Aayush Vyas (AV) — CEO
I currently lead Brand Marketing at Snabbit, where we’re building a brand for everyday life; one that people don’t just use, but form habits around. My role sits at the intersection of brand, culture, and growth: shaping how Snabbit shows up consistently across touch points while staying deeply grounded in real consumer behaviour and trust. Over the last 12+ years, I’ve worked across agencies and businesses, helping build and scale brands through strategic clarity, strong creative direction, and disciplined execution. I’ve partnered with over 75 brands across FMCG, CPG, Pharma, Entertainment, Retail, Fashion, Gaming, and Consumer Internet, navigating different stages of growth, categories, and business models. My work has always focused on making brand strategy actionable, translating insight into communication, systems, and experiences that drive both meaning and measurable outcomes. I bring together analytical rigour and creative instinct to build brands that are culturally relevant, commercially sound, and built to last. Beyond campaigns, I care deeply about teams and culture. I’ve led diverse teams, built collaborative environments, and believe that the strongest brands are built when people feel ownership, trust, and clarity in what they’re creating together. Core strengths: Brand & Integrated Marketing Strategy Consumer & Cultural Insight Creative Direction & Storytelling Business & P&L Understanding Team Leadership & Culture Building Today, I’m most interested in building brands that sit naturally in people’s everyday lives; where business growth, creative thinking, and human impact aren’t trade-offs, but reinforcements.
Stackforce AI infers this person is a Brand Marketing expert with extensive experience in FMCG and CPG sectors.
Location: Bengaluru, Karnataka, India
Experience: 11 yrs 11 mos
Skills
- Brand & Integrated Marketing Strategy
- Team Leadership & Culture Building
- Creative Direction & Storytelling
- Strategic Brand Consulting
Career Highlights
- Over 12 years of brand marketing experience.
- Led diverse teams to build collaborative environments.
- Expert in translating insights into actionable brand strategies.
Work Experience
Snabbit
Head of Brand Marketing (5 mos)
Schbang
Sr. EVP - Brand Solutions & Head of Business - South & Emerging Markets (6 mos)
Executive Vice President - Brand Solutions (2 yrs 2 mos)
Vice President - Brand Solutions (1 yr 3 mos)
White Owl
Senior Manager - Marketing & Branding (9 mos)
Manager - Marketing & Branding (2 yrs 1 mo)
DViO Digital
Creative Director (2 yrs 6 mos)
Xebec Communications Pvt.Ltd.
Head - Social Media (9 mos)
Team Lead - Social Media (7 mos)
Social Media Executive (1 yr)
Intern Copywriter (2 mos)
Aaj Ka Anand Newspaper Group
Intern (2 mos)
Education
BBA in Marketing and Advertising at FLAME University
at St. Vincent's High School