Oliver Graff — Co-Founder

UX/Product Designer | Business-Minded Problem Solver Driven by curiosity, adaptability, and a passion for solving complex problems, I bridge the gap between business strategy and user-centered design to create impactful digital experiences. With a background in business consulting (5+ years) and product design (5+ years), I bring a unique perspective to UX/UI - ensuring that every design decision aligns with both user needs and business goals. 📍 From Stockholm, based in Barcelona. — What I Bring to the Table: - Product Design & UX/UI Expertise – Crafting intuitive, research-backed digital experiences that drive engagement and conversions. - Business-Driven Mindset – Combining UX thinking with marketing, strategy, and growth insights from my International Business Management & Marketing degree (Uppsala University). - Technical & Creative Versatility – Skilled in Figma, Adobe CC, HTML, CSS, and JavaScript, enabling seamless collaboration with development teams. - Proactive & Resourceful – Always exploring new ways to create products that provide value for both users and businesses. — Let’s Connect! If you’re looking for someone who thinks beyond aesthetics—someone who designs with strategy, empathy, and measurable impact in mind—I’d love to chat! 🚀 — Skills: Product Design | UX/UI | Design Thinking | User Research | Figma | Prototyping | Usability Testing | Front-End Collaboration | Business Strategy

Stackforce AI infers this person is a UX/Product Designer with a strong focus on healthcare and community engagement.

Location: Barcelona, Catalonia, Spain

Experience: 10 yrs 4 mos

Skills

Product Design
Ux Strategy
Community Building
Event Organization
Ux Design
Business Strategy
Consulting
Financial Management
Customer Relationship Management
Brand Management

Career Highlights

Led design strategy for AI-native clinical trial platform.
Built Barcelona's leading UX community from scratch.
Achieved significant cost savings through UX redesign.

Work Experience

Biorce

Lead Product Designer (3 mos)

King

Senior UX Designer (5 mos)

UX Designer (2 yrs 8 mos)

UX Hub Barcelona

Founder (3 yrs 3 mos)

Glovo

Product Designer (11 mos)

Oliver Graff Design

Product Design Consultant (5 yrs 5 mos)

Self-employed

Business Consultant (1 yr 6 mos)

Athene Group AB

Accounting Consultant (7 mos)

PwC Sweden

Associate Accountant (3 yrs 7 mos)

Education

Bsc International Business and Marketing at Uppsala University

UX/UI Designer Bootcamp at Ironhack

Marketing at Örebro University School of Business

at Universitat Autònoma de Barcelona

Oliver Graff

Co-Founder

Barcelona, Catalonia, Spain10 yrs 4 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Led design strategy for AI-native clinical trial platform.
Built Barcelona's leading UX community from scratch.
Achieved significant cost savings through UX redesign.

Stackforce AI infers this person is a UX/Product Designer with a strong focus on healthcare and community engagement.

Contact

Skills

Core Skills

Product DesignUx StrategyCommunity BuildingEvent OrganizationUx DesignBusiness StrategyConsultingFinancial ManagementCustomer Relationship ManagementBrand Management

Other Skills

Design LeadershipStorytellingPublic SpeakingPartnerships & SponsorshipsInformation ArchitectureFront-End DevelopmentWorkshop FacilitationCross-functional CollaborationsAccessibility DesignArtificial Intelligence (AI)Content DesignDesign SystemsUI DesignProject ManagementFinancial Analysis

About

Experience

10 yrs 4 mos

Total Experience

1 yr 10 mos

Average Tenure

3 yrs 3 mos

Current Experience

Biorce

Lead Product Designer

Feb 2026 – Present · 3 mos · Barcelona, Catalonia, Spain · Hybrid

As Lead Product Designer at Biorce, I’m responsible for the end-to-end product design strategy of Aika, the company’s AI-native platform for clinical trial design, feasibility, and regulatory planning. My mission is to help clinical teams set up trials faster and with less risk, so new therapies can reach patients sooner.
Key responsibilities:
Build, lead, and mentor a new Product Design team of 4 designers, creating a culture of high craft, user empathy, and evidence-based decision making.
Own discovery-to-delivery design for Aika across protocol design, feasibility assessment, and regulatory workflows, translating complex science and regulation into clear, intuitive experiences for pharma, biotech, and CRO users.
Partner closely with product, engineering, data science, and clinical experts to define product vision, prioritize roadmaps, and ship AI-powered features that measurably reduce trial setup time and protocol amendments.
Establish and scale design standards, design systems, and collaboration rituals that enable fast iteration while maintaining a high-quality, compliant product in a highly regulated environment.
Working at Biorce means contributing to a new generation of AI tools that aim to make clinical trials more reliable, explainable, and patient-centric at global scale.

Design LeadershipProduct DesignUX Strategy

King

2 roles

Senior UX Designer

Apr 2025 – Sep 2025 · 5 mos · Hybrid

As a Senior UX Designer, amongst other output I:
1. Built content style guide from scratch, implemented across all game titles for our products; reduced copy iteration cycles by 26% and empowered non-designers to contribute polished content.
2. Led our OTA Crates UX redesign, which led to; dropped accidental errors 14%, sped up deployments by 20%, and saved the company €23,000/month in operational costs.

Accessibility DesignArtificial Intelligence (AI)Business StrategyContent DesignDesign SystemsUX Design

UX Designer

Aug 2022 – Apr 2025 · 2 yrs 8 mos · Hybrid

Part of the Shared Tech team, designing internal tools and platforms that support King’s games. Working across multiple teams, I collaborate with marketing, writers, product managers, engineers, researchers, data analysts, and designers to improve efficiency, accessibility, and overall user experience.
Key Achievements:
Reduced operator task completion time by 2,5x by redesigning the "Right to be Forgotten" (RTBF) workflow, simplifying the process, and improving usability.
Increased player conversion by 22% by removing friction in the age verification process, making it more privacy-friendly and intuitive.
Led UX onboarding for new designers, ensuring a smoother transition and alignment with King’s UX craft.
Advocated for accessibility as an integral part of King’s UX strategy, influencing multiple projects.
Built and maintained multiple design systems, enhancing consistency and efficiency across teams.
Ran workshops on discovery, UX research, and design thinking to align cross-functional stakeholders.
Collaborated with product & engineering leads to define UX strategies that balance player needs and business goals.

UX-designUI DesignBusiness StrategyProject ManagementAccessibility DesignUX Design

Ux hub barcelona

Founder

Feb 2023 – Present · 3 yrs 3 mos · Barcelona, Catalonia, Spain · Hybrid

Built Barcelona’s leading UX community, fostering knowledge-sharing and collaboration among designers, researchers, and product professionals. Under the UX Salon Barcelona brand, I organize events, talks, and networking opportunities to explore the latest trends and best practices in UX and human-centered design.
Key Achievements:
Scaled the community from 0 to +2.000 members in three years, fostering a strong UX network.
Expanded from a solo effort to a team of 6, ensuring sustainable growth and event execution.
Hosted events featuring 50+ expert speakers from diverse UX disciplines.
Collaborated with 60+ companies, including sponsors and partners, to enhance event reach and impact.
Organized 34+ online and in-person events, creating a platform for knowledge-sharing and networking.

StorytellingCommunity BuildingEvent OrganizationPublic SpeakingPartnerships & Sponsorships

Glovo

Product Designer

Sep 2021 – Aug 2022 · 11 mos · Barcelona, Catalonien, Spanien

Part of Glovo’s Content Team, designing back-office tools that power operations behind the scenes. Focused on complex workflows, multiple user types, and cross-functional collaboration to enhance efficiency and scalability.
Key Achievements:
Led end-to-end design for back-office tools, from research and wireframing to handoff and pixel-perfect implementation.
Improved internal user workflows, reducing friction for Glovo’s operational teams managing content and logistics.
Developed and maintained design system components, ensuring consistency and efficiency across products.
Facilitated design thinking and discovery workshops, aligning stakeholders and accelerating decision-making.
Created detailed project documentation, improving knowledge transfer and onboarding for new team members.
Mentored junior designers, providing guidance and support to elevate UX maturity within the team.

Product Design

Oliver graff design

Product Design Consultant

Dec 2020 – Present · 5 yrs 5 mos · Barcelona, Catalonia, Spain

Freelancing at the intersection of UX strategy, UI design, and front-end implementation. I help startups, businesses, and teams create user-friendly digital experiences that are both intuitive and visually engaging.
Key Achievements:
Led UX research and design for multiple projects, ensuring data-driven decisions that improve usability and engagement.
Developed responsive UI designs that align with brand identity while enhancing accessibility and functionality.
Conducted design thinking workshops to help clients align business goals with user needs.
Guided organizations through design system implementation, providing strategic audits, roadmap definition, and ongoing support.
Collaborated with cross-functional teams, including product managers, developers, and marketers, to deliver seamless digital experiences.

Information ArchitectureFront-End DevelopmentUX StrategyWorkshop FacilitationCross-functional CollaborationsProduct Design

Self-employed

Business Consultant

Apr 2019 – Oct 2020 · 1 yr 6 mos

Provided strategic business consulting for small and mid-sized companies, helping them optimize financial operations, improve customer acquisition, and scale sustainably.
Key Achievements:
Managed accounting and financial reporting, delivering accurate monthly and yearly reports to support data-driven decision-making.
Developed customer acquisition strategies, leading to increased client engagement and revenue growth.
Streamlined business operations, identifying inefficiencies and implementing process improvements.
Advised on financial planning and budgeting, ensuring long-term stability and growth.

Business StrategyFinancial AnalysisAccountingCustomer AcquisitionConsulting

Athene group ab

Accounting Consultant

Apr 2017 – Nov 2017 · 7 mos · Stockholm, Sverige

Worked at the intersection of finance, client management, and digital content, supporting B2B clients with financial services while enhancing Athene Group’s online presence.
Key Achievements:
Managed financial services for B2B clients, ensuring accurate reporting and advisory support.
Led sales and client management, strengthening relationships and driving business growth.
Handled content management and social media, increasing engagement and visibility for the company’s services.
Optimized website content, improving clarity and accessibility for potential clients.

Financial MarketsCustomer Relationship Management (CRM)Content ManagementDigital MarketingB2B MarketingFinancial Management+1

Pwc sweden

Associate Accountant

Sep 2013 – Apr 2017 · 3 yrs 7 mos · Huddinge / Södertörn

Balanced financial consulting with IT support and brand representation, ensuring seamless operations and strong client relationships at PwC Sweden.
Key Achievements:
Managed accounting and financial consulting for clients, ensuring compliance and strategic financial planning.
Acted as IT Manager within the department, troubleshooting and resolving technical issues to maintain workflow efficiency.
Served as a Brand Representative, strengthening PwC’s presence and fostering client trust.

Financial AccountingBusiness Process ImprovementBrand ManagementFinancial Management