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Lokesh Kumar

Product Manager

Bengaluru, Karnataka, India12 yrs 5 mos experience
Highly Stable

Key Highlights

  • Over 11 years of experience in gaming industry.
  • Proven track record of driving revenue through innovative features.
  • Expert in data-driven product management and team leadership.
Stackforce AI infers this person is a Product Manager in the Gaming industry, specializing in data-driven feature development.

Contact

Skills

Core Skills

Product ManagementData Analysis

Other Skills

Product DesignTeam LeadershipBusiness DevelopmentStrategic RoadmapsGo-to-Market StrategyRMySQLMicrosoft ExcelCAlgorithmsLinuxData StructuresC++ProgrammingJavaScript

About

"Make the best for the most for the least" - Charles Eames Developer turned Game Analyst turned Product Manager with 11+ years of experience in gaming (Zynga and Miniclip), skilled in developing data driven player centric features that are incremental to desired business metrics. Highly analytical individual with an outperforming track record. As a Lead Product Manager, my responsibilities are mainly divided in to two roles. 1. As a Product Lead * Quarterly/Yearly Projections – Growth and Revenue. * Competitive Analysis and Roadmap Planning – Live Ops, Optimizations and Bold Beats. * Review feature specifications from Junior Product Managers and mentor them. * End to end responsibility for progress against the forecast which includes updating the upper management regularly and acting in an agile manner to accommodate any recent industry/genre trends. 2. As a Feature PM * Working on high impact in-game features, I am responsible for the entire feature development cycle, from writing specifications, working across multi-disciplinary teams - design, art, and engineering and launching them as per the plan to meet business goals.

Experience

12 yrs 5 mos
Total Experience
4 yrs
Average Tenure
4 mos
Current Experience

Gameberry labs

Director of Product

Jan 2026Present · 4 mos · Bengaluru, Karnataka, India · On-site

Zynga

6 roles

Lead Product Manager

Promoted

Oct 2021Jan 2026 · 4 yrs 3 mos · Bengaluru, Karnataka, India

  • PM Lead on a portfolio of 4 Live Games and 1 New IP. Leading a team of PMs and SPMs across these games.
  • Responsible for the entire portfolio's Quarterly/Yearly Projections – Growth and Revenue.
  • Launched Draw Something With Friends in May 2022
  • Led the game transition from PM vertical for Merge Magic from London Studio in Q1’ 24 and took complete ownership of the P&L
Data AnalysisProduct ManagementProduct DesignTeam LeadershipBusiness DevelopmentStrategic Roadmaps+1

Senior Product Manager, Wonka Slots

Sep 2018Jul 2020 · 1 yr 10 mos

  • Successfully transitioned the game from Austin Studio in Q4’18 and took complete ownership of the game from PM vertical in a span of 3 weeks. One of the preferred individuals in the studio from PM vertical for transitioning games due to my faster learning curve on a new game leading to a lower hands-on time.
  • RePrice Feature: Q2’19 – First Bold Beat from Studio - I post game transition.
  • Successfully executed on RePrice, a feature which involves inflation of existing game economy and hence requires extensive analysis on the economy front. This feature was a huge success and drove an incremental of +35% in core game metric (Spins/DAU) and +200 bps in game engagement (DAU/WAU) which led to a sustained revenue uplift of +11% for an entire quarter.
  • Successfully executed another Bold Beat for the game with an ARPDAU uplift of +15%, sustained for a quarter.

Product Manager, Farmville Tropic Escape

Promoted

Jul 2017Aug 2018 · 1 yr 1 mo

  • Successfully transitioned the game from SF HQ in Q3’18 and took complete ownership of the game from PM vertical in a span of 4 weeks.
  • Live Ops and Revenue Management
  • Was managing “Events” which contributed 30-40% to our quarterly revenue. Improved
  • “Leaderboard Event” revenue by +20% and the game surpassed overall revenue expectation in
  • Q1’ 18 by +13% which was the first quarter managed by our studio
  • Featuring on App Store and Play Store
  • Worked closely with Marketing and Partnership teams to get the app featured on iOS and
  • Android platforms which led to 3 featurings in Q1’18 driving an additional installs of +30%
  • Presented the plan for the rest of 2018 and upcoming 2019 to our CEO on his studio visit

Associate Product Manager, Farmville 2

Promoted

Dec 2015Jun 2017 · 1 yr 6 mos

  • As an Associate Product Manager for Farmville 2, one of the most popular social game on Facebook, I was responsible to identify and launch core features within existing games aimed towards improving the key metrics: Revenue, Retention, Game Engagement.
  • Worked on one of the biggest in-game feature – “National Fair” which made $2MM in incremental revenue, +122% higher than the expectation of $900K.
  • Received the prestigious “Bold Beat Brainiac” award from Zynga HQ for this feature at the PM offsite
  • Personalized Tuning Optimization
  • Ideated Personalized Tuning Optimization in Farmville 2 for the annual hackathon at Zynga in
  • Q4’15, receiving first position. This led to a +112% increase in Feature Spenders.
  • Player Retention through Likely to Lapse Model
  • Drove the model development and end to end implementation of a framework to identify users
  • with a high propensity to lapse and retain them through preferential treatment in the game. The
  • feature reduced the Existing User Lapse by 450 basis points as observed in Q1’ 16

Business Analyst, Farmville 2

Promoted

Jan 2015Dec 2015 · 11 mos

  • As a Business Analyst for Farmville 2, I was responsible to deliver data driven Insights and suggestions to the Product Management team aimed towards maximizing Revenue, Retention and Game Engagement from different in-game features. In my role, I worked closely with the Product Management team right from the ideation of a new feature by providing the areas opportunity present in the game to doing the detailed post feature analysis.
  • During my role as a Business Analyst, I proactively took up some in-game features and worked as an acting Product Manager of the feature which eventually led to my smooth transition from the Business Analyst role to the Associate Product Manager role.

Associate Analyst, Bubble Franchise

Aug 2013Dec 2014 · 1 yr 4 mos

  • As an Associate Analyst for Bubble Franchise, I was responsible to deliver data driven Insights and suggestions to the Product Management and System Design team aimed towards maximizing Revenue, Retention and Game Engagement from different in-game features for Bubble Safari (Web), Bubble Safari Ocean (Web) and Bubble Safari Mobile.
  • Given a lean Product Management team, I assumed the role of a Product Manager in very less time and was actively involved in the planning meetings and revenue projections for the upcoming quarters.

Miniclip

Senior Product Manager

Jul 2020Sep 2021 · 1 yr 2 mos · Lisbon, Portugal

  • New Game Development - Led the Ideation and Prototype of a new concept to its Soft Launch – 'Volleyball Arena'. Global Launch happened in July 2022 with game getting 10M+ Downloads.
  • As the sole Product Manager on the game, I was responsible for the ideation and subsequently worked with developers and game designer on prototype iterations leading to the Soft Launch of the game. Also managed the Product Backlog, User Stories and Sprint Planning.

Indian institute of technology, guwahati

Summer Intern

May 2012Jun 2012 · 1 mo · Guwahati Area, India

  • I was selected as one of the summer interns under the IIT Guwahati Summer Internship Program. I worked under Professor Saswata Shannigrahi of Computer Science Department.

Education

National Institute of Technology, Tiruchirappalli

Bachelor of Technology (BTech) — Computer Science

Jan 2009Jan 2013

Kendriya Vidyalaya Kankarbagh,Patna

12th — Physics+Chemistry+Math

Jan 2007Jan 2008

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