Dane Maddams

Product Director

Australia14 yrs 1 mo experience

Most Likely To SwitchAI Enabled

Key Highlights

Led product strategy for performance management at Culture Amp.
Achieved 300% growth in North American market expansion.
Mentored future product leaders through comprehensive courses.

Stackforce AI infers this person is a SaaS Product Management Leader with expertise in AI and team development.

Contact

Skills

Core Skills

Product ManagementProduct StrategyProduct DevelopmentMentoringDigital Strategy

Other Skills

Artificial Intelligence (AI)Strategic ThinkingProduct Road MappingSoftware DevelopmentUser ExperienceProduct LeadershipProfessional MentoringSoftware Product ManagementGlobal Product ManagementLaunch ProductsTeam LeadershipProject ManagementBusiness DevelopmentFilmTelevision

About

I lead Performance Product at Culture Amp. Six teams, a lot of opinions, and one goal: making performance feel less like admin and more like something that actually helps people grow. Psychology, AI, and a fair bit of trial and error.

Experience

14 yrs 1 mo

Total Experience

4 yrs 8 mos

Average Tenure

5 yrs

Current Experience

Culture amp

2 roles

Director of Product

Promoted

May 2025 – Present · 1 yr

Overseeing the entire Performance product suite, including Develop, 1 on 1s, Goals, Employee Profile, Calibrations and Performance cycles features. Ensuring they deliver value, integrate well, and drive adoption.
Sets strategy, aligns teams, and makes key product decisions.
Aligns performance, engagement, and employee data into a unified experience
Works with People Science, Design, and Engineering to deliver improvements with lasting impact

Artificial Intelligence (AI)Product ManagementProduct Strategy

Lead Product Manager

May 2021 – May 2025 · 4 yrs

Led development across key areas, building scalable foundations and delivering features that improved adoption and usability.
Design System: Delivered a multi-tier system enabling faster, consistent shipping
1 on 1s: Overhauled experience to improve preparation, conversations, and follow-through
Homepage & Navigation: Simplified discovery of value and new features

Artificial Intelligence (AI)Strategic ThinkingProduct Road MappingProduct ManagementProduct Development

Academy xi

Lecturer - Product Management

Sep 2021 – Aug 2022 · 11 mos

Guided a cohort of 30 students through a comprehensive 12-week Product Management course, fostering future leaders in the industry.
Conducted live sessions, provided individualised feedback, and supported students in their journey into product managers.

Product LeadershipProfessional MentoringProduct ManagementMentoring

Rotor studios

Head Of Product Management

Apr 2018 – May 2021 · 3 yrs 1 mo · Sydney, New South Wales, Australia

Drove the digital strategy for toyota.com.au and lexus.com.au, managing extensive vehicle customisation and purchase configurators.
Led the company's product management framework, enhancing delivery efficiency by 20%
Revamped business forecasting and planning processes, significantly improving forecast accuracy and strategic decision making.

Product LeadershipSoftware Product ManagementGlobal Product ManagementProduct ManagementDigital Strategy

Plastic wax

4 roles

Vice President of Product

Promoted

Jan 2013 – Oct 2017 · 4 yrs 9 mos

Managed 4 department heads (Production, IT, Development and Post-Production) working on a multitude of high-profile productions including proprietary internal tools, motion capture workflows, products for Game of Thrones, Hunger Games scenes, and Superbowl commercials.
Led the organisation’s expansion into the North American market, developing GTM strategy and securing 4 key Fortune 500 accounts with a growth rate of 300% in 2 years.
Developed the organisation’s first internal studio internship program, developing a talent pipeline that led to 12 FTE and critical long-term hires.

Head of Product

Promoted

Jan 2010 – Jan 2013 · 3 yrs

Oversaw the in-engine real-time and pre-rendered cinematic content for more than 35 videogames and film publishers/developers, leading business growth and production.
Led a team of 6 VFX and digital producers and managed more than 100 external contractors and four outsourced businesses, ensuring a year-over-year KPI achievement of >90% and a staff retention rate of >95%.

Senior Producer

Promoted

Jan 2008 – Jan 2010 · 2 yrs

Managed the companies key VFX/Pre rendered and outsource projects along with it's creative and commercial goals for Disney/Netflix/Activision and Bethesda.
Reviewing and managing all key milestones and deliverables (creative and technical) across key projects and measuring results against clearly communicated business outcomes.
Worked closely with 35 operators/artists (Digital/Post) ensuring daily goals are communicated and measured and performance is tracked through resourcing tools.
Worked directly with business development on Developer and licensing/IP agreements and communicating production-related issues to the appropriate parties.