Anjali G.

UI Designer

Delhi, India11 yrs 9 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Led product design increasing user engagement and conversion rates.
  • Achieved multiple awards for design excellence and innovation.
  • Mentored junior designers, enhancing team capabilities.
Stackforce AI infers this person is a Product Designer specializing in SaaS and B2C industries with a focus on user experience.

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Skills

Core Skills

User Experience (ux)Product DesignArt DirectionTeam LeadershipBusiness Strategy

Other Skills

Stakeholder ManagementDesign ThinkingMentoringdesign systemStorytellingStakeholder EngagementStrategic ThinkingBranding & IdentityTeam ManagementBusiness-to-Business (B2B)B2CUser Interface DesignProduct StrategyUser Experience Design (UED)Wireframing

About

I design products where clarity creates confidence and confidence drives business outcomes.I’m currently leading product design at 99acres (InfoEdge), working across B2B, B2C, and SaaS surfaces. My work focuses on simplifying complex systems including upgrades, acquisition, discovery, engagement, retention & creating growth loops, so users can decide faster and businesses can grow sustainably.I’m not interested in design as decoration.I care about how design can remove friction where experience breaks trust, slows decisions, or blocks intent.My strengths sit in:- Translating ambiguous business problems into clear product direction- Designing decision systems, not just screens- Using research, data, and real-world constraints to guide execution- Working closely with product, engineering, and leadership teamsOver time, my role has expanded beyond execution into shaping strategy, influencing priorities, and owning outcomes, while staying deeply hands-on with design.I’m especially interested in how emerging tech and AI change design workflows and product thinking — not as a buzzword, but as a practical tool designers must learn to work alongside.I’m building toward roles where design is expected to think, lead, and move the business — not just deliver UI.Outside of work, I cook, clean, brew coffee, watch/read fantasy or thriller & spoil my one and only doggo baccha. I design my own itineraries (so proud of this fact) as I plan to travel the world

Experience

Info edge india ltd

Senior UI UX Designer

Mar 2020Present · 6 yrs 1 mo · Noida, Uttar Pradesh, India · On-site

  • Currently leading product design for 99shorts:
  • From 6secs to 140secs per session, increased average watch duration per user via user first content strategy & relevancy as first design principle. Now scaling design for higher traffic & business contribution
  • Achieved 59% increase in organic app growth with discovery & awareness initiatives in collaboration with marketing — 🏆 Infoedge Merit & 99acres Excellence Award
  • Increased conversion to 6% in owner e-com through data driven design process & working closely with cross-functional stakeholders — 🏆 UX Excellence Award
  • Created design system & led UX strategy, product design & 360° discovery & awareness for loans vertical
  • Drove UX initiative, App Onboarding by aligning cross-functional stakeholders by tying it to business metrics
  • Reduced Spam by 97% via pro-active awareness & engagement — 🏆 99acres Excellence Award
  • Created email system to drive engagement & jump in Owner supply — 🏆 Infoedge Merit Award

Designed
  • Review & rating form which resulted in 7% completion rate — 🏆 Infoedge Merit & 99acres Excellence Award
  • Mentoring freshers to become execution ready & leading junior designers with UX strategy contributing to timely project deliveries & success stories
User Experience (UX)Stakeholder ManagementProduct DesignDesign ThinkingMentoringdesign system+3

Samsung sds

UX Designer - Samsung SDS

Jun 2019Mar 2020 · 9 mos · Gurgaon, Haryana, India · On-site

  • In collaboration with Samsung Korea Design team
  • ADAS Tool for ML engineers
  • Award winning OPUS design system & documentation
User Experience (UX)Product Designdesign systemStakeholder Engagement

Wadi.com

Art Director

Feb 2018Nov 2018 · 9 mos · Gurgaon, India

  • Led visual design, landing pages, and digital campaigns for a middle-east's largest e-commerce platform once.
  • Rejoined in Feb 2018 – Nov 2018 for brand refresh projects.
  • Art director @Tjori, an indian lifestyle brand as a consultant for the same founder
Stakeholder ManagementProduct DesignArt DirectionBranding & IdentityTeam Management

Yatra online ltd.

Deputy Manager - Design

Jul 2017Jan 2018 · 6 mos · On-site

  • Design lead for Travelguru’s homestay vertical,
  • 360° brand awareness campaign design strategy across digital & print media
  • Featured Ads in Travel Magazines
Stakeholder ManagementProduct DesignTeam LeadershipBranding & Identity

Packooz.com

Business Owner | Design & Marketing

Jun 2017Jan 2018 · 7 mos

  • Founded and ran Packooz, a one-stop packaging solution for bakeries, restaurants, and food outlets — handled everything from brand identity & custom packaging design to online sales and order fulfillment.
Stakeholder ManagementBusiness Strategy

Wadi.com

Senior Design Associate

Jun 2016Jun 2017 · 1 yr · Gurgaon, India

  • Design Marketing campaign with the help of my team
  • Fashion category landing page UIs
  • Branding during the launch of SASS in UAE, a private fashion label by Wadi

Paytm

Senior Design Associate

Feb 2015May 2016 · 1 yr 3 mos · Noida Area, India

Crimson creations

Project Head - Videos

Aug 2013Jan 2015 · 1 yr 5 mos · Ghāziābād Area, India

Education

IMT CDL Ghaziabad

PGDM - Marketing — Marketing

Jan 2015Jan 2016

Mahatma Gandhi University

Bachelor of Science (B.Sc.)

Jan 2011Jan 2013

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