Gaurav Bansal

Digital Marketing Specialist

Gurgaon, Haryana, India13 yrs 9 mos experience

Highly Stable

Key Highlights

11x Salesforce Marketing Cloud Certified professional.
Expertise in automations and campaign management.
Proven leadership in digital marketing initiatives.

Stackforce AI infers this person is a MarTech expert with strong capabilities in digital marketing and campaign management.

Contact

Skills

Other Skills

SQLMainframeManual TestingMicrosoft ExcelMicrosoft OfficeCC++COBOLJob Control Language (JCL)Team ManagementScrum DeveloperAgile ModelScrum TesterEmail specialist

About

Digital Marketing || Salesforce Marketing Cloud Email Specialist || Developer || Consultant || Admin || Email Marketing || Consulting

Experience

13 yrs 9 mos

Total Experience

4 yrs 4 mos

Average Tenure

8 mos

Current Experience

Ibm

Solutions Marketing Specialist

Aug 2025 – Present · 8 mos · Gurugram

Deloitte

2 roles

Solution Architect

Promoted

May 2024 – Jul 2025 · 1 yr 2 mos

Specialist Senior

Jul 2021 – May 2024 · 2 yrs 10 mos

Accenture interactive

2 roles

Business & Integration Arch Specialist

Feb 2021 – Jun 2021 · 4 mos

Responsible for designing & end-to-end execution of various marketing campaigns.
Led a team of Digital Marketers.
Design and Monitor all aspects of digital marketing channels including marketing database and multi touch campaigns.
Resource Allocation, Creating technical workflows and automation for client.

Application Development Senior Analyst

Feb 2019 – Feb 2021 · 2 yrs

Expertise in Digital Marketing roles across Automotive, IT, E-commerce & Retail, and Financial Services domain which includes data management, content management, and cross-channel campaigns management.
Experience in project management, execution & reporting, team management and knowledge sharing sessions.
Leading the team in executing technical design and customizing the platform, including: AMPScript, SSJS, SQL, data extensions, advanced triggers, and automations.
Responsible for designing & end-to-end execution of various multichannel marketing campaigns.
Judge the tradeoffs with technology and feasibility and make choices that fit the constraints of the project.
Recommend tools and solutions based on the client's organization and needs.
Contributing to thought leadership by developing best practices, sharing knowledge in team sessions, and publishing ideas on community channels.

Tata consultancy services

3 roles

IT Analyst

Promoted

Mar 2016 – Jan 2019 · 2 yrs 10 mos

Strategy: Customer Journey | Campaigns | Customer Life Cycle.
Creative: Both design and development.
Execution: Execution of any campaign (Standalone | Auto-mated | Real time).
Optimization: Testing (A/B Split) | Segmentation | Customer journey or campaign.
Expertise in building campaign, delivery, Schema, Input forms, workﬂow and reports.
Knowledge transfer/Training to customers on solution implemented.
Ensures the quality of work being produced is off the best standards.
Responsible for thought leadership and championing best use of Adobe Campaign to our esteemed client modules.
Knowledge of Internet marketing.