Feb 2025 – Sep 2025 · 7 mos · Remote

• Glowing (YC W18) provides an enterprise messaging platform that empowers luxury hospitality brands to enhance guest experiences through AI-driven communication.
• Look at data, build AI workflows, do evals, rinse and repeat
• Building and optimizing production-grade AI workflows

Apr 2023 – Feb 2025 · 1 yr 10 mos · Singapore · Hybrid

• Authentickator makes it easy for people to buy NFTs from their familiar e-commerce marketplace without needing a complex Web3 wallet. Backed by Temasek and Menyala.
• Designed a responsive web app, mobile app (with WalletConnect), website and internal tools
• Design team of one
• Refined product development process and integrated tools to reduce development efforts by 10%, speed up product delivery, and increase efficiency.
• Built a scalable design system from scratch using Figma best practices, resulting in a consistent design language and efficient design process.

Aug 2022 – Feb 2023 · 6 mos · Singapore · Remote

• Knoetic is a people analytics platform with its own flourishing community, CPOHQ, which connects 1,000s of Chief People Officers together. It is backed by world-class funds like Accel, Menlo, and EQT.
• Elevated design process using asynchronous methods that led to a 30% reduction in approval time
• Spearheaded the improvement of the design system that was implemented in code and adopted by the entire design team
• Founding designer of the Singapore team
• Responsible for end to end product process from discovery, requirements scoping to product QA

Jan 2021 – Jul 2022 · 1 yr 6 mos · Singapore · Hybrid

• Nas.io is an innovative platform designed to help individuals turn their communities into businesses. Started by Nasdaily and backed by Lightspeed Ventures.
• Developed the UX maturity of the team by instituting design reviews and critique processes.
• Led and setup the user research process from recruitment to presentation of insights.
• Grew the design team from 2 to 4 designers
• Spearheaded AB testing setup and implementation
• Web3 product experience:
• NFT minting flow
• Custodian Web3 wallet
• NFT generation tool
• DAO Builders (Exploration)

May 2020 – Jan 2021 · 8 mos · Singapore

• Led the organisation of data and insights for the commercial forum between the regional c-suite and Indonesia c-suite teams.
• Delivered dashboards for regional and country C-suites that helped them in their day to day decision making.
• Spearheaded the regional data cleanup for all 6 countries in order to achieve accurate data reporting.

Aug 2019 – Feb 2020 · 6 mos · Singapore

• Led and delivered one of the company's biggest and most complex customer project involving multiple stakeholders. The project had more than 130% increase in the key success metrics compared to last year.
• Conduct reviews with customers to assist them to grow their business using actionable insights derived from the company's solutions.
• Translate customer requirements into project deliverables for the execution of the operations and technical team.
• Built and maintained relationships with key contacts at potential clients, consulting companies and partners in order to get access to new opportunities.
• Acquisition of new clients to grow the business.

Jul 2018 – Feb 2019 · 7 mos

• UX research that led to the development of the repeat order feature and its widespread adoption.
• Establish and optimize customer support procedures that reduced customer response time by 75%.
• Conduct and analyse customer interviews and surveys to gain customer insights to drive the business

Nov 2017 – Jun 2018 · 7 mos

• Grew the customer base by 20 times in 8 months
• Generation of leads for acquisition
• Establish, develop and maintain positive business and customer relationships

Mar 2015 – Oct 2017 · 2 yrs 7 mos

• First and youngest member of the team to lead and complete a highly complex engineering project involving the Chief Engineer and multiple functions.
• Review customer specifications and translate them into order instructions for manufacturing.
• Responsible for resolving issues raised by customer during execution phase.
• Liaising with manufacturing, supply chain and commercial departments to ensure designs are suitable and allow for on time delivery.
• Execute the design of assigned projects using sound engineering principles and adhering to business and industry standards.

Oct 2014 – Feb 2015 · 4 mos

• Responsible for technical review, ensuring completeness and responsiveness on technical support of proposal preparation and submission.
• Responsible for carrying out technical clarifications with customers from conceptual to commencement stages.