Rammohan Pai

Co-Founder

Netherlands13 yrs 7 mos experience

Highly Stable

Key Highlights

Over 10 years of experience in digital media.
Expert in scaling programmatic and driving platform innovations.
Invited speaker at prestigious industry events.

Stackforce AI infers this person is a Digital Marketing Leader with expertise in Programmatic Media and Data-Driven Strategies.

Contact

Skills

Core Skills

Digital StrategyTradingDigital ActivationData EcosystemProgrammatic ScalingData StrategyDigital MediaAudience StrategyClient ServicingStrategic PlanningCampaign ManagementAdvertising Strategy

Other Skills

CollaborationPersonalizationCampaign ExecutionCampaign EvaluationPerformance OptimizationLead GenerationMedia BuyingVideo AdvertisingDisplay AdvertisingPPCGoogle AdwordsSEMDigital MarketingAdvertisingCompetitive Analysis

About

Rammohan is a data driven marketing leader with over 10 years of experience in digital media, implementation, and account management. He is currently leading the future-proofing of Reckitt's digital activation in the ever-changing media and data ecosystem, working with the top markets globally. He has a proven track record of scaling programmatic, developing brand love through personalization, driving platform innovations, and fostering growth and loyalty through data. He has also established strategic partnerships and championed the use of first-party data as the only way. He has been invited to speak at prestigious events such as Social Media Week and Google Programmatic Direct Summit, sharing his insights and best practices on digital media and programmatic. He is passionate about experimenting with strategies, learning new trends, and delivering successful campaigns across various verticals.

Experience

Vestacy

Global Head of Digital Strategy and Trading

Jan 2026 – Present · 3 mos · Amsterdam, North Holland, Netherlands · On-site

Spearheaded the digital strategy and trading initiatives at Vestacy, a dynamic organization emerging from Reckitt.
Oversaw the digital function across global homecare brands in North America, Latin America, and Europe.
Collaborated with cross-functional teams to enhance digital presence and optimize trading strategies.

Digital StrategyTradingCollaboration

Reckitt

4 roles

Global Head of Digital and Trading

Apr 2025 – Jan 2026 · 9 mos

Data Driven Marketing & Media Activation- Global Marketing Excellence

Promoted

Apr 2023 – Apr 2025 · 2 yrs

Leading the future-proofing of Reckitt's digital activation in the ever-changing media & data eco-system; working with the top markets globally.

Digital ActivationData EcosystemCollaboration

Digital Media Lead

May 2021 – Nov 2022 · 1 yr 6 mos

In addition to audience & data strategy, doubled up to lead digital media across all Hygiene brands in India
An eventful 18 months of learning with our brands & agency partner, executing some winning campaigns

Digital MediaAudience StrategyCampaign Execution

Data & Audience Strategy Lead

Jul 2020 – Apr 2023 · 2 yrs 9 mos

Scaling Programmatic
Developing Brand love through personalization
Platform innovations
Growth and loyalty through data
Strategic Partnerships
1PD as the only way

Programmatic ScalingPersonalizationData Strategy

Omnicom media group

3 roles

Business Director & Lead - Programmatic Media

Jun 2019 – Jul 2020 · 1 yr 1 mo

Director of Media

Promoted

Dec 2017 – Jul 2020 · 2 yrs 7 mos

Associate Director, Programmatic Media

Jul 2016 – Dec 2017 · 1 yr 5 mos

Omnicom Media Group is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries.
Roles and Responsibility:
Client servicing - Working with client marketing team to understand key marketing goals and bringing them alive in the digital programmatic landscape
Planning - Strategic planning and research to develop programmatic plans, associations and KPI's
Publisher and Supply Associations - Publisher relations management to help consolidate buys under the programmatic umbrella, and help develop knowledge on the sell-side to be market ready around programmatic buying
Innovation – Leading the market first initiatives for OMG Programmatic India
Data & Analysis – Help build a robust post campaign evaluation system, that helps clients understand and align their digital KPI’s best suited to the programmatic channel
Technology – On boarding newer tech, and/or work with ad tech companies develop capabilities to help leverage buying platforms against it
Operations – Lead the operational capabilities around campaign on-boarding, optimizing and post evaluations across key accounts
Account portfolio: Hewlett Packard, Renault India, SC Johnson, Luxottica Group

Client ServicingStrategic PlanningCampaign Evaluation

Accenture interactive

Team Lead, Mentor and Programmatic Media SME

Mar 2014 – Jul 2016 · 2 yrs 4 mos · Hyderābād Area, India

As a Senior Platforms Specialist:
Helping clients manage their campaigns on Demand Side Platforms and Third Party Ad Servers.
Providing insights for better performance and making sure campaigns meet KPI’s.
Helping them create audience lists and map it to their campaigns.
Help manage their spend better.
Provide effective optimization techniques across platforms.
Make sure benefits for each feature are explained and worked upon with hands-on experiments.
Provide implementation techniques at the start of the campaign
Insights on Trafficking across Third Party Ad Servers and DSP's
Provide details on latest industry trends, features to agencies.
Provide custom based reports to clients highlighting various factors affecting campaign performance. (Inventory availability reports, Pixel load reports, Floodlight and Conversion reports etc)

Percept ltd

Manager - Digital Media ( Search and Social)

Aug 2013 – Dec 2013 · 4 mos · Bengaluru Area, India

Working with India's most renowned brands. Lead generation, Strategies, Advertising, Online Presence, Online reputation management.
Ad Campaigns Structuring, Design and Execution.
VAS Platforms, Social Platforms, Display and AdWords.

Campaign ManagementPerformance Optimization