Maheswara Rao A V

CEO

Hyderabad, Telangana, India26 yrs 8 mos experience
AI EnabledAI ML Practitioner

Key Highlights

  • Expert in AI-driven affiliate marketing ecosystems.
  • Architect of advanced quantitative trading systems.
  • Proven track record in enterprise technology innovation.
Stackforce AI infers this person is a Fintech and MarTech innovator with expertise in AI-driven solutions.

Contact

Skills

Core Skills

Quantitative TradingDecision Support Systems (dss)Affiliate MarketingDigital MarketingEnterprise TechnologyCloud Engineering

Other Skills

Quant tradingTrading SystemsMachine LearningRisk ManagementProduct PromotionPerformance MarketingPortfolio ManagementControl CenterGenerative AIMulti-timeframe AnalysisTradingView ScriptingRegime DetectionBacktesting & OptimizationAlgorithmic TradingTrading Strategy Optimization

About

I am a Serial Entrepreneur, Co-Founder, Chief Architect, and CEO of Adrevu.com, Softrevu.com, Couponsnagar.com, and Mahesys.com, specializing in AI/ML-powered affiliate marketing platforms, generative AI automation, quantitative trading systems, and enterprise technology innovation. With extensive experience in building scalable digital ecosystems, I focus on integrating artificial intelligence, machine learning, and automation into marketing platforms, trading infrastructure, and enterprise solutions. Global Affiliate Marketing Ecosystem I collaborate with 1,000+ global brands through leading affiliate networks including: Rakuten Marketing Impact.com Partnerize Cuelinks Avangate / 2Checkout (Verifone) Through these partnerships, I help publishers scale traffic, revenue, and conversions by building intelligent affiliate marketing ecosystems powered by data, automation, and AI-driven insights. AI / Generative AI Innovation My work focuses heavily on building next-generation AI and Generative AI systems that enhance marketing intelligence and automation. Key initiatives include: Developing AI-driven marketing engines for personalization, coupon intelligence, and recommendation systems Architecting conversational AI chatbots and automated customer engagement workflows Building dynamic GenAI automation systems for marketing operations Integrating LLM-based decision intelligence into marketing analytics and enterprise workflows Quantitative Trading & Decision Support Systems (DSS) I am currently architecting a proprietary AI-driven multi-strategy Decision Support System (DSS) designed for advanced quantitative trading. Key components of the system include: Multi-timeframe signal validation Risk-governed execution and drawdown control TradingView-to-MT5 automated execution pipelines LLM / Generative AI reasoning with weighted score models Strategy engines based on Heikin Ashi Renko Quantitative Machine Learning (QML) Breakout and momentum strategies As part of this research and development, I have filed three provisional patents related to AI-based trading decision systems and risk-governed execution frameworks. Enterprise Technology, AR & Cloud Innovation I also work on enterprise technology initiatives involving: Augmented Reality (AR) solutions for enterprise troubleshooting and maintenance workflows Cloud-native platforms for scalable AI and automation systems Machine learning–driven enterprise applications that improve operational intelligence and automation

Experience

26 yrs 8 mos
Total Experience
25 yrs
Average Tenure
1 yr 8 mos
Current Experience

Mahesys.com

Chief Architect – FinTech ML & Algorithmic Trading Systems

Sep 2024Present · 1 yr 8 mos · Hybrid

  • Individual Strategy Research & Quantitative Validation Framework
  • Designed and validated 10 breakout, regime, and trend-based trading strategies including Renko, Parallel Channel, Heiken Ashi, Bollinger Bands, RSI, MACD, SMA, and multi-timeframe confluence models.
  • Built structured backtesting and replay framework evaluating robustness across instruments, volatility regimes, and timeframes.
  • Engineered feature extraction pipelines from price structure, volatility expansion, Renko transitions, and multi-timeframe alignment.
  • Conducted forward testing using live market data in controlled paper trading environments.
  • ML-Integrated Trading Decision Support System (DSS)
  • Developed and trained supervised ML models on multi-year historical datasets to classify high-probability breakout and trend continuation signals.
  • Integrated ML outputs as a decision recommendation filter layered above rule-based strategies to reduce false signals and noise.
  • Architected multi-strategy aggregation engine with confidence scoring and dynamic weighting based on trend alignment, volatility, and signal conflict thresholds.
  • Implemented performance-based adaptation to prioritize, down-weight, retrain, or retire strategies dynamically.
  • Filed 3 patents as part of this research project
  • Paper Trading, Replay & Risk-Governed Execution Engine
  • Built real-time and historical replay trading engine with integrated risk governance.
  • Implemented position sizing, SL/TP automation, trailing risk control, and drawdown monitoring.
  • Developed full PnL accounting including realized/unrealized tracking, equity analytics, and strategy-level performance attribution.
  • Traderouter – Multi-Exchange Trade Automation Platform
  • Designed webhook-based routing infrastructure connecting TradingView strategies to execution endpoints.
  • Integrated routing to MetaTrader 5 (MT5) and broker/exchange APIs.
  • Developed template-driven payload framework for flexible exchange compatibility.
Quant tradingTrading SystemsQuantitative TradingDecision Support Systems (DSS)

Adrevu.com

Co-Founder, Chief Architect and CEO

Sep 2024Present · 1 yr 8 mos · Hyderabad, Telangana, India

  • Built an intelligent Classified + Affiliate platform connecting global publishers
  • Enabled ad submission & discovery ecosystem at 0 cost for users
  • Integrated AI-driven targeting, recommendations, and SEO optimization
  • Established partnerships with 500+ global brands
  • Active on Rakuten Marketing (SID 3779476)
Product PromotionPerformance MarketingAffiliate MarketingDigital Marketing

Softrevu.com

Co-Founder, Chief Architect and CEO

Sep 2024Present · 1 yr 8 mos

  • Lead AI-driven software listing and global SaaS promotion
  • Built performance-centric affiliate infrastructure
  • Partnered with major affiliate networks including:
  • Impact.com (Affiliate ID 1401768)
  • Partnerize (ID 1100l62502)
  • Avangate / 2Checkout / Verifone (ID 16456)
  • Designed systems for automated software promotion and analytics
Product PromotionPerformance MarketingAffiliate MarketingDigital Marketing

Couponsnagar.com

Co-Counder, Chief Architect and CEO

Sep 2024Present · 1 yr 8 mos

  • Developed a global coupon distribution platform
  • Added 500+ brand affiliations including Rakuten Marketing (SID 3381967)
  • Built AI-based coupon intelligence engine for:
  • real-time coupon availability
  • offer prediction
  • user behavior analytics
  • Architected SEO automation and audience growth channels
Product PromotionPerformance MarketingAffiliate MarketingDigital Marketing

Wipro

Senior Delivery Leader / Architet

Sep 1999Sep 2024 · 25 yrs

  • Progressed through multiple leadership roles spanning enterprise architecture, AI solutions, cloud engineering, and large-scale delivery management across global clients including Cisco, Apple, General Motors, Ericsson, HP, Singapore Airlines, and others.
  • Key Highlights
  • Led Cisco IoT & Control Center Engineering portfolio contributing ~$2M quarterly revenue; managed cross-functional team of 130+ members across development, testing, cloud migration, and release management.
  • Directed AI-driven Augmented Reality Remote Assistance initiatives for global enterprises (Dell, Medtronic, Fresenius, FedEx, GSK), overseeing AWS cloud infrastructure, PoC-to-production transitions, and security compliance.
  • Led enterprise chatbot implementations for CIO and incident management systems for HP and Singapore Airlines, improving service automation and operational efficiency.
  • Headed AWS provisioning and cloud enablement programs, ensuring security-compliant infrastructure deployment and competence development for engineering teams.
  • Managed enterprise-scale system integration and data migration programs (100+ interfaces) for General Motors’ iWarranty platform and Apple Retail CRM global warranty systems.
  • Contributed to early mobility, telecom, and enterprise integration platforms, including Ericsson AXE systems and large-scale telecom content delivery platforms.
  • Oversaw full SDLC delivery including architecture design, stakeholder management, risk governance, staffing, revenue tracking, and account growth initiatives.
Portfolio ManagementControl CenterEnterprise TechnologyCloud Engineering

Education

Harvard Business School Publishing

Academy of Customer Excellence Program

Mar 2008Aug 2008

Indian Institute of Management, Calcutta

Certificate in General Management in collaboration with Wipro

Sep 2006Mar 2007

Nirwan University

Doctor of Philosophy - PhD — Computer Science – Artificial Intelligence & Machine Learning

Jul 2024Jul 2027

PMI

Project Management Professional — Information Technology Project Management

Aug 2005Jul 2018

Acharya Nagarjuna University

Master of Technology - MTech — CSE

Jun 2008Jun 2010

Koneru Lakshmaiah College of Engineering

Bachelor of Technology - BTech — CSE

Mar 1991Mar 1995

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