Feb 2018 – Sep 2022 · 4 yrs 7 mos · Greater Dublin

Sep 2017 – Present · 8 yrs 7 mos · Dublin, County Dublin, Ireland

• The Hive Fitness - https://www.thehivefitness.com/
• Personal Training | Group Training | Online Coaching
• Coaching and teaching classes to help improve health & fitness performance among clients
• Partnering with clients on a 1:1 basis using coaching skills
• Develop mutually beneficial coaching relationship with the aim of maximising the potential of the client through goal setting and expectations, program management and ongoing 1:1 check ins/reviews to hold both sides accountable for the attainment of those agreed goals
• See website at www.thehivefitness.com

Jun 2015 – Jan 2020 · 4 yrs 7 mos · Dublin, Ireland

• As a founding member of Outset Agency, I led key teams and helped drive the agency’s early growth through strategic account leadership, digital innovation, and team development.
• Leadership & Team Management
• Led the Digital Marketing and Client Services Teams (3 direct, 2 indirect + 1 intern)
• Recruited, trained, and mentored interns, new hires, and casual event staff/brand ambassadors
• Built a performance-focused culture aligned with agency growth and client success
• Client Strategy & Campaign Execution
• Served as lead contact for key accounts, developing strategic marketing plans to drive client ROI and brand growth
• Planned and executed 360° campaigns across digital and traditional channels, including paid media, PR, and influencer marketing
• Coordinated multidisciplinary teams (creative, media, content) to deliver campaigns on time and within budget
• Performance & Impact
• Advised clients on paid media strategies and tracked campaign performance using analytics
• Supported business development through retention-focused client work and revenue growth initiatives

Jan 2015 – Jun 2015 · 5 mos · Dublin, Ireland

• Promoted within 5 months to lead and scale a high-performing team of Account Managers (3–4 direct reports) while continuing to manage my own portfolio of key clients. My focus was on driving revenue growth, elevating client relationships, and building team capabilities.
• Gained 6 months of hands-on leadership experience across hiring, onboarding and performance management
• Led a small but highly motivated team of Account Managers, aligning individual performance with agency goals
• Managed a full book of clients while driving upselling initiatives and achieving targeted revenue growth
• Took on an informal mentor role, supporting the development of new team members as the agency scaled
• Acted as a cross-functional bridge between client services, strategy, and creative teams to ensure client satisfaction and retention

Sep 2014 – Jan 2015 · 4 mos · Dublin, Ireland

Nov 2012 – Apr 2013 · 5 mos · Greater Melbourne Area

Oct 2012 – Sep 2013 · 11 mos · Melbourne, Australia

Oct 2012 – Nov 2012 · 1 mo · Melbourne, Australia

• Events Melbourne is a branch of the City of Melbourne Council responsible for planning & delivering events, in order to position Melbourne as the event capital of Australia.
• Provided event planning & coordination support for the Lord Mayor’s Charitable Foundation ‘Heart of Melbourne Ball 2012’
• Raised in excess of $60,000 for the Foundation

Feb 2012 – Jun 2012 · 4 mos · Greater Melbourne Area

• Local Not-For-Profit that gives grants to support the education of women & girls worldwide.
• Planning & coordination of the Foundation’s Inaugural Gala Dinner
• Raised in excess of $5000 for the Foundation Trust Fund

Dec 2010 – May 2011 · 5 mos · Greater Melbourne Area

• Australian fashion clothing & accessories brand with a presence internationally
• Contracted by referral to aid in the maximization of business profitability by ensuring that product reached the market at the right time
• Used rigorous analysis of sales/stock data to compare store performance with departmental targets & take sufficient action in order to optimise profits
• Developed advanced Microsoft Excel skills as well as a complex understanding of the differing climatic & demographic conditions across the Australasian markets
• Allocated merchandise to 6 new domestic stores & maintained sufficient product ranging for all other stores across the market, tracking sell through & size availability & providing feedback to the Planner; reported all data outside tolerance to the plans

Aug 2010 – Oct 2010 · 2 mos · Greater Melbourne Area

Jul 2010 – Jul 2010 · 0 mo · Greater Melbourne Area

• Worked with the marketing team to deliver Melbourne’s ‘TWO BLOCKS’ Festival

May 2010 – Sep 2013 · 3 yrs 4 mos · Greater Melbourne Area

Oct 2008 – Dec 2009 · 1 yr 2 mos · Dublin, Ireland

• E-Commerce start-up operating within the global independent music industry
• Worked with the global marketing team in promoting registrations & exploring new avenues, with a focus on user retention, resulting in a notable increase in the size of the user base, compared with 2008
• Assisted the Marketing Team on creation, development & coordination of all marketing strategies & assisted in media/PR activity
• Coordinated market research activities, in conjunction with management; interpreted, utilised & distributed findings to the global team
• Introduced & maintained an online presence via social media
• Collated web metrics & user data, using Google Analytics & in-house systems; distributed weekly reports to the global management team
• In late 2009, offered the role of ‘Business Analyst’ after impressing the Operations Director with strong written and verbal communication styles

Apr 2005 – Mar 2010 · 4 yrs 11 mos · Dublin, Ireland

• Leading experiential marketing businesses in Ireland
• Acquired casual experience as a promotional staff member, involved in a broad portfolio of events for key brands including The Star Newspaper, Nescafe, Heineken, BUPA & West Coast Cooler
• Reinforced abilities in friendly persuasion & helped to improve negotiation technique, while developing excellent interpersonal & relationship building skills