Rupa Chaturvedi

Founder

San Diego, California, United States29 yrs 3 mos experience
AI ML PractitionerAI Enabled

Key Highlights

  • Built a global design organization across three continents.
  • Scaled conversational shopping product to 1M users in six months.
  • Taught 1,500+ professionals in human-centered AI design.
Stackforce AI infers this person is a UX and AI design leader with a focus on B2C product innovation.

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Skills

Core Skills

Artificial IntelligenceDesign ThinkingDesign StrategyDesign LeadershipProduct Innovation

Other Skills

Vibe CodingCoaching & MentoringLeadershipResearch and Development (R&D)Leadership DevelopmentTeam LeadershipHigh Performance TeamsConversational AIUser Experience DesignConcept DesignProduct DesignInteraction DesignRapid PrototypingDesign ResearchUser-centered Design

About

I’m a UX Design Leader and AI/GenAI specialist who blends 0→1 invention with platform-scale delivery. I build high-performing global teams, architect systems and information frameworks, and turn ambiguous problems into durable products that move KPIs. Highlights: - 0→1 to v2 at scale: From concept to launch to systematized patterns—GenAI assistants, video discovery, conversational shopping, AR/3D visualization. - Platform UX and IA: Unifying fragmented surfaces into responsive, multi‑platform systems; shaping primitives for workflows, analytics, and monetization. - Design org building: Scaling diverse, distributed teams; codifying operating cadences; partnering with research and content; aligning roadmaps to outcomes. - AI design enablement: Equipping UX orgs to design AI responsibly—expanding influence beyond UI via model evaluation, systems thinking, AI‑first mental models, and AI workflows. Selected outcomes: - Built a 14-person global design org across 3 continents; shipped 80+ features in under 5 months; consolidated a multi‑platform system; meaningful KPI impact. - Incubated 0→1 GenAI initiatives (consumer LLM assistant, Merchant Copilot, AI creative tools, video discovery)—adopted by SMBs and enterprises globally. - Scaled a conversational shopping product from 0→1 to 1M WAUs in under 6 months; 20+ patents granted/published; launched AR “View in Your Room/AR View” with press coverage. - Taught and enabled 1,500+ professionals via a human-centered AI institute; consistent 5/5 ratings; partners include Reforge, Stanford, Maven. Today, I focus on platform UX, AI-assisted experiences, and design org development—bringing product strategy, systems thinking, and responsible AI to enterprise and SMB workflows.

Experience

29 yrs 3 mos
Total Experience
2 yrs 3 mos
Average Tenure
1 yr 2 mos
Current Experience

Vybe snacks

Founder

Feb 2025Present · 1 yr 2 mos

Human centered ai institute

Founder

Sep 2024Present · 1 yr 7 mos

  • Building a world-class institute putting humans at the center of AI—upskilling UX and product teams to design AI that drives measurable business value, adoption, and user trust; profitable each year since launch.
  • Partner programs with Reforge (GenAI: From Idea to MVP; 1,000+ PMs across 18 countries; 4.5/5 rating), Stanford University (UX Design for AI), and Maven (Top Design Course; 5/5 average from 200+ UX leaders).
  • 1,500+ learners trained globally; alumni from Apple, Google, Microsoft, Meta, Amazon, Adobe, Salesforce, Visa, Citi, Porsche, Spotify, Atlassian, HubSpot, eBay, Booking.com, Grammarly, NBC, and Coinbase.
  • Hands-on with AI tooling: design and operationalize UX workflows for AI; build and prototype apps/agents using Lovable, Replit, Claude Code, Emergent, Voiceflow, ElevenLabs, and more to accelerate experimentation and delivery.
  • Curricula focus: AI UX and product design, adoption and engagement, trust/safety and transparency, conversational and generative AI, model evaluation/design, and design systems for AI—aligned to business outcomes and user mental models.
  • IP and resources: Weekly newsletter to 16,000+ subscribers; hands-on toolkits (AI Literacy Roadmap, AI Use Case Builder, Responsible AI Checklist) used by thousands; certificates awarded upon completion.
  • Corporate enablement: Custom training pathways and toolkits that help product/design orgs move from AI exploration to MVP and scale with human-centered AI practices.
  • Role: Founder & Chief Instructor—lead strategy, curriculum research/design, instruction, and external partnerships; deliver corporate upskilling and advanced AI UX programs at scale.
Artificial IntelligenceDesign ThinkingVibe CodingCoaching & MentoringLeadership

Stanford university

Adjunct Lecturer (Product Design)

Feb 2023Present · 3 yrs 2 mos · United States

Research and Development (R&D)Artificial IntelligenceDesign StrategyLeadership DevelopmentCoaching & Mentoring

Uber

Head of Merchant & Ads Design

Feb 2023Aug 2024 · 1 yr 6 mos

  • Head of Design for Uber Eats Manager (UEM)—the global merchant platform across 50+ countries and million‑plus users—spanning catalog, CRM/store operations, ads & monetization, and end‑to‑end order/fulfillment across tablet, mobile, and web, supporting a multi‑billion revenue line.
  • Built and scaled a distributed design org: 3 → 14 designers in <1 year across 4 time zones/3 continents; founded the Bangalore hub from zero and integrated the Chile team. Reported to the VP of Design; regularly presented to executive design and product leadership; influenced ~600 cross‑functional partners.
  • Directed a complex, multi‑track platform redesign (IA, data quality, UI/UX), shipping 80+ features in <5 months across continents; drove double‑digit engagement gains on business‑critical workflows (reports, customer management, campaign creation, analytics) and meaningfully increased campaign creation rates.
  • Set the design strategy and led design execution for the UEM mobile modernization; delivered v1 in <3 months with a research‑driven roadmap that shaped product vision and accelerated on‑the‑go adoption for SMB, franchise, and enterprise partners.
  • Led Ads design strategy - consolidating campaign creation and reporting experiences, exploring GenAI‑assisted creative and authored a 3‑year UX vision aligned to monetization and advertiser ROI.
  • Oversaw design for 0→1 initiatives incubated by Product: consumer LLM assistant (4.2/5 pre‑beta), Merchant Ads Copilot enabling goal‑based budgeting, contextual recommendations, and creative generation with education for non‑savvy SMBs, and a dish‑forward video feed on Home creating durable discovery surfaces for future monetization.
  • Instituted an operating cadence that scaled: design resource allocation, roadmap/PRD governance, design crits, research roadmaps informing prioritization, executive communications, and biannual planning. Collaborated with global QSRs and earned multiple internal culture awards.
Design LeadershipProduct InnovationTeam LeadershipArtificial IntelligenceHigh Performance Teams

Google

UX Design Manager

Jun 2021Feb 2023 · 1 yr 8 mos

First round capital

Product & UX Design Mentor

Feb 2020Jan 2024 · 3 yrs 11 mos · San Francisco Bay Area

Amazon

2 roles

Sr UX Designer, Alexa Shopping

Sep 2019May 2021 · 1 yr 8 mos · Palo Alto, CA

  • I manage and lead a team of UX and Personality designers focused on Conversational AI within the Alexa Shopping group in Amazon. Collectively, my team and I conceptualize, deliver design and strategy to help launch customer experiences that span upper funnel, inspiration and product discovery; product evaluation and research, and post purchase needs of our customer. We are fierce advocates for our customers and leverage multiple sources of data from qualitative to quantitative to guide our intuition and measure our efficacy. The impact we have generated is a combination of customer experience vision, strategic frameworks and mental models as well as design systems for interaction with Alexa by voice and devices in the context of shopping.

Sr UX Designer

Jan 2017Sep 2019 · 2 yrs 8 mos · Palo Alto, CA

  • Lead UX Designer for Augmented Reality (AR) experiences at Amazon

Sentient technologies

Head of Design - Visual Intelligence

Dec 2015Jan 2017 · 1 yr 1 mo · San Francisco Bay Area

  • Helped launch an AI-enabled shopping product that will change the way shoppers shop online.
  • Conceptualized and designed multi-channel user experiences for a breakthrough visual search technology product - redefining how consumers shop online.
  • Helped launch a breakthrough AI enabled online shopping product within 5 months.
  • Contributed from conceptualizing the UI and product strategy/features to final implementation through whiteboard sketches, wire-frames, high fidelity prototypes and design specifications.
  • Followed a thorough user centered design process to gather insights into shopper behavior and expectations as well as iterative design based on feedback from user testing.

Workspan

Head of Design and UX

Feb 2015Nov 2015 · 9 mos · San Francisco Bay Area

  • Conceptualized and designed user experiences for a new category of collaborative marketing product. Led the design research process through to conceptual explorations, iterative prototyping and design deliverables.

Samsung

Sr Conceptual and Visual Designer

May 2014Feb 2015 · 9 mos · Palo Alto, CA

  • Concept and UX design for strategic projects for Samsung's award winning consumer app - MILK Music such as Social, Gear (wearables) and Contextual Recommendations.
  • Contributed through conceptual and interaction design to an extremely unique and beautifully designed interface.
  • Introduced the team to user centered design thinking and conducted several user tests to validate concepts and designs.

Stanford changelabs

2 roles

Design Lead

May 2013Aug 2014 · 1 yr 3 mos

  • http://changelabs.stanford.edu/

Teaching Assistant

Dec 2012Aug 2014 · 1 yr 8 mos

  • Teaching Assistant at the Innovation Masters Series
  • http://scpd.stanford.edu/design/

The amani institute

Lecturer, Design Thinking

May 2012Jan 2015 · 2 yrs 8 mos · Nairobi

  • The Amani Institute - Preparing next-generation talent to tackle global challenges by filling the gap between university and the workforce through a new approach to higher education.

Raaya design inc

Principal Designer

Sep 2009Aug 2012 · 2 yrs 11 mos · San Francisco

  • Conceptual, Product and UX Design. I work with emerging/global brands and entrepreneurs to create products and services that generate new revenue streams and stronger brand relationships.

Lionbridge technologies, inc.

New Media & Mobility Solutions

May 2006Sep 2009 · 3 yrs 4 mos

Wipro technologies

Retail Industry Solutions

Aug 2004May 2006 · 1 yr 9 mos

Zensar technologies

Technology & Software Solutions

Mar 2002Aug 2004 · 2 yrs 5 mos

Learningmate inc

Co-Founder, Interactive Content Design

May 2001Jan 2002 · 8 mos · Mumbai Area, India

Aptech software consulting

Enterprise Software Products

Sep 1996Apr 2001 · 4 yrs 7 mos · Mumbai Area, India

Education

Stanford University

Master of Science (MS) — Product Design (d.School)

Jan 2012Jan 2014

THNK School of Leadership

Creative Leadership Executive Program — Creative Leadership

Jan 2012Jan 2013

University of Mumbai

BSc — Physics

Jun 1993Mar 1996

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