Jan 2022 – May 2025 · 3 yrs 4 mos · Bengaluru, Karnataka, India · On-site

• Building LeadPixie CRM - Simplifying Sales and Marketing Needs for SMBs
• Built FlexShaala - a game-based learning app for students in Prep to K-10, with an integrated LMS platform for students, focused on assessments and activities.

Jan 2017 – Dec 2021 · 4 yrs 11 mos · Bengaluru, Karnataka, India

• Cookpad is an online community platform that enables people to share recipe ideas and cooking tips. It’s a global platform used by on average around 100 million people monthly in almost 70 countries across the world. I managed the India business with full P&L responsibility.
• Key Milestones
• Launched Cookpad product & services in January 2017 (https://cookpad.com/in) customized to the Indian audience.
• Led growth initiatives to build the largest cooking community in India focused on home cooking; - Drive user acquisition & retention.
• Collaborated with Cookpad global teams to learn and share successful initiatives across other regions.
• Built a strong team of community managers across multiple cities in India to grow local communities and bring regional cuisines online.
• Drove marketing & other offline initiatives to grow Cookpad brand visibility in every Indian household.
• Launched Cookpad in 6 languages in India. The only country where Cookpad supports more than 1 language using a single sign-on account.
• Website (ENGLISH): www.cookpad.com/in
• Website (HINDI): www.cookpad.com/in-hi
• Website (BANGLA): www.cookpad.com/in-bn
• Website (GUJARATI): www.cookpad.com/in-gu
• Website (TAMIL): www.cookpad.com/in-ta
• Website (Marathi): www.cookpad.com/in-mr

Aug 2015 – Dec 2016 · 1 yr 4 mos · Greater Bengaluru Area

• Manage product monetisation & growth features on Cucumbertown platform (a food blogging platform acquired by Cookpad) & help thousands of food bloggers make livelihood out of food blogging
• Key Milestones
• Set up display Ads feature & Implemented key revenue yield management ad technologies such as Header Bidding, enhanced targeting to optimize CPMs.
• Set up unique geo-targeting enabled affiliate feature to enable affiliate (product) sales for bloggers (Intelligent Affiliate Marketing)
• Launched unique subscription services on the platform to leverage author - audience model
• Responsible for product health, metrics tracking & author adoption/engagement analytics
• Aid customer acquisition (new blogger acquisition) by building a revenue optimization model for new blogs, delivering pre-migration analysis to highlight issues, and suggesting a course of action.
• Led business development efforts to onboard vendors, F&B brands ( Direct Sales ) & media agencies.

Jun 2015 – Aug 2015 · 2 mos · Greater Bengaluru Area

• Product Owner, Land @Housing.com.
• Owned strategy & product roadmap for building an eco system for realtors dealing in plot & land in India .
• Built & launched a mobile platform for land & plot realtors to get access to listings information, leads and communicate easily with other agents, exchange information which is relevant to their requirements.

Apr 2014 – May 2015 · 1 yr 1 mo · Bengaluru, Karnataka, India

• Part of seller education team; worked on creating training modules & delivery to improve seller performance.
• Build an offline/online platform to train & certify ecommerce specialists & assist Amazon.in sellers in New Delhi.
• Leading new product development initiative (delivery platform for e-learning) for a self-serve learning & training platform for sellers on Amazon.in
• Responsible for bringing in incremental selection, adding # of unique SKUs to Amazon platform and improving seller performance metrics like order defect rates etc.
• Collaborate with internal stakeholders including trainers and SMEs to ensure high standards of training, evaluation and quality of service from these ecommerce specialists.
• Collaborate with external vendors (skill development institutes, colleges & portals) for freelancer lead generation.
• Leading mobile product initiative for job scheduling, tracking & database management to help achieve scale in the ecommerce specialist Program

Apr 2013 – Jun 2013 · 2 mos · Mumbai

• Worked on Business Process Transformation project (IT strategy) for a major integrated infra-power player, in India, with focus on optimizing performance & reducing costs. As part of the project, I had done benchmarking & analysis of various IT process frameworks and designed customized processes for IT Sourcing & Procurement; also developed an IT Demand Management (SAP) prioritization model which was used by various business units of the client for prioritization & resolution of IT tickets.

Jun 2010 – May 2012 · 1 yr 11 mos · Bengaluru, Karnataka, India

• Handled product strategy & monetization for three leading Zynga Games, 2.5+ MN players on Facebook
• Generated $1.5 MN revenue in quarter, conceptualized & implemented new feature sets and product ideas
• Awarded the Zynga Champion Award (top 5 employees in India) for project management excellence; Q2 ‘11
• Improved social game metrics like player retention (+7%), engagement ( +5%) via adoption of new features
• Managed budget worth $30,000 with Zynga central art team for external art vendor support for the games
• Received Zynga Most Valuable Professional award for two consecutive quarters in Q4 2010 and Q1 2011

Jun 2008 – May 2010 · 1 yr 11 mos · Bengaluru, Karnataka, India

• Implemented enhancements in the Remote Ctrl Software, improved quality of customer service (10%)
• Boosted adoption(31%) of the Dell desktop service agent via OEM compliance project implementation
• Awarded Certificate of merit for excellence in the project work - Packet encryption for Repair Service
• Coordinated team building events in the office, organized team outing in Consona CRM Services

Jan 2008 – Jun 2008 · 5 mos

• Worked in the Network Switching Group.

Jul 2007 – Dec 2007 · 5 mos

• Worked as an intern in the Security Technology group.
• Worked on some of the Cisco proprietary application protocols on routers.