Feb 2017 – Present · 9 yrs 2 mos · Toronto, Canada Area

• Digi Optimizer is the Marketing strategy powerhouse and provide 360 solution to all marketing strategy needs of Small and medium organization.
• We are a team of young and enthusiastic professional, we love the digital world and passionate to provide solutions which help small and medium companies get an edge over the growing competition.
• We believe in optimizing every aspect of digital Marketing with regular A/B testing and reaching out the right audience at right time. We offer full services in the digital marketing world, includes Graphic Designing, Website Development and Management , Content Marketing, Social Media management and Paid ads.
• We does not work on regular agency model, our focus is to optimize different Digital marketing tools to create, implement and monitor strategy which have long lasting impact. We help our client to create a Digital ecosystem where they get involved regularly with their potential customers

Mar 2016 – Feb 2017 · 11 mos · Toronto, Canada Area

• 1. Responsible for developing and managing online and offline communication of the organization.
• 2. Planning, filming, implementing and editing promotional videos for the organization.
• 3. Designed and Developed marketing and branding strategy
• 4. Supporting designers with graphic editing and supporting developers with HTML and XML editing.
• 5. Social media production, engagement, and curation through multiple platforms
• 6. Developing and implementing an outreach strategy to promote programs for youth, in schools and organizations, including delivering information sessions in different community sites.
• 7. Managing the official website for MicroSkills Youth Services.
• 8. Supervising & designing the schedule for part-time staff for different programs running in different locations

Dec 2015 – Feb 2016 · 2 mos · Toronto, Canada Area

• 1. Integrated the strategy for Facebook, YouTube, Google+, Twitter
• 2. Conceptualization and Designing of Marketing Collaterals like Brochures, Prospectors, Leaflets,
• 3. Student handbook and Sales kits
• 4. Participated in the administration activities of the department

Jul 2012 – Jul 2015 · 3 yrs · banur

• Planned integrated Events and Brand Strategy, overall value proposition, positioning and communication functions, overseeing budget of $1.2 Million with team 9 member team. Seminars & Events, Promotion design, Collateral development, Design & execution of TVCs, Radio spots, Print ads, ATL and BTL, Tradeshows, Conferences, Event Budgets, Logistics.
• Selected accomplishments
• 1. Designed and Developed yearly Marketing budget, allocation of budgets according to preferred activities and adding new initiatives like TVC commercials, Radio Jingles and Tradeshows, Conferences and Events
• 2. Designed, Developed and Implemented events (Pre-event and post–event) like Aagman, Tech Fest, World Small and medium enterprise Submit, Talent show with a budget of approximately $ 65000-70000 each.
• 3. Developed and launched multi-channel print, catalog, online and direct marketing campaigns for the events which lead to high footfall of target Audience
• 4. Led launch of TV Commercials in 5 Major Channels and 1 National channel, identifying video directors, Concept building, arrangement of resources and shooting of commercial
• 5. Implemented plan for online media collaborated with the website to generated leads. Online event entries database increase by 36% in the year 2014-2015
• 6. Negotiating and Empanelment of cost effective and quality driven Suppliers to end year on an average of 17% under budget which further is used in other effective marketing activities
• 7. Conceptualization, Content Development, and Designing of Marketing Collaterals like Brochures, Prospectors, Leaflets, Student handbook and Sales kits
• 8. Conducting 7 press conferences on the launch of variously collaborated events.

Aug 2010 – Jul 2012 · 1 yr 11 mos

• Designed and Developed Events and Promotional campaigns for corporates, organizations and individuals which includes Conceptualization, Budgeting, Production, Advertising, ATL BTL activities, Collateral material design, and Press Conferences. Worked with the Companies like Infosys, Thapar University, Godrej, L&T, ITC, Dell, Vodafone, Nissan Motors, Bayer, Emaar MGF, Rich Infra and many more
• Selected accomplishments
• 1.Expanded client base and acquired highest turnover of $500k in year 2013-2014, delivering on expected marketing results and ensuring complete client satisfaction.
• 2. Designed, Developed and Implemented 72+ events in span of 4 Years which includes Product launches, Weddings, Conferences, Seminars, Movie Promotions, Press Conference, Fashion Shows, Rock Shows, Celebrity Events, Exhibitions and Corporates events
• 3. Launched new products for Automobile, Consumers durables, FMCG and Electronic companies.
• Conceptualization and organizing consecutively for 3year Alumni Meet for Thapar Univeristy batch 84 to 86 with a budget of $90000 each event.
• 4. Earned commendations from clients for effective utilization of fund , communication of deliverables to targeted audiences
• 5. Conceptualization of Branding and Marketing Plan for Punjabi Super High Movie “Dharti”. 6. Designing of Artist Management, Production, Promotional Activities, Marketing Collateral, PR activities, Digital Media Awareness Campaign, Designing of Voice Promos oversee budget of $ 400k

Aug 2008 – Aug 2010 · 2 yrs

• Conducting a market research to seek potential investors and establishing contact with the potential investors by identifying relevant platforms such as Events, Conferences, Delegations, Mailers, B2B meetings and Newsletters
• Selected accomplishments
• Prepared $100000 Events plan for organization under the supervision of Director Marketing and Investor Relationship.
• Prepared Event tool kits and identify the activates as per the target audience
• Solely Planned and organized with the team of 5 executives an Annual 3 days event and conference at Chandigarh, India