Feb 2025 – Dec 2025 · 10 mos · Hyderabad, Telangana, India · Hybrid

• ROLE SCOPE & MEDIA STRATEGY: Led US-region performance media, analytics, and MarTech strategy across six Verizon Value brands (StraightTalk, Total Wireless, Visible, Tracfone, Verizon Prepaid, Simple Mobile), owning SEM, paid social, display, audience strategy, and full-funnel optimization for SMB and consumer segments.
• GROWTH & PERFORMANCE IMPACT: Delivered 47% YoY traffic growth, 20% CPC reduction, and 17% conversion uplift through media mix optimization, attribution-led insights, and continuous performance tuning across PPC, SEO, and experimentation programs.
• MEDIA, DATA & STAKEHOLDER LEADERSHIP: Owned $1M+ monthly media investments, partnered with US-based marketing, product, and analytics leaders to realign 10%+ media budgets toward higher-performing channels and audiences, improving attribution accuracy and ROI in a matrixed enterprise environment.

Jul 2023 – Feb 2025 · 1 yr 7 mos · Hyderabad, Telangana, India · Hybrid

• EMPLOYER BRANDING, MEDIA STRATEGY & GLOBAL PLANNING: Led global employer branding and paid media strategy for DBS Tech India, strengthening EVP and improving brand recall by 30% across priority talent segments.
• RECRUITMENT MARKETING & MEDIA OPTIMIZATION: Owned full-funnel paid media planning and optimization across paid search, paid social, and programmatic channels, driving 40%+ qualified talent pipeline, reducing CPA by 18%, and increasing website traffic by 16% YoY using GA4, Looker, and Hotjar-led insights.
• EXECUTIVE COMMUNICATIONS, STAKEHOLDER LEADERSHIP & GOVERNANCE: Owned internal and external communications, flagship thought-leadership initiatives (DECODE series), and PMO governance forums—driving 3x leadership engagement and earning Best Team Award (2X) for execution excellence.

Jan 2022 – Jun 2023 · 1 yr 5 mos · Hyderabad, Telangana, India · Remote

• ENTERPRISE PERFORMANCE MEDIA & BUDGET OWNERSHIP: Owned and optimized Google, Meta, and programmatic advertising for enterprise clients (Amazon, Uber, Verizon, Wells Fargo, Johnson & Johnson, BMS), managing $500K–$1M+ monthly spend and delivering 25%+ ROI improvement.
• GLOBAL PERFORMANCE STRATEGY & CONVERSION OPTIMIZATION: Led global recruitment and employer branding strategies across NA and EMEA, reducing CPA by ~22% and improving conversion rates by ~19% through PPC, SEO, CRO, and experimentation.
• MARKETING ANALYTICS, CLIENT GOVERNANCE & RETENTION: Implemented GA/GA4 and Looker-based full-funnel measurement frameworks, accelerating optimization cycles by 30% and contributing to 95%+ client retention.

Apr 2020 – Dec 2021 · 1 yr 8 mos · Hyderabad, Telangana, India · Remote

• B2B DIGITAL STRATEGY & PIPELINE GROWTH: Built and executed global digital marketing strategy for B2B SaaS and recruitment marketing during COVID-19, driving 30%+ pipeline growth through integrated SEO, PPC, and demand generation programs.
• PERFORMANCE MARKETING & CONVERSION IMPACT: Owned $50K–$100K monthly budget across SEO/SEM, PPC, and CRO, improving lead-to-SQL conversion by ~18% and reducing CPL by ~20%.

Aug 2019 – Mar 2020 · 7 mos · Hyderabad, Telangana, India · On-site

• DIGITAL GROWTH STRATEGY & LEAD GENERATION IMPACT: Led end-to-end digital marketing across SEO, PPC, LinkedIn Ads, and Email, driving ~25% increase in qualified lead volume through integrated, data-driven campaigns.
• EMPLOYER BRANDING & RECRUITMENT MARKETING ALIGNMENT: Partnered closely with HR and business stakeholders to execute recruitment marketing initiatives, resulting in a 25% increase in job applications and stronger alignment between media strategy and hiring outcomes.

Jun 2018 – Feb 2019 · 8 mos · Mumbai, Maharashtra, India · On-site

• DIGITAL GTM STRATEGY & BRAND SCALE: Led India digital go-to-market strategy for global nutrition brands (Optimum Nutrition, Isopure, BSN), executing integrated paid media, influencer, and e-commerce campaigns to scale national brand presence and category leadership.
• PERFORMANCE MARKETING, ROI & E-COMMERCE IMPACT: Improved marketing ROI by 25% through media mix optimization, budget reallocation, CRO, and analytics-led decisioning while owning e-commerce merchandising and product journeys that drove a 20% increase in online sales.
• NATIONAL CAMPAIGNS, INFLUENCERS & EXECUTION LEADERSHIP: Spearheaded high-impact national campaigns including “Sonu Sood – Super September” delivering 28.5M+ impressions and 3.6L+ clicks, leading agencies and influencers to ensure on-time, on-budget execution at scale.

Jul 2017 – Jun 2018 · 11 mos · Dubai · On-site

• DIGITAL GROWTH & LEAD GENERATION OWNERSHIP: Owned end-to-end digital growth and lead generation strategy for Arenco Real Estate and Golden Sands Hotel Apartments, driving a 40% increase in website traffic and 30% growth in qualified online leads across real estate and hospitality portfolios.
• PERFORMANCE MARKETING, SEO & ROI IMPACT (UAE MARKET): Planned and executed SEM and paid social campaigns (Google Ads, Facebook Ads) in a highly competitive UAE market, delivering 25% CTR uplift, 20%+ organic traffic growth, and 25% improvement in overall marketing ROI through continuous optimization.
• BRAND, WEBSITE & REGIONAL COLLABORATION: Led social media, content strategy, and full website revamps, resulting in a 30% improvement in engagement and site performance, while partnering closely with agencies and UAE-based stakeholders to align digital execution with regional business objectives.

May 2016 – Nov 2016 · 6 mos · Dubai · On-site

• E-COMMERCE MERCHANDISING & REVENUE IMPACT: Managed site merchandising and online trading for MAX Fashions across high-traffic GCC e-commerce platforms, driving ~25% increase in online sales through optimized product visibility, category placement, and promotional execution.
• ENTERPRISE WEBSITE OPERATIONS, UX & PERFORMANCE OPTIMIZATION: Owned enterprise-scale website operations on SAP Hybris, improving navigation, filtering, and product discoverability while delivering a 15% uplift in trading performance using analytics-driven insights on user behavior and funnel drop-offs.
• CROSS-FUNCTIONAL & REGIONAL COLLABORATION: Partnered closely with marketing, buying, planning, and technology teams to align merchandising execution with regional business goals, supporting governance and consistency across GCC markets.

Apr 2015 – Apr 2016 · 1 yr · On-site

• CATEGORY OWNERSHIP, TRAFFIC & REVENUE IMPACT: Owned end-to-end site merchandising and category marketing across Health, Beauty, Grocery, and Baby categories, delivering 47% traffic growth and 63% sales uplift during flagship events through data-driven placement and on-site optimization.
• FLAGSHIP EVENT LEADERSHIP & ENTERPRISE EXECUTION: Solely owned site merchandising for Amazon Super Value Day, Amazon Consumables’ largest category event, driving record-breaking traffic and sales velocity through optimized homepage, category, and PDP experiences.
• CUSTOMER ANALYTICS & CONVERSION OPTIMIZATION: Leveraged customer behavior analysis, funnel metrics, and experimentation to optimize homepage placements and category journeys—directly influencing conversion rates and campaign effectiveness.

Mar 2014 – Apr 2015 · 1 yr 1 mo · On-site

• AUTOMATION & DATA QUALITY IMPACT: Built and scaled ontology models and ML-based classifiers to automate product categorization, improving catalog accuracy by 25% and reducing manual dependency by 30% across large-scale product taxonomies.
• SEARCH RELEVANCE & OPERATIONAL EFFICIENCY: Improved product discoverability and search relevance by 20%, accelerating new product onboarding and strengthening marketplace governance through data-driven taxonomy mapping.

Mar 2012 – Mar 2014 · 2 yrs · Hyderabad · On-site

• (On-site at Google Hyderabad)
• GLOBAL GOOGLE ADS OPTIMIZATION & PERFORMANCE IMPACT: Managed and optimized Google Ads portfolios (Search, Display, Mobile, YouTube) for advertisers across North America, Australia, Southeast Asia, and India, driving consistent improvements in account efficiency and scalable growth.
• ROI, QUALITY SCORE & EFFICIENCY IMPROVEMENTS: Delivered 10–20% improvements in CTR and Quality Score and 15–20% ROI uplift through keyword restructuring, bid optimization, budget recommendations, and search-query-level waste reduction (18% lower wasted spend).
• ANALYTICS, QUALITY LEADERSHIP & RAPID ADVANCEMENT: Led performance analytics, reporting, and quality audits; promoted within 3 months to support advertiser escalations and serve as Team Lead for the North America Ring Back (NARB) program, improving advertiser resolution efficiency by 15%.