Vipul Satya

Director of Engineering

Singapore, Singapore, Singapore12 yrs 7 mos experience

Highly Stable

Key Highlights

Led Amazon's flagship loyalty program with millions of users.
Successfully launched multiple customer engagement initiatives.
Proven track record in scaling global growth engines.

Stackforce AI infers this person is a Product and Marketing Leader in E-commerce with a focus on customer engagement.

Contact

Skills

Core Skills

Product ManagementMarketing Strategy

Other Skills

Electronic PaymentsTechnical Product DevelopmentCustomer growthStrategyEntrepreneurshipTeam ManagementDigital MarketingBrand ManagementMarket ResearchAdvertisingMarketing CommunicationsDesignSales ManagementAnalyticsSocial Media Marketing

About

Senior product and marketing leader with 12+ years of experience building and scaling 0→1 initiatives that deepen customer engagement and drive business growth across Japan, India and the US. Experienced in e-commerce, subscriptions and loyalty ecosystems, with a proven track record of launching new customer engagement programs and scaling them into global growth engines.

Experience

Coupang

Director, Product Management

Jan 2026 – Present · 3 mos · Singapore

Amazon

3 roles

Head of Amazon Points | Sr. Manager, Product Management Tech

Promoted

Sep 2022 – Dec 2025 · 3 yrs 3 mos · Singapore

Lead Amazon’s flagship loyalty program in JP with multi-XX MM monthly users, overseeing a 40-member team across product, tech, design & marketing, owning the full P&L, product strategy, & execution for one of JP’s largest rewards programs
Led end-to-end product vision, roadmap, and execution for the dPOINTs partnership with NTT Docomo, coordinating with 20+ teams and 250+ people.Launched in 9 months - a record for a partnership of this scale - and scaled to XX M customers within the first year.
Awarded Amazon's coveted “Just Do It” Award for launching & scaling the dPOINTs partnership
Reduced fraud and abuse by 95% YoY through enhanced platform design and improved risk controls
Regularly presented strategy & outcomes to Country & Worldwide VPs across Payments, Corp BD, Prime & Retail
Hiring Bar-raiser with ~200 Amazon interviews across multiple Amazon business units and functions

Product ManagementMarketing Strategy

Head of Marketing, Kindle eBooks

Promoted

Jun 2019 – Aug 2022 · 3 yrs 2 mos · Singapore

Launched Featured Articles - a free short form reading service, owning the overall customer experience and led the GTM strategy & execution. Scaled to XXMM monthly visitors, XM Monthly Active Readers
Led the GTM strategy for launch of eBook gifting, delivering Best at Amazon performance (x% share of purchases)
Launched a customer state aware onsite CX driving +X% increase in eBook purchases & +XX% increase in Kindle unlimited signups
Conceptualised & executed new releases marketing strategy driving a 2X growth in eBooks adoption vs print
Over 3 years, scaled reach through Amazon Homepage (4.9X v/s FY ‘19), push notifications (+76% v/s FY’19) through rapid experimentation across content, targeting and campaign constructs
Channel Marketing Bar raiser supporting 9 categories / programs across Amazon India

Marketing Manager, Amazon Publishing

Sep 2016 – Jun 2019 · 2 yrs 9 mos · Singapore

Drove +XX% growth in Ala Carte eBook Paid Units and improved new to category customer share by XX% YoY.
Launched "This Year in Books" using no-code tools. Scaled the approach resulting in WW expansion of the program and saving XXMM$ in associated costs.
Built and scaled promotional programs that outperformed the broader Kindle eBooks category, accelerating Amazon Publishing’s growth and lifting the overall category growth rate.