ in funds, delegating responsibility and ensuring harmony of action among the 90+ members, brainstorming, planning and organizing 13+ events, empowering members to strive to fullest potential by fostering an environment appreciative of individual effort.
• Funded the pollution check of 115 cars in Clean air campaign, planted 35 trees across the city in Environment Day Campaign, distributed 14000 bio-degradable plastic bags to vendors for the Anti-plastic Campaign and disposed off 25kg of waste from fields in Clean India Campaign.
• Optimized Facebook & Snapchat page and continually enhanced, updated and monitored website as Chief Marketing Office. Reached 1800+ followers on Facebook within 1 month of launch without paid promotion. Edited images, video clips and text posted on social media.

May 2003 – Apr 2018 · 14 yrs 11 mos · Kolkata Area, India

• GPA - 3.90/4.00
• Indian Certification of Secondary Education - 92%
• Council for the Indian School Certificate Examination - 93%
• Head of Sub-Committee
• The Dalal Street – It is the school's annual business conclave in which over 15 schools from across the country come to participate.
• Developed communication and public speaking skills by moderating panel discussions, performing the role of an auctioneer at simulator auctions and hosting several on-stage and off-stage events.
• Enhanced event management skills by handling backstage logistics, raising funds through corporate sponsors, arranging for hotel accommodation and transportation for over 150+ students.
• Ameliorated leadership skills by designating duties among juniors, resolving disputes and supervising activities.
• Editor in Chief
• The Interact Club Of La Martiniere
• Edited and published monthly Club’s magazine which highlighted the events during the month and summarized information about future projects
• Assisted the Secretary in editing the Annual Club Report.