May 2022 – Dec 2022 · 7 mos · Hamburg, Germany

• A Collectors' Community Build Around Tokenised Luxury Spirits.
• → Defining vision, mission, purpose
• → Defining core target group
• → Sharpening value proposition & problems to solve through blockchain technology
• → Evaluating company strategic fit & web3 relevance
• → Drafting light paper
• → Project planning
• → Defining NFT utility and tokenomics
• → Planning initial roadmap
• → Outlining initial business model & financial forecast
• → Advising on Go-To-Market strategy
• → HR & team staffing

Feb 2022 – Oct 2022 · 8 mos · Metaverse

• Uncap is a collective of venture builders, strategic consultants and tech experts focussing on the web3 and NFT ecosystem.
• → 8 weeks strategy explorations
• → Strategic opportunity discovery & risk validation
• → Selective advisory on specific web3 key areas
• → Business modelling & venture building evaluation
• → Team building & staffing

Feb 2022 – Apr 2022 · 2 mos · Hamburg, Germany

• → Strategic project exploration for 3 different concepts
• Defining vision, mission, purpose
• Defining core target group
• Sharpening value proposition & problems to solve through blockchain technology
• Evaluating company strategic fit & web3 relevance
• Drafting light paper
• → Project planning
• → Defining NFT utility and tokenomics
• → Planning initial roadmap
• → Outlining initial business model & financial forecast
• → Advising on Go-To-Market strategy
• → HR & team staffing
• In collaboration and as part of the "Gharage - Innovation Hub" team.

Jan 2016 – Jun 2022 · 6 yrs 5 mos · Hamburg, Deutschland

• 🏆 Exit → Acquired by Motor Presse (Men's Health, Women's Health, Runner's World...)
• Upfit helps people to lose weight healthily. The app with its 50+ customization options provides simple cooking guidance based on individual taste, available cooking time, shopping budget and health preferences. The holistic approach takes away the daily cooking stress and covers the full user journey and biggest problems:
• 1. → What to eat?
• Inspiring with 10k+ automatically generated recipes.
• 2. → How much to eat?
• Automatic calorie counting based on personal goal.
• 3. → What to shop?
• Shopping list creation or direct food delivery through Upfit's food vendors.
• 4. → How to build healthy eating habits?
• Daily repetition and progress tracking for motivation and habit building.
• Upfit is a B2C and B2B brand. 50+ B2B partners use Upfit's white labelling to convert own user traffic and generate revenue. With no effort, white label partners provide additional user value through a fully personalized nutrition solution.

Sep 2015 – Dec 2017 · 2 yrs 3 mos · Hamburg

• Pleksi is a multidisciplinary creative studio focussing on digital brand experiences.

May 2015 – Present · 11 yrs · Fehmarn, Fehmarnsund 34

• A design travel destination on the island of Fehmarn. 8 boutique houses to live and breathe by the Baltic Sea.
• 🏆 Featured in "Architekten Reisen" - Lodgings for Design Enthusiasts, 2022
• 🏆 Nominee of the "German Architecture Award 2019"
• 🏆 Featured in "Take Me To The Lakes" - Weekender Edition, Hamburg 2019
• → Business modelling
• → Brand strategy → Defining vision, mission, purpose
• → Target audience analysis
• → Exterior & interior design
• → Creative direction for multiple photoshoots
• → Brand & corporate design
• → Website UX/UI
• → Copywriting
• → Tech stack research & setup of property management software & platform channel manager
• → Marketing and growth strategy → Ran multiple tests using channels such as booking platforms, influencer marketing, closed Facebook groups → Led to ~90% organic bookings and WOM (word of mouth) as number one conversion driver
• → Setup social channels & initial content strategy → Led to 8k+ organic followers on Instagram
• → Setup PR strategy & media outreach via barter deals → Led to 25+ high-quality clippings in travel & design magazines, books & online blogs
• → HR & team staffing

Jul 2014 – Feb 2015 · 7 mos · Berlin

• 🏆 Acquired by vitra.com, the world's most renowned furniture design brand
• → C-level role, leading Hem's global design team of 10+ creatives
• → Reported directly to the founders
• → From first vision to brand launch in 100 days
• → Responsible for team mentoring & sparring, hr, project management, brand strategy, UX/ UI design consultation, working closely with the marketing and tech team

May 2014 – Jul 2014 · 2 mos · Berlin

• → C-level role, leading Fab's global design team of 10+ creatives.
• → Reported directly to the founders.

Apr 2013 – Apr 2014 · 1 yr · Berlin

Dec 2013 – Jun 2022 · 8 yrs 6 mos · Berlin

• → Sharpening value proposition
• → Responsible for brand & website relaunch in 2013
• → Ran multiple UX/ UI iterations with heavy A/B testing cycles
• → Business development expanding initial offering by complementary products (e-books, mobile apps...)
• → Essential part of growing revenue from 20K+ $ ARR in 2013 → 4M $ ARR in 2022

Jan 2013 – Apr 2013 · 3 mos

• 🏆 Acquired by fab.com.

Jun 2011 – Dec 2012 · 1 yr 6 mos

• 🏆 Exit → Private Acquisition.

Aug 2010 – Feb 2012 · 1 yr 6 mos · Hamburg

Jan 2010 – Jul 2010 · 6 mos · Hamburg

Mar 2008 – Sep 2008 · 6 mos · Hamburg

Nov 2007 – Feb 2008 · 3 mos · Hamburg

Oct 2006 – Jan 2007 · 3 mos · China

Oct 2003 – Mar 2004 · 5 mos · Hamburg