Laura Fehre

Design Manager

Germany9 yrs experience

Key Highlights

Expert in leading design systems and empowering teams.
Proven track record in scaling design systems.
Strong focus on collaboration and process improvement.

Stackforce AI infers this person is a SaaS design systems expert with a strong emphasis on leadership and team empowerment.

Contact

Skills

Core Skills

Design SystemsLeadership

Other Skills

FigmaCoachingFacilitationProcess ImprovementDesign System AdoptionMentorshipChange ManagementCross-Functional CollaborationMobile Design SystemTeam ManagementRebrandingCollaborationMobile DesignEducational SessionsInterfacedesign

About

I’ve got 99 problems, but managing teams isn’t one, because these days, I’m not managing them. I’m inspiring them. After years of leading design systems and building cultures from the inside, I’ve shifted focus to something just as energizing: empowering others to do the same. At Figma, I partner with teams and leaders across Europe, especially in the DACH region to build stronger systems, smoother processes, and a culture of craft that actually sticks. Whether I’m facilitating, coaching, or just asking the right hard question at the right moment, my work is all about making the invisible parts of great design work visible (and repeatable).

Experience

9 yrs

Total Experience

1 yr 6 mos

Average Tenure

1 yr 4 mos

Current Experience

Figma

Designer Advocate

Dec 2024 – Present · 1 yr 4 mos · Berlin, Deutschland · Hybrid

At Figma, I work across Europe (with a soft spot for the DACH region) helping teams level up their systems, sharpen their processes, and lead with craft. I partner with leaders to build better ways of working—and occasionally nudge the world toward thinking a little more deeply about design, quality, and care.
Never not learning. Always up for a conversation, a systems deep-dive, or a spontaneous stop wherever you sit in Europe.
Craft & draft shenanigans. Half coffee, half protein bar.

FigmaDesign SystemsCoachingFacilitationProcess ImprovementLeadership

Mews

2 roles

Senior Design Manager | Design System & DesOps

Oct 2024 – Dec 2024 · 2 mos · Berlin, Deutschland · Remote

Design Manager | Design System & DesOps

Feb 2023 – Oct 2024 · 1 yr 8 mos · Berlin, Deutschland · Remote

Led the adoption of Mews' design system across their B2B and B2C products, accelerating the integration of new offerings into the Mews ecosystem within a software platform that spans over 1,000 pages.
Provided mentorship and skill development programs that improved expertise, team motivation, and overall job satisfaction. Encouraged ownership of responsibilities, leading to increased team efficiency and quality of work.
Led teams through organizational transformation with empathy, ensuring stability and strong performance during periods of change.
Collaborated with VPs and Directors to increase design system adoption by developing key metrics that serve as success drivers for each team's initiatives.
Established effective communication frameworks and implemented change management strategies that improved cross-functional collaboration and streamlined workflows, making it easier for teams to contribute to and utilize the Design System.
Spearheaded the transition from an over-centralized Design System model to a more scalable, shared-responsibility architecture. This new model enhanced performance and efficiency within the Design System team, and fostered a cultural shift by building stronger bridges between the product teams and B2B/B2C products, mirroring the internal product ecosystem at Mews.

Design System AdoptionMentorshipChange ManagementCross-Functional CollaborationDesign SystemsLeadership

Adplist.org

Mentorin

Mar 2023 – Dec 2024 · 1 yr 9 mos · Remote

Hellofresh

2 roles

Mobile Design system Lead

Promoted

Jan 2022 – Feb 2023 · 1 yr 1 mo

I led a mobile Design System initiative, managing a team of 10 engineers to build and improve a multi-brand, multi-platform system that powers up to 8 different brands.
Highlights:
Proven track record in scaling design systems and driving adoption, leading HelloFresh's mobile design system from 5% to 100% foundational coverage.
Led the successful rebranding of our mobile app to match the new HelloFresh identity. This involved updating our Figma libraries and working closely with the team to integrate the new design elements into the codebase.
Introduced a headless mobile design system that made design consistency across platforms much easier. I created flexible typography tokens that work across different platforms and restructured the Figma libraries to better serve a variety of brands.
Acted as the main point of contact for anything mobile design-related, providing support and feedback to over 60 designers, including detailed file reviews and guidance during the implementation phase.
Helped bridge the gap between Design and Engineering by fostering better collaboration through workshops and weekly meetings with the Mobile Team.
Created and maintained an internal Design System app, allowing users to test and play around with components on both iOS and Android.

Mobile Design SystemTeam ManagementRebrandingCollaborationDesign SystemsLeadership

Product Designer | DesOps

Jan 2021 – Feb 2023 · 2 yrs 1 mo

Specialized in mobile design by learning the basics of Android and iOS development, which helped build trust with the engineering team and made collaboration smoother.
Played a key role in improving how Design and Engineering worked together, ensuring that both sides communicated more effectively and that the design process aligned with the technical side.
Ran 4+ educational sessions covering topics like Design System best practices, tokens, mobile vs. web design, building components, and how to get the most out of Figma.

Mobile DesignCollaborationEducational SessionsDesign SystemsLeadership