Jul 2025 – Sep 2025 · 2 mos

• Developing and scheduling creative, on-brand content for Instagram, Facebook, YouTube and LinkedIn.
• Increased LinkedIn engagement by 6x and grew Instagram views 7x compared to the previous month.
• Building expertise in performance analysis with Meta Business Suite and Google Analytics to inform content and
• campaign decisions.
• Supporting various marketing initiatives like crafting SEO-optimised articles using UberSuggest and assisting with
• client outreach to boost brand awareness and engagement.
• Planning and promoting monthly online events, managing pre-event prep, delivery and post-event follow-up.
• Learning and applying digital accessibility practices to make content more inclusive and user-friendly.

Jan 2025 – Jun 2025 · 5 mos

• Led the transformation and managed the company’s LinkedIn presence, driving content strategy, managing posts, and improving engagement to strengthen brand positioning.
• Developed and executed engaging content strategies for social media platforms (e.g., Instagram, Linkedin, Facebook, Twitter, etc.) to drive audience growth and engagement.
• Collaborated on marketing campaigns, ensuring alignment with brand goals and target audience.
• Monitored social media trends, tools, and applications to ensure content remains fresh and innovative.
• Analysed and reported on the performance of social media campaigns using analytics tools.
• Supported post-creation and video editing.
• Assisted in identifying potential sales leads through social media interactions and other digital platforms.
• Supported the sales team by contributing to customer outreach, follow-ups, and presentations.

Jul 2024 – Aug 2024 · 1 mo · Manchester Area, United Kingdom · Hybrid

• Collaborated on the creation of the 3-year marketing plan, defining objectives, and conducting competitor research to develop strategies to support business growth.
• Created and managed content for social media, coordinating efforts to improve social media presence.
• Developed SEO-enhanced blog content to increase organic traffic and search engine rankings.
• Analyzed the website and recommending user-friendly changes to enhance engagement and user experience

Apr 2024 – Jul 2024 · 3 mos · Manchester, England, United Kingdom · On-site

• Opening, closing, and managing the shop in the manager's absence, ensuring smooth daily operations and adherence to all trading regulations.
• Handling finances, including sorting end-of-day finances, managing weekly finances, and depositing cash at the post office.
• Training new volunteers and effectively delegating responsibilities, coaching individuals and teams to ensure efficient performance.
• Managing merchandising tasks, including sorting, pricing, and arranging clothes, books, accessories, and handling Gift Aid and other donations.
• Managing the cash till, ensuring accuracy and security in financial transactions.
• Improving communication skills in this customer-facing role, engaging with customers and volunteers.
• Following important policies around safeguarding, Health and Safety, and trading regulations, ensuring a safe and compliant working environment

Jun 2023 – Aug 2023 · 2 mos · India · Remote

• Strategised and implemented comprehensive branding initiatives across digital platforms like Instagram, Facebook, LinkedIn, and WhatsApp to drive customer engagement.
• Generating regular, relevant, and engaging content ideas for clients’ social media, according to their needs.
• Collaborating and coordinating with different departments, demonstrating strong time management skills to ensure the seamless execution of content on social media.
• Created and optimised SEO-driven blogs, utilising keyword analysis to enhance visibility and engagement.
• Leveraged WhatsApp Business platform to maintain client communication and facilitate business growth.
• Conducted market research and lead generation through telephone calls and prospecting on social media, aiding the growth of the customer base.
• Planned and hosted events including webinars to drive customer acquisition and brand awareness.
• Facilitated business development by arranging meetings, preparing proposals, and maintaining strong client relationships, by providing support and assisting in presentations and pitches.

Jan 2022 – Feb 2022 · 1 mo · India · Remote

• 2021 - February 2021
• Participated in a rigorous virtual internship program focusing on various aspects of Digital Marketing, including Social Media Marketing, Search Engine Optimization (SEO), Content Writing, and Google Sheet Management.
• Gained practical experience in executing digital marketing strategies and leveraging analytics tools to optimize campaign performance.
• Developed proficiency in crafting engaging content tailored to diverse audiences and platforms.
• Acquired hands-on skills in SEO techniques, enhancing website visibility and organic traffic.
• Utilized Google Sheets for data analysis and project management, improving efficiency and organization within marketing campaigns.