Dec 2023 – Present · 2 yrs 5 mos · Delhi, India · Remote

• Full-Stack Software Engineer specializing in Angular and modern web development, with hands-on experience building e-commerce platforms (FMCG, fashion, electronics) and educational portals. Experienced across corporate and freelance projects, delivering scalable, high-performance digital solutions.

Oct 2023 – Aug 2024 · 10 mos · Delhi, India · On-site

• As a Social Media Manager at Rjuhasta, I was responsible for developing and executing comprehensive social media strategies to enhance brand visibility and engagement across multiple platforms. My key responsibilities included:
• Creating, curating, and managing all published content (images, video, and written) to ensure consistency and alignment with brand guidelines.
• Developing social media marketing plans and content calendars, tailoring strategies to each platform to maximize reach and engagement.
• Monitoring social media channels for trends, insights, and opportunities to engage with our audience, responding promptly to inquiries and comments.
• Analyzing social media metrics and generating reports to measure the success of campaigns, adjusting strategies based on data-driven insights.
• Collaborating with cross-functional teams, including marketing, design, and product, to ensure cohesive messaging and brand consistency.
• Implementing paid social media campaigns to boost visibility and engagement, optimizing for ROI and performance.
• Through these efforts, I successfully increased Rjuhasta’s social media presence, fostering a strong and engaged online community.

Jun 2023 – Sep 2023 · 3 mos · On-site

• This role marked a natural progression in my journey at Wellcurve - from marketing operations to owning digital and social media growth.
• I worked at the intersection of strategy, content, and execution - leading campaigns, managing communities, and building a strong brand presence across platforms. My day-to-day involved planning launches, creating meaningful content, analyzing performance, and collaborating with multiple teams to bring ideas to life.
• I’m especially proud of:
• Driving consistent brand communication across all social channels
• Building engaged online communities through thoughtful content and interactions
• Turning insights and trends into actionable marketing strategies
• Balancing creativity with data to improve engagement and campaign outcomes
• This experience strengthened my ability to think holistically about digital marketing while staying hands-on with execution.

Jan 2022 – May 2023 · 1 yr 4 mos · On-site

• Managed the backend community on the e-commerce platform, utilizing tools such as WooCommerce, WordPress, Veed.IO, and JW Player.
• Coordinated and executed influencer marketing campaigns, effectively managing a network of 1.2k influencers and experts across various categories.
• Implemented strategies to enhance community engagement and fostered relationships with key influencers.
• Oversaw the creation and distribution of content to support marketing initiatives and drive user engagement.