Dec 2024 – Dec 2025 · 1 yr · Chennai, Tamil Nadu, India · On-site

• Develop and execute overall revenue planning, including sales forecasts and growth strategies for Amazon and Shopify.
• Lead performance marketing campaigns, including Amazon Ads and Shopify optimizations, to drive traffic and conversions.
• Oversee logistics planning to ensure seamless operations, inventory management, and timely fulfillment.
• Enhance brand visibility through content optimization, customer engagement, and targeted campaigns.
• Monitor key metrics, analyze data, and implement insights to improve performance and ROI.
• Collaborate with cross-functional teams to align marketing, operations, and brand initiatives.

Mar 2023 – Jan 2025 · 1 yr 10 mos · India · On-site

• Ecommerce Channel Revenue (sell-out and sell-in) – Basis AOP
• .  E-Store revenue, growth, traffic and subscriptions
• ·  Channel Market Share Growth Sub-Category wise
• ·   Assortment (OLE tool) – In-stock improvement
• ·   SoV (vs competition)
• ·  Content and Listings - Basis OLE ASSET Score
• ·  ROI on Digital Campaigns
• · Successful implementation of initiatives such a LEADS, CRM etc.

May 2019 – Mar 2023 · 3 yrs 10 mos · Chennai Area, India

• Digital Marketing, Creative Head, Business Development & Operations management
• Plan and implement the overall digital marketing strategy
• deriving strategies for various client's various business
• Manage the strategy
• Manage and train the rest of the team
• Stay up to date with the latest technology and best practices
• Manage and oversee different digital marketing channels
• Measure ROI and KPIs
• Prepare and manage digital marketing budget for client's campaign
• Oversee all the company's social media accounts
• Measure and manage online content
• Track SEO and Google Analytics data an make complex analysis
• Lead generation campaign on regular basis
• Build and inbound marketing plan
• Video Production , editing & Animation for Clients social Media
• Anticipate sales performance trends
• Organize and lead digital marketing team
• Return on investment mapping with the walk-in Data
• Research competition, investigate benchmarks and provide suggestions for improvement
• Meet Clients and advice them on new marketing strategies based on their digital presence

May 2017 – Apr 2019 · 1 yr 11 mos · Chennai Area, India

• Planning and executing all digital marketing campaigns, including SEO/SEM,
• marketing database, email, social media and display advertising campaigns
• Designing, building and maintaining social media presence
• Measure and report performance of all digital marketing campaigns, and assess
• against goals (ROI and KPIs)
• Identifying trends and insights, and optimize spend and performance based on
• the insights
• Brainstorming new and creative growth strategies with team
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user
• experience for each campaigns and the brans main site
• Utilize strong analytical ability to evaluate end-to-end customer experience
• across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for
• adoption where appropriate
• Sit with CRM team to analyze the inbound call that comes from search engine
• ads and social media ads

May 2015 – Apr 2017 · 1 yr 11 mos · banglore

• Build on product messaging that sets updated version of products apart from others in the
• market to give them a unique selling point
• Communicate the vision and value of new products to the sales team and develop sales tools
• that facilitate the selling process
• Plan and participate in the launch of new services and products which involve several different
• departments
• Brief the press and PR teams about benefits & product features
• Take part in presentations
• Obtain insights into customers’ usage of current products, untapped opportunities and buyer
• personas, through interviews, surveys, focus groups and sales data
• Review inventory levels and ensure product availability
• Agree timelines and deadlines for the development of new products with development team
• Use market research data to establish product pricing
• Create content such as case studies, videos, website copy, blog posts and discussion forums
• Speak and present about products to both external and internal audiences
• Testing new updates with multiple users with multiple behaviours
• Propose and keep within a budget
• Research competitor offerings
• Develop & manage a team of product marketing executives