May 2025 – Oct 2025 · 5 mos · Jodhpur, Rajasthan, India · On-site

Apr 2024 – Jun 2024 · 2 mos · On-site

• 1. Led branding initiatives at new branches and forged a strategic B2B partnership with Delhi Metro (DMRC), developing impactful promotional materials to enhance brand presence and visibility by 10 %.
• 2. Executed customer segmentation for 500+ CASA accounts, classifying customers into 4 tiers and planned a targeted 50+ Meet & Greet strategy to improve engagement and profiling by 20%.
• 3. Drove home and car loan marketing, fostering relationships with loyal customers, securing strategic tie-ups with 7+ builders, and streamlining DSA profiling through platforms like Magic Bricks and 99acres.
• 4. Propelled retail customer acquisition, collaborating with staff to onboard more 200 retail clients and expand the bank’s customer base, reinforcing the bank’s market presence.

Apr 2023 – Jun 2023 · 2 mos · India

• 1. Implemented 5+ employer branding strategies, enhancing organizational reputation, boosting employee advocacy, and strengthening workforce credibility.
• 2. Drove a 3% increase in women’s retention and acquisition by actively contributing to the "Empower-Her" campaign, promoting workplace equity.
• 3. Conducted competitive market research on diversity and inclusion across 5 key competitors, curating insights that shaped training programs and policy revisions.
• 4. Spearheaded and secured approval for 3+ women’s empowerment initiatives, fostering workforce inclusivity, enhancing employee engagement, and driving a more equitable workplace culture.