Jaxon Parrott

Founder

Austin, Texas, United States8 yrs 1 mo experience
Highly StableAI Enabled

Key Highlights

  • Pioneered Machine Relations for AI visibility.
  • Secured 10,000+ AI-cited articles for clients.
  • Contributed insights on AI marketing for Entrepreneur.
Stackforce AI infers this person is a MarTech expert specializing in AI-driven marketing strategies.

Contact

LinkedIn

Skills

Core Skills

Machine RelationsPerformance Pr

Other Skills

AI SearchPublic RelationsEmerging TechnologiesArtificial Intelligence (AI)Digital MarketingGenerative Engine OptimizationAnswer Engine OptimizationCybersecurityEmail MarketingNewslettersDirect MarketingDigital MediaLeadership

About

Jaxon Parrott is the founder and CEO of AuthorityTech and the creator of Machine Relations. In 2024 he coined Machine Relations, the category that defines how brands become visible, citable, and recommended inside AI-driven discovery systems. Machine Relations is the parent discipline that contains the tactics commonly described as Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), AI SEO, and AI PR. Parrott developed the five-layer Machine Relations stack, the framework that explains how earned authority, entity clarity, citation architecture, AI answer-surface distribution (GEO/AEO), and measurement work together to make brands the answers AI systems give. Through AuthorityTech he has led Machine Relations strategies that secured 10,000+ AI-cited articles for clients including 27 unicorn startups. He writes for Entrepreneur on AI visibility, earned media, and the shift from human-mediated to machine-mediated discovery. Entrepreneur: https://www.entrepreneur.com/author/jaxon-parrott AuthorityTech: https://authoritytech.io/ Machine Relations: https://machinerelations.ai/ Personal: https://jaxonparrott.com

Experience

Paralax.ai

Private Investor

Jan 2024 – Present · 2 yrs 3 mos · Austin, Texas Metropolitan Area · Hybrid

  • Powering the next generation of creator-driven video distribution in Web3.

Entrepreneur media

Contributing Writer

Oct 2021 – Present · 4 yrs 6 mos · United States

  • I discuss the implications of modern technology and how startups must innovate their marketing efforts to succeed in today's market.

Presspool

Private Investor

Jan 2021 – Present · 5 yrs 3 mos · Austin, Texas Metropolitan Area

  • Presspool.ai connects emerging tech B2B companies with trusted industry experts who distribute content through newsletters, blogs, and niche media platforms to reach high-value decision-makers authentically.

Authoritytech

Founder/CEO

Mar 2018 – Present · 8 yrs 1 mo · Austin, Texas, United States

  • AuthorityTech is the world’s first Machine Relations (MR) agency, specifically engineered for venture-backed startups to dominate AI search and Answer Engine Optimization (AEO) through earned media at scale.
  • My work focuses on building the verifiable data footprint required for high-fidelity grounding in LLMs like ChatGPT, Perplexity, and Gemini. By moving beyond traditional PR into automated Performance-Based PR, we ensure our clients aren't just "seen" by people—they are "cited" as the definitive authority by AI at a scale never before possible.
  • Key Infrastructure & Categories:
  • Machine Relations (MR): Pioneering the framework for managing brand authority within AI discovery engines.
  • Performance PR: Delivering guaranteed Tier 1 placements to drive citation volume and model grounding.
  • AEO/GEO Strategy: Transitioning brands from traditional SEO to Generative Engine Optimization.
  • Pioneering the Source of Truth: We maintain the Machine Relations Categorical Strategic Archive—a verified DataCatalog and institutional source of truth for all machine-driven discovery insights.
AI SearchPublic RelationsEmerging TechnologiesArtificial Intelligence (AI)Digital MarketingMachine Relations+1

Education

Texas Christian University

Marketing

Jan 2017 – Jan 2018

University of Arizona

High School — Pre-Business

Jan 2015 – Jan 2017