Oct 2020 – Nov 2023 · 3 yrs 1 mo · Zurich, Switzerland · Hybrid

• Managed products for video machine learning models and 3 content verticals
• Owned the product roadmap for industry-leading Trust and Safety initiatives
• Established a unified vision, and annual OKRs for cross-functional teams
• Collaborated across Analytics, Data Science, Engineering, Policy, and UXR
• Launched complex products, mitigated risks, and improved user safety
• Fostered a highly data-driven decision-making culture across teams

Jan 2018 – Sep 2020 · 2 yrs 8 mos · Sharjah, United Arab Emirates

• Envisioned a corporate travel app for enterprises with ML+data-driven decisions
• Managed a team of 40+ specialists across product/technology, sales and support
• Pioneered simplified policy, workflow, profile, tag and trip management in a PWA
• Managed the product lifecycle from planning to wireframe development
• Led UI design, UX, high-level architecture, product development and testing
• Owned a three-year product roadmap with extensive quarterly detailing
• Familiar with product owner management, engineering strategy and agile processes
• Led the company’s Artificial Intelligence strategy and shift to modern Web-Apps
• Transformed people-dependent business processes using conversational apps
• Established the sales team and marketing strategy to convert corporate customers
• Owned the P&L of the company’s modern corporate travel management program
• Migrated the company’s production apps to AWS with PCI-grade security
• Modernized staff computing infrastructure with AWS and Okta 2FA/SSO
• Drove SaaS licensing and all-in-one user terminals to streamline staff onboarding

Jan 2008 – Dec 2017 · 9 yrs 11 mos · UAE

• Launched the company's iOS/Android apps and mobile-first UI design turnaround
• Managed the product lifecycle from planning to design, development and marketing
• Championed internal innovation with a strong focus on user experience and quality
• Led e-commerce BI, conversion optimization and payment risk management
• Developed the company's product roadmap and regional marketing strategy
• Developed the vision and UX for one of MENA's first travel e-commerce sites
• Grew a team of 30+ specialists across product + technology management
• Led digital transformation in a firm which had previously relied on retail sales
• Optimized e-commerce CX and conversion rates for $3mn annual marketing
• Led deep-dive data intelligence to optimize customer acquisition/retention
• Drove product adoption for flagship B2C/B2B products and iOS/Android apps
• Developed the brand guidelines and marketing customer acquisition strategy
• Grew in-house agency to service CI/VSG, SEM and video/web/print production

Apr 2004 – Dec 2007 · 3 yrs 8 mos · Dubai, United Arab Emirates

• Led 3 project managers responsible for $2mn in revenue and 30 in technology
• Consulted on digital marketing policy, user experience and information architecture
• Launched products for Adidas, Emirates, Hilton, HP, Mercedes-Benz, P&G, and Showtime
• Created new agency revenue streams in content management and email marketing