Jan 2024 – Jul 2025 · 1 yr 6 mos · San Jose, California, United States

• Directly responsible for the product engineering teams innovating and building Advertiser onboarding, Ad creation, Ad insights, Creative, recommendations, conversions, analytics, Sales partnerships, full funnel analysis across engineering and product resulting in $$ billions on impact (60% of company's revenue)
• Supporting a global team across dozen countries to help grow Brand Ads, Search Ads, Business Center, Creatives, Business Account and User Management Orgs.
• Led and executed multiple high-profile launches like Search Ads, GMV Max aligning with C-suite
• GM type responsibilities for multiple Ads initiatives securing alignment with Company executives globally

Jan 2023 – Jan 2024 · 1 yr

• Supported the Travel vertical cross functionally responsible for 90% of companys revenue
• Built a management and technical leadership team to fulfill the vision of a Travel vertical, supporting the core business of the company
• Supported engineers leaders across the Travel pillar including front end, backend, big data infrastructure and solutions, including machine learning applications and business analysis tools and retailer partnerships.

Jan 2019 – Jan 2023 · 4 yrs

• ► Kickstarted and led an organization globally (US and London) directly managing senior Engineering managers and multiple Senior Staff/Principal engineers.
• ► Supported integrity experiences org at Facebook Ads. Initiated and launched multiple million-dollar Experience products and platforms for Advertiser, Seller, content creators, influencers etc. The scope involving collaboration across FB, WhatsApp, Instagram, Messenger and helping land millions of $$ of impact for Meta. Org is also responsible for maintaining a high standard of Integrity/Trust/Safety for Advertisers/users by blocking the bad ads and promoting the good ones.
• ► Hired and promoted senior leaders, tripled the team across the globe and landed multiple reorganizations to align the team structure with business outcomes
• ► Defined and implemented 3 year vision, strategy for the org and landed $XXB revenue for the company by building platforms scaling billions of users and unblocking advertisers.

Jan 2010 – Jan 2019 · 9 yrs · Cupertino CA

• Partner Solutions Engineering
• ► Built and lead a global team leading the Digital Catalog, Storefront Operations, MyChannel, Apple watch products. Responsible for requirements, design and deployment to production.
• ► Digital Catalog is Apple entry into 500K Channel stores of Apple. Built an end to end system which enables Apple to control about 5 Million demo devices, show Apple content and Partner prices
• ► Scaled the app to handle 30K requests per second, 1 Million Kafka events daily over 21 Micro-services- Working with business users across the globe regularly to understand their requirements and then translate them into features and writing BRD.
• ► Working with QA, iOS, CMS, reporting and other cross functional team to ensure smooth and timely release deployments
• ► Managed multiple products from design to production.
• iAds (Search Ads)
• ► Technical lead for a team building iAd Creative Management tool, helping users to build ads, target the right audience. Very hands on by building the UI along with backend services.
• ► Lead a team to design and implement iAd Workbench, the tool for creating iAds for developers. - Used by thousands of developers over 100+ countries to build ads, target, and also for reporting.
• ► Came up with the design with PMs and develop numerous features from ground up for workbench.
• ► Interacted with business teams, QA, PMs, iAd creative team and other cross functional teams in apple for smooth deployment and roll out. Responsible for over dozen releases with high quality and delivered on time

Jan 2007 – Jan 2010 · 3 yrs

• ► Developed an online portal for the call center environment.
• ► Converted the traditional “Agent Desktop” where agent attend calls into an online Soft Client allowing call centre agents to be remote.
• ► Developed a framework that allows Cisco products to easily expose different Web 2.0 API’s.
• ► Designed, Prototyped and gave demo for a multi-user Chat application using DWR, REST and
• COMET for notifications.

May 2006 – Aug 2006 · 3 mos

• ► Study and development of the new Cell processor by IBM, SONY and TOSHIBA.
• ► Running FFTW (Fourier transform) on cell processor and compare and optimize the performance