Rishabh Kapoor

Design Manager

Delhi, India7 yrs 8 mos experience

Key Highlights

Led creative campaigns for major brands like Amazon and Netflix.
Grew Indiatimes YouTube channel from 36k to 200k subscribers.
Award-winning writer with a passion for storytelling.

Stackforce AI infers this person is a creative leader in the advertising and media industry with expertise in content strategy and campaign development.

Contact

Skills

Core Skills

Creative DirectionCampaign DevelopmentCreative StrategyFilm MarketingContent CreationBranded Content

Other Skills

CopywritingScript SupervisionSocial Media Content CreationIdeas DevelopmentSocial Media MarketingProblem SolvingTeam ManagementSocial Media StrategyPresentation SkillsScreenwritingCreative Content ProductionAnchoringVideo ProductionBranded Content DevelopmentSocial Media

About

Rishabh is a writer and creative leader who has spent the last 8 years turning ideas into films, campaigns and stories that people actually want to watch. His work sits somewhere between pop culture, comedy, emotional intelligence and a slightly dangerous love for cinema. He has written and anchored 40 plus videos at Indiatimes, shaped title marketing for Amazon Prime Video’s 2021 slate, and built campaigns for brands ranging from Netflix and Sony to MakeMyTrip, Goibibo and Philips. If it lives on a screen, he has probably written for it, rewritten it, or fought for a better version of it. At Dentsu Webchutney and now at Restless, he has led creative duties for large, fast-moving brands and built ideas that travelled across India. Some made people laugh. Some made clients nervous. A few did both, which is usually when you know you’re onto something. What he loves most is the chase. Finding the one thought that turns into a film, a moment, a headline or a cultural spark that people remember. That’s the part that keeps him restless in all the right ways. If you want ideas that feel alive and storytelling that feels honest, he is always game.

Experience

Restless @magiccircle

Creative Director

Nov 2024 – Present · 1 yr 5 mos · Gurugram · On-site

Channeling the inner restlessness!
Goibibo STUPID STUPID STUPID campaign
MakeMyTrip 25 year anniversary film
Philips Prashant ❌ Croissant ✅ film
MakeMyTrip Villain Mat Bano campaign
Goibibo Thoko Taali campaign
MakeMyTrip Travel Ka Muhurat campaign

Creative DirectionCopywritingScript SupervisionSocial Media Content CreationCampaign Development

Dentsu webchutney

3 roles

Creative Director

Promoted

Jan 2024 – Oct 2024 · 9 mos · Gurugram, Haryana, India

Tried to play master of all. Enjoyed!
Led the integrated marketing for the launch of Popeyes in New Delhi.
Project pitch win: Instax (Fujifilm)

Campaign DevelopmentIdeas DevelopmentSocial Media MarketingScript SupervisionCreative Strategy

Associate Creative Director - Copy

Apr 2023 – Dec 2023 · 8 mos · Gurugram, Haryana, India

Big role, bigger shoes to fill!
Brands: Popeyes India, Sony Entertainment Television, Sony SAB, Paytm, iQOO, Public and InShorts, Uber
Pitch Wins: Popeyes, Sony Entertainment Television

Group Head - Copy

May 2022 – Mar 2023 · 10 mos · Gurugram, Haryana, India

Of course, I got back to advertising. Here -
I led a lean team of brilliant writers to execute social first campaigns for iQOO throughout the year. I also scripted and supervised a bunch of films for the launch of iQOO's flagship and budget phone series featuring Janhvi Kapoor, Vijay Devrakonda and Taaruk Raina
Also led the creative duties for a news app InShorts and its sister brand Public to execute a bank of performance marketing films every month
Led and executed multiple campaigns for Adidas Originals featuring Ranveer Singh
Led a small think tank for a film marketing agency Trigger Happy Entertainment to execute campaigns for films like Anek and Bheed

Script SupervisionProblem SolvingTeam ManagementSocial Media StrategyPresentation SkillsCampaign Development+3

Socheers

Senior Writer

Apr 2021 – Apr 2022 · 1 yr · Mumbai, Maharashtra, India · Hybrid

Took up this opportunity to delve into the world of film marketing on a larger scale as a Creative Associate Producer (Senior Writer) in the films team. Created video campaign ideas for Amazon Prime Video India's movies and series launches. Some Amazon Prime Video projects I worked on -
Hostel Daze
Godzilla vs Kong
Modern Love Season 2
The launch of Prime Video Channels
Bellbottom
I Know What You Did Last Summer
One Mic Stand Season 2
Sardar Udham
Chhorri
Dybbuk
Inside Edge
The Wheel Of Time
Unpaused Season 2
Bestsellers
All the projects featured the lead cast of the respective shows and films.
Also wrote films for other brands like -
MX TakaTak ft. Naveen Kasturia and Divyendu Sharma
StepSetGo ft. Zaheer Khan
Godrej Interio
Enerzal
Star Gold

Film MarketingCreative Content ProductionCopywritingScreenwritingCreative Strategy

Times internet

Screenwriter/Content Creator

Feb 2019 – Mar 2021 · 2 yrs 1 mo · Gurugram, Haryana, India · On-site

When I started at Indiatimes, I was basically tasked with growing Indiatimes YouTube channel which was at a paltry 36k subscribers. Over the next 1 year I, under the able leadership of the channel head and editor-in-chief, got Indiatimes' YouTube presence to grow nearly 4x to close to 200k YouTube Subscribers. In this journey, I wrote the popular ‘If Gaitonde was a news anchor’ sketch video ft. Nawazuddin Siddiqui in collaboration with Netflix India which won the 2020 DIGIES AFAQS Best Viral Digital Video award. Also penned several viral sketches starring Pankaj Tripathi, Jimmy Shergill, Emraan Hashmi, Saif Ali Khan and more. Post the pandemic, the on-set shoots took a backseat so I took the challenge of making non-fiction videos and what mad fun that turned out to be. Anchored and produced over 50+ explainer videos and video essays on a range of topics like Pop culture, Movie Reviews and Social Commentary for Indiatimes' social handles delivering over 50 million+ views. During this period, I also created new IPs like BINGE for Indiatimes that got picked up by Amazon Prime Video for brand collaborations

AnchoringCreative StrategySocial Media Content CreationVideo ProductionScreenwritingContent Creation

Scoopwhoop media pvt. ltd.

Copywriter (Branded Content)

Mar 2018 – Feb 2019 · 11 mos · New Delhi, Delhi, India · On-site

First job>>>any college!
Learnt so much. Native advertising, content creation, work ethic. Got to apply it all as well. Made friends for life. Saw the best work culture where work was actually just hanging around, thinking of ideas and having a brainstorming at 5 pm every day. Got to experience first hand what a close-knit team of folks who genuinely love advertising can achieve when put in an appreciative environment.
But in LINKEDIN language -
I conceptualized and wrote more than 100 branded articles and partnered content for global brands such as Samsung, Gatorade, Sony, Amazon Prime Video, Puma, Pringles, Carlton Edge, Intel, Airtel, and Marvel (Deadpool 2).
Also conceptualized video-led content solutions and campaigns, including web series, long-form content, non-fiction and fiction
And this is where my love for writing scripts began. I wrote scripts for branded projects (short form and meme videos).

Branded Content DevelopmentSocial MediaScreenwritingContent CreationBranded Content

Terribly tiny tales

Assistant Director

Jul 2017 – Aug 2017 · 1 mo · Mumbai, Maharashtra, India

I worked as a 2nd AD to Sumit Arora (Director | White Shirt, Little Things) on this project and Executive Producer Amar Kaushik (Director | Stree, Bala). The film, in collaboration with UCB, was shot entirely in Lucknow and I was responsible for creative inputs, continuity check, sequencing, shot breakdown and logistics management.