Anshika Maheshwari

Co-Founder

Mumbai, Maharashtra, India11 yrs 7 mos experience

Highly Stable

Key Highlights

Co-Founder of innovative pet care startup.
Recognized as a top future woman leader in India.
Extensive experience in brand management at P&G.

Stackforce AI infers this person is a B2C marketing leader with strong expertise in FMCG and brand strategy.

Contact

Skills

Core Skills

Start-up LeadershipMarketing Strategy

Other Skills

Start-up VenturesMarket ResearchBrand ManagementBusiness StrategyMarketing ResearchFMCGBusiness DevelopmentMicrosoft ExcelStrategyCompetitive AnalysisManagement ConsultingTrade MarketingShopper MarketingSalesTeam Management

About

Currently all hands on deck- building Bhao Bhao! Last corporate role was as Brand Director for Pampers in P&G. Prior to this, I spent a few years within P&G, managing Marketing for Gillette and E-Business. Before joining P&G, I was working with Mondelez International (formerly Cadbury India Ltd.) in India as an Area Sales Manager. Responsible for sales and business development in Karnataka in the Modern Trade channel. Recommended by the National Entrepreneurship Network as one of the top 30 Future Woman Leaders of India for the prestigious Cherie Blair Foundation for Future Women Leaders. MBA in Marketing from Indian Institute of Management, Lucknow Computer Science Engineer from Sardar Patel Institute of Technology, Mumbai Avid baker.

Experience

11 yrs 7 mos

Total Experience

5 yrs 4 mos

Average Tenure

10 mos

Current Experience

Bhao bhao

Co-Founder

Jul 2025 – Present · 10 mos · Mumbai · On-site

Building the future of Pet Care in India

Start-up VenturesStart-up Leadership

Procter & gamble

4 roles

Brand Director| Pampers

Promoted

Jul 2020 – Jul 2025 · 5 yrs

Brand Manager| Pampers

Promoted

Jun 2020 – Jul 2020 · 1 mo

Assistant Brand Manager| Gillette

Jan 2019 – Jun 2020 · 1 yr 5 mos

Assistant Brand Manager| E-commerce

Mar 2017 – Dec 2018 · 1 yr 9 mos

Mondelēz international

3 roles

Area Sales Manager

Promoted

Jul 2015 – Mar 2017 · 1 yr 8 mos · Karnataka, India

Leading sales, distribution & business development in Karnataka with a turnover of 150 cr
Heading sales delivery & consumer activations with key national accounts like Big Bazaar, Aditya Birla & Reliance Retail on a regional level
Analyzing consumer & shopper needs to develop sales strategies & formulate business plans with major modern trade chains in the region

Management Trainee

Jun 2014 – May 2015 · 11 mos · Mumbai Metropolitan Region

Worked as a Co-Area Sales Manager of South Karnataka to deliver sales of over 50 crores per annum
Entrusted with turning around key markets like Bangalore upcountry, Mangalore & Davangere
Responsible for building a strategic road-map for business development through category planning & customer management
Established the territory as the only region in south to have grown across all channels and town classes

Marketing Intern, Oreo

Apr 2013 – May 2013 · 1 mo · Mumbai Metropolitan Region

Project Title: To formulate a comprehensive marketing strategy to increase the house-hold penetration of OREO in India.
Process: In-depth consumer interactions with over 120 customers across 3 metros to understand consumer behavior.
Recommendations: Developed an Incremental Volume Model to estimate sales across regions/households & SECs. Designed an integrated marketing campaign for the new launch product – OREO Choco Creme
Impact: Changes recommended in packaging got implemented pan-India and are active till date