Rithika Chokkarapu

Business Analyst

Hyderabad, Telangana, India2 yrs 11 mos experience

Key Highlights

Expert in SQL and Power BI for data analysis.
Delivered insights for global brands like Beiersdorf.
Proven track record in client-facing analytics projects.

Stackforce AI infers this person is a Data Analyst specializing in Media Analytics and Business Intelligence.

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Skills

Core Skills

Data AnalysisData Visualization

Other Skills

Microsoft Power BISQLExcelPower BIETL ToolsData Visualization (Matplotlib, Seaborn)Exploratory Data Analysis (EDA)Machine Learning (Regression, Classification, Clustering, Statistics & Probability)SQL (Joins, Subqueries, Aggregations, Window Functions)Python (Pandas, NumPy, Scikit-Learn)Data AnalyticsMicrosoft Excel

About

Data Analyst with hands-on experience delivering business insights using SQL, Power BI, and Excel, with exposure to real-world, client-facing analytics projects across media and consumer brands. Currently at Dentsu, I work on the Feld Entertainment analytics project, supporting data-driven decision-making by extracting and validating data using SQL, performing detailed analysis in Excel, and developing interactive Power BI dashboards to track KPIs, trends, and performance metrics. My work helps stakeholders gain visibility into business performance and supports timely, insight-led actions. Previously at Annalect (Omnicom Media Group), I contributed to analytics and performance reporting initiatives for global and multi-brand clients, including Beiersdorf (NIVEA) and Focus Brands. I worked closely with large datasets to analyze campaign and customer performance, build structured reports, and deliver insights that improved targeting strategies and performance monitoring.