Vamsi Batchu

Product Manager

Atlanta, Georgia, United States10 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led teams to create transformative digital products.
Expert in turning ambiguity into clarity for product design.
Strong advocate for design thinking across organizations.

Stackforce AI infers this person is a Fintech Product Design Leader with expertise in user-centric digital solutions.

Contact

Skills

Core Skills

User Experience DesignProduct DesignUser Interface DesignUser Research

Other Skills

Design StrategyUser-centered DesignCross-functional Team LeadershipCoachingDesign ThinkingInformation ArchitectureVisual DesignUser InteractionLean UXDesign LeadershipPhotographyWireframingWeb DesignGraphic DesignUsability Testing

About

I’m a Product Design Leader with a passion for leading teams to build transformative digital products. With over a decade of experience designing user-centric solutions across various industries, I currently lead a team focused on creating next-generation AI-driven applications for loan origination at Rocket Companies. Our mission is to dramatically enhance the productivity of bankers and their connected teams by delivering intuitive, high-impact tools. My expertise lies in turning ambiguity into clarity, especially when building 0-1 products in new verticals or solving complex, messy problems. I approach design with a mindset of curiosity and exploration, always seeking to uncover insights that drive meaningful user experiences. This journey has given me a deep understanding of how to craft solutions that resonate with users while driving business value. What drives me is bringing together individuals and cross-functional teams to unlock their potential and create lasting impact. I’m a firm believer in the power of design thinking and love evangelizing it across organizations, ensuring that the voices of users and stakeholders are embedded in everything we create. Whether you’re looking to connect, collaborate, or discuss opportunities, I’m always open to new conversations. Let’s build something amazing together! Portfolio: www.vamsibatchu.com

Experience

Rocket

4 roles

Senior Product Design Manager, Banking, AI Products & Enterprise

Promoted

Feb 2024 – Present · 2 yrs 2 mos

Product Design Manager, Home Search

Aug 2022 – Feb 2024 · 1 yr 6 mos

Leading a team of product and content designers focused on our rocket platform product - Home Buying Plan. The products we are designing are responsible for nurturing prospective home buyers to become ready and able to purchase a home.

User Experience DesignDesign StrategyUser-centered DesignCross-functional Team LeadershipCoachingDesign Thinking+1

Staff Product Designer, Platform Experience

Mar 2022 – Aug 2022 · 5 mos

Lead designer for Truebill Acquisition and designed the vision for Rocket Platform that brings together 5 companies to help clients with their best financial life.

Information ArchitectureUser Interface DesignVisual DesignCoachingDesign ThinkingProduct Design+2

Senior Product Designer, Rocket Pro (Broker)

May 2021 – Mar 2022 · 10 mos

CoachingDesign ThinkingProduct Design

Truist

Senior Product Designer, Transfer & Payments

Dec 2019 – Apr 2021 · 1 yr 4 mos · Greater Atlanta Area

Spearheaded the comprehensive experience strategy and design for the Transfers & Payments Journeys (Internal & External Transfers, Bill Pay, ACH Payments, Wire Transfers, etc.), ensuring a seamless and intuitive user journey from start to finish.
Imagined and brought to life innovative designs for Truist’s new navigation journeys, fostering close collaborations with cross-functional teams across Retail, Wealth, and Business segments to ensure a unified and coherent navigational framework.

Information ArchitectureUser Interface DesignCoachingDesign ThinkingProduct DesignUser Research

Suntrust

Senior Product Designer, Consumer & Business Banking

May 2018 – Dec 2019 · 1 yr 7 mos · Greater Atlanta Area

Conducted immersive workshops, liaising with Business and Finance Technology development teams to orchestrate a captivating user experience across omni-channel platforms.
Crafted Customer Journey roadmaps for products, meticulously mapping touch points, articulating progress, spotlighting opportunities, and orchestrating initiative prioritization.
Aided in the delineation of user models and user interfaces for new product offerings and feature enhancements.
Evaluated the usability of both new and existing products, proffering constructive recommendations for iterative refinement.

Design ThinkingProduct Design

Georgia state university

Graduate Researcher

Aug 2017 – May 2018 · 9 mos

Product Design

Unisys

2 roles

UX Designer

Promoted

May 2015 – Aug 2017 · 2 yrs 3 mos · Bangalore

Designed high-impact, user-centric Web Applications and Portals exuding emotional appeal, refined production aesthetics, and intuitive navigation to skyrocket user engagement and forge robust brand identities.
Collaborated seamlessly with user interface designers, Web developers, and UX managers to morph information architecture, navigation, and process flows into visually stunning and user-friendly solutions.
Pioneered the integration of UX design as the foundational stage in all Web and mobile application development, championing a user-centered design (UCD) ethos.
Harvested user data via analytics reporting, task analysis, and participatory design techniques, leveraging this data to steer design choices toward enhanced user satisfaction.
Conducted client requirement elicitation and focus group discussions to unearth user needs, thereby aligning design strategies with user expectations.
Engineered user personas and scenarios to augment functionality and usability tailored for key user demographics.
Orchestrated and moderated both local and virtual user testing sessions, leveraging personas and use cases to derive actionable insights.
Presented design visions to potential and existing clients, showcasing seamless application integration within their systems.
Crafted and delivered fully-interactive HTML prototypes and click-throughs, instrumental for client presentations, mock-ups, and user-testing endeavors.
𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:
Orchestrated the ‘Interfaces’ Design Framework entailing structured processes for developing human-centric systems, a pivotal asset in securing 14 RFP victories for the company.
Curated a repository of over 1000+ Reusable Design Elements and interactions with HTML/JS codes, slashing development time by 40%.
Attained a stellar Customer Satisfaction Rating of 9+ out of 10 across all project engagements, testament to the consistent delivery of exemplary user experiences.

Product Design

UX Design Intern

Jan 2015 – May 2015 · 4 mos · Bangalore

Participated in user-centered design sessions with the UX Lead and UX Designer to scope design goals and criteria.
Assisted in the creation of sketches and wireframes for user interface (UI) designs.
Assisted in the creation of storyboards to explain a workflow or scenario to stakeholders.
Designed and developed prototype designs under the direction of the UX Lead.
Created and maintained clear documentation on design revisions and feedback from design reviews.
Developed workflows using a prototype tool and tested scenarios and UI/UX issues.
Highlights
Redesigned and developed a Responsive Web application called Transport Management System using Bootstrap/SASS and JS technologies which improved the user base by 25%.
Achieved ‘Valued Contributor’ award during the Internship Program.