Tripti Goyal

Digital Marketing Specialist

Mumbai, Maharashtra, India1 yr 9 mos experience
Most Likely To Switch

Key Highlights

  • Proven track record in brand strategy and digital marketing.
  • Led high-impact projects enhancing brand visibility.
  • Strong analytical skills driving marketing insights.
Stackforce AI infers this person is a Marketing Specialist with a focus on Brand Management in the Healthcare sector.

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Skills

Core Skills

Brand StrategyDigital MarketingMedia MarketingSocial Media ManagementSales ProcessesVisual Merchandising

Other Skills

BeautyCommunicationTrade MarketingProject ManagementBrand BuildingSkin CareAnalyticsCreative Content CreationMarketingBrand ManagementEvent MarketingOffline MarketingAnalytical SkillsMarketing CampaignsMarketing Strategy

About

I am an ambitious and dedicated MBA student with a focus on Marketing and Brand Management. Currently, I serve as a Marketing Executive at NovoMed Pvt Ltd, a leading medical import and distribution company. In this role, I collaborate closely with cross-functional teams to develop and execute comprehensive marketing strategies, utilizing tools such as Canva, Adobe Illustrator, and MS Excel. My role involves not just overseeing product representation across B2B and B2C channels but also strategically managing our diverse medical devices. I’m dedicated to building and sustaining brand equity in the market, always exploring creative avenues to amplify our brand’s presence. My journey also includes hands-on experience as a Business Development Intern at Emiza and a Modern Trade at Britannia Pvt Ltd. During these roles, I conducted comprehensive market research, including a deep dive into Nykaa’s brand portfolio, refining my ability to identify market opportunities and craft strategies that resonate. Throughout my career, I have consistently demonstrated the ability to drive brand visibility and market strategy through innovative campaigns and effective product positioning. I am passionate about leveraging consumer insights to craft targeted marketing strategies that resonate with audiences and elevate brand perception. In addition to my professional pursuits, I am an active content creator on LinkedIn, where I share insights and opinions on marketing and branding. I am always eager to learn and grow. Continually striving to contribute more effectively to the success of the brands I work with. you can reach me out through tripti.goyalx@gmail.com

Experience

Bynocs

Marketing Executive

May 2025Present · 11 mos · Mumbai, Maharashtra, India

  • 1.Developed brand strategies to revamp the design and in-clinic branding of 5 clinics, elevating brand experience, visibility, and patient engagement
  • 2.Led digital content strategy, driving 25% growth in organic traffic and higher engagement rates
  • 3. Analyzed consumer journeys using Google Analytics & heatmaps, reducing bounce rate by 12%
  • 4. Built performance dashboards to optimize KPIs, improving landing page conversions by 18% and email CTR by 22%
Brand StrategyDigital Marketing

Novomed

Marketing Executive

Jun 2024Apr 2025 · 10 mos · Mumbai · On-site

  • 1. Led high-impact conference projects, such as Spectrum, to strengthen market positioning through innovative branding and experiential marketing strategies.
  • 2. Designed and implemented interactive booth experiences that significantly boosted offline lead generation through tailored engagement and follow-up tactics.
  • 3. Scaled social media presence across platforms, driving increased lead acquisition and enhancing brand visibility.
  • 4. Created visually compelling marketing assets using tools like Adobe Illustrator and Canva, reinforcing brand identity in a competitive landscape.
  • 5. Partnered with stakeholders to integrate market research insights into strategic decisions, driving notable business growth
Media MarketingSocial Media Management

Emiza inc.

Business Development and Sales Executive Intern

Jul 2023Sep 2023 · 2 mos · Mumbai, Maharashtra, India

  • 1.Conducted comprehensive market research on Nykaa's brand portfolio
  • 2.Leveraged industry research and networking to build relationships with senior executive
  • 3.Represented Emiza at a prestigious industry conclave,engaging with key decision-makers and industry influences to build brand awareness and generate lead
BeautySales Processes

Britannia industries limited

Trade Marketing - Modern Trade Intern

Apr 2023Jul 2023 · 3 mos · Mumbai, Maharashtra, India · On-site

  • 1.Activity contributed to enchacing product displays and improving the in-store shopping experience
  • 2.Learning to optimise orders and contribute to cost-saving efforts
  • 3.Witnessing surveys ,I learned to decipher consumer preferences
Visual MerchandisingCommunication

Thebabybo

Sales Executive Intern

Nov 2022Nov 2022 · 0 mo · Mumbai, Maharashtra, India · Remote

  • 1.Conducted research, surveys, and engaged with customers and staff for data collection
  • 2.Fostered strong client relations as a customer liaison
Sales Processes

Education

ITM Group of Institutions

Pgdm

Jun 2022Jul 2024

Aryan College

Bachelor of Business Administration - BBA

Jan 2018Jan 2021

Maharaja Agrasen Public School - India

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