Sep 2025 – Present · 7 mos · On-site

Jul 2023 – Sep 2025 · 2 yrs 2 mos

• As Head of Marketing & Communications at Damsun Group, I’ve led the company’s transformation from a sales-driven organization to a strategically branded, marketing-led enterprise. Joining at a stage when there was no defined marketing setup, I built the department from the ground up — forming a 9-member multidisciplinary team and designing a complete 360° marketing ecosystem aligned with business growth.
• In this role, I oversee brand strategy, communication, digital marketing, PR, exhibitions, and influencer relations, driving both awareness and lead generation. Through data-led campaigns, I’ve contributed to a 300% increase in qualified leads and a 5x rise in brand visibility across both B2B and B2C segments.
• Key milestones include:
• Brand Transformation: Repositioned Damsun as an innovation-driven, design-first brand recognized across India and global circles.
• Lead Generation: Created performance-based funnels that secured key clients such as Microsoft, Ola, and Embassy Group, resulting in measurable ROI.
• Digital & Content Growth: Built Damsun’s digital presence from scratch, achieving a 250% surge in engagement and consistent top-tier visibility among architects, designers, and developers.
• Exhibition Leadership: Drove Damsun’s strong presence in major industry platforms like FOAID, FHRAI, and Design Perspectives, increasing B2B inquiries by over 60% YOY.
• PR & Communication: Launched cohesive brand communication frameworks and national-level PR outreach, positioning Damsun as a thought leader in façade and interior solutions.
• As a member of the company’s Strategic Council, I actively shape business goals, brand direction, and marketing ROI. My focus is on creating marketing that doesn’t just promote — but influences, converts, and sustains business growth.
• Under this journey, Damsun has evolved into one of India’s most visible and marketing-savvy brands in the architecture and interior industry.

Jul 2023 – Sep 2025 · 2 yrs 2 mos

Jan 2023 – Apr 2023 · 3 mos · Vadodara, Gujarat, India · On-site

Apr 2017 – Apr 2020 · 3 yrs

Apr 2015 – Dec 2022 · 7 yrs 8 mos

Apr 2015 – Apr 2017 · 2 yrs

• The present profile entitles of handling the EAST India, Bangladesh, Bhutan & Nepal region in positioning the brand. Extensive regional travels and understanding the market since the product category is huge with core business on architectural hardware, furniture fittings, appliances, sanitary, lightings offered as solutions. The main KRA is to position individual verticals within our channel partners with all marketing promotional support and activities. Extensive in depth branding of dealer/franchise/distribution network. Doing grand exhibitions like ABID interior meet, Indian Kitchen Congress, Indian Kitchen & Bath, The Economic Times ACETECH etc. Meeting different Media houses for co-branded activities event also exploring the local competition and making detailed MIS report for the same region and state wise.
• Planning of regional budget on marketing expenses YOY is one the primary demand of the job.
• Planning the marketing needs for direct customers (channel sales partners), end users, and influencer (Architects, Interior designer, Carpenter, Contractors etc) is on the daily cards of the job. Lead generation activities (BTL & ATL) as per individual states income vizaviz expenses allocated for them. Vendor management and selection is also one the most primary responsibility of the job.

Sep 2013 – Apr 2015 · 1 yr 7 mos · Kolkata Area, India

• It is the group company of Travel food Services and Pan India Food Solutions. Managing the entire brand structuring of the food courts, restaurants, pubs under the banner of Global Kitchens (currently owing the entire food court, three international standard cafes and three international standard restaurants in QUEST Mall, Park circus, Kolkata). The primary responsibility revolves around brand management of the following brands:
• a. The Irish House
• b. Serafina
• c. Bombay Brasserie
• d. Qcourt – the food court
• e. Q33
• f. The Coffee Bean & Tea Leaf
• g. Cafeccino
• The work demands extensive in depth positing of each outlets through setup, designing as well as opening up each outlets and support them with various marketing collateral needs. Tieups with media, ad agencies, creative agencies, for promoting the brands as per the individual brand strength demands.PR management on behalf of the company is also one of the main requirement of the job. Planning the media for promoting the brands there by buying the best available resource from the market on behalf of the company. Analysis of the brands standing with Profit & Loss statement and thereby act and plan on different marketing promotional plans and calendar. Social media management for individual brands. Customer Relationship Management and implementation. Vendor management including of vendor selections to vendor liaison is also the demand of the profile.

Jan 2013 – Sep 2013 · 8 mos · EAST INDIA

Jan 2011 – Jan 2013 · 2 yrs · KOLKATA

Dec 2009 – Jan 2011 · 1 yr 1 mo · Kolkata Area, India

• Managing the best malls of eastern India - City Centre Salt Lake, New Town and Siliguri. Planning, conceptualizing and implementing the marcom activities (ATL/BTL) to bring the more footfalls than the competitors. Promoting the the available ATL/BTL options in the malls. Planning annual major events with advertising strategies to promote them in a bigger scale. Mall management, vendor management.

Jul 2009 – Dec 2009 · 5 mos · Kolkata Area, India

• Arranging for corporate parties and events with the essence of marketing the liquor brand through ATL/BTL ventures obtained through these corporate parties.

Feb 2009 – Jun 2009 · 4 mos

Nov 2008 – Jan 2009 · 2 mos · Kolkata, West Bengal, India

Apr 2006 – Nov 2006 · 7 mos · Jaipur Area, India