Jul 2024 – Dec 2025 · 1 yr 5 mos

• Operating a MMO RPG title:
• Expanding experience towards PC and console gaming
• Coordinating multiple departments of 50+ people (GD, Art, Audio, Dev, QA, etc)
• Build and maintain strong relationships with team members, vendors, and partners.
• Identify and mitigate risks to project success
• Administrate tools (Jira, Confluence, gDrive, etc)
• Provide mentorship and guidance to team members to support their professional growth and development.

Aug 2022 – Jul 2024 · 1 yr 11 mos

• Operating a MMO RPG title:
• Expanding experience towards PC and console gaming
• Coordinating multiple departments of 50+ people (GD, Art, Audio, Dev, QA, etc)
• Build and maintain strong relationships with team members, vendors, and partners.
• Identify and mitigate risks to project success
• Administrate tools (Jira, Confluence, gDrive, etc)
• Provide mentorship and guidance to team members to support their professional growth and development.
• Operate Gods&Glory title:
• Coordinate multiple teams 30+ people (devs, QA, GM, GD, art, LO, CS, CM, BI)
• Create and implement yearly roadmap
• Monitor and analyze product KPIs (Tableau, Splunk)
• Foster a culture of innovation and continuous improvement
• Manage stakeholder expectations and communicate progress regularly
• Identify and mitigate risks to project success
• Implement and control production cycle (release versions, store publishing)
• Lead cross-functional meetings and facilitate decision-making
• Build and maintain strong relationships with team members, vendors, and partners
• Administrate tools (Jira, Confluence, gDrive, Game admin client, etc)
• Provide mentorship and guidance to team members to support their professional growth and development.

Aug 2021 – Aug 2022 · 1 yr

• Player Experience team lead
• Leading Player Experience team: managing, hiring, mentoring, developing
• Player Experience work on 4 projects: Almost a Hero, Gods&Glory, Hero Hunters and Kill Shot Bravo
• ASO

Aug 2020 – Aug 2021 · 1 yr

• Started work on the Almost a Hero project including transition process.
• The same goes for the Gods&Glory project.
• Duties were as follows:
• SMM strategy (audience portrait, audit, brand voice, etc)
• Content strategy (mediaplanning, posts and their adaptation to each social platform, cooperative work with other departments)
• Community management (building and growing healthy communities, communication, neutralizing negativity, stimulating players' engagement)

Apr 2019 – Apr 2020 · 1 yr · Ростов-на-Дону, Ростовская область, Россия

• SMM strategy:
• Development of the target audience portrait, its segmentation
• Integration of SMM in the marketing strategy of the company
• Brand voice development
• Social media analysis for promotion
• Analysis of competitors, identification of strengths and weaknesses of the company.
• Content strategy:
• Creating a content strategy
• Writing posts and its adaption for each social platform
• In-depth work with Intstagram: post and stories planning, live broadcasts
• Interaction with other departmens: retail marketing, commercial department, design.
• Setting and controlling tasks for designer
• Work with influencers:
• Searching and analysing bloggers for ads campaign
• Creating special tasks and controlling them
• Community management:
• Stimulating user activity through interactive mechanics: contests, challenges, flash mobs,
• quizzes/surveys/dialogs in Stories
• Analysis of messages, mentions, and comments on social platforms and app stores
• Neutralizing the negative and determining its nature
• Budgeting:
• Annual planning
• Calculating the budget for creating content and working with outsourcing teams
• Budget calculation for video, photo production
• Budget for special services (posting, Analytics, etc.)
• Video production:
• Planning of video production, preparation of technical specifications
• Preparing the scenario
• Self-shooting or working with outsourced teams
• Analysis of the filmed material, selection of successful takes
• Drawing up technical specifications for the editor
• Targeted advertising:
• Configuring ads
• Working with advertising cabinets: FB/Insta and VK
• Developing hypotheses for the audience. Creating portraits: an individualized audience, similar, engaged. Narrowing the audience by age, geo, and interests.
• Working with pixels
• Analytics:
• Calculation and evaluation of the main SMM KPIs (ERR, coverage, audience growth, CPA, ROMI, etc.)
• Working with UTM tags

Apr 2018 – Oct 2018 · 6 mos · Ростов-на-Дону

• I worked for the Brand&PR department.
• My duties were:
• Media strategy for Playrix social media (FB, LinkedIn, Instagram, VK, Twitter);
• Monthly media plan;
• Content management (creating new types of posts, following social trends, working with other departments such as brand design, localization, HR);
• Advertising campaigns for new job positions and special publications (worked with advertising tools on Facebook, Instagram and VK);
• Campaigns analysis with Business Manager Facebook, Google Analytics and Yandex.Metrica.

Sep 2015 – Apr 2018 · 2 yrs 7 mos · Russia · Hybrid

• I worked with the community of award-winning mobile and social games "Alice in the Mirrors of Albion", "Mystery Manor" and "Frozen Flowers".
• My duties were:
• Producing media content (editorial, video, GIFs) for the official social pages (VK, Facebook, Instagram);
• Working with support: resolving tech issues, working with players' complaints;
• Working with traffic: launching ads campaigns for social channels;
• Analyzing the promotional opportunities;
• Supporting brand voice;
• Keeping up with feedback channels: mentions, comments, store reviews.
• Active projects:
• Alice in the Mirrors of Albion (iOS, Android, Amazon, Windows 10,8, Facebook);
• Mystery Manor (VK, Facebook)
• (Both hidden object games);
• Frozen Flowers (match-3 game).
• Previous projects:
• Build a Kingdom (city-builder);
• Hidden Land (hidden object);
• The Rite (hidden object);
• Love and Dragons (hidden object)
• Have working experience with the tools: Falcon.io, Helpshift, Business manager (Facebook), Onlypult (Instagram)