Feb 2022 – Feb 2024 · 2 yrs · Hollywood, Florida, United States

• Manged and created content for the DAER and Rooftop brands on social media, overseeing all aspects of content creation, strategy, and engagement
• Spearheaded the launch of DAER TikTok account, achieving rapid growth and reaching 25k followers within the first two months of its inception.
• Developed a compelling brand identity and brand voice for the company, fostering a sense of community and establishing a cohesive online presence across all platforms.
• Produced engaging and shareable content to captivate audiences, using analytics to curate content that resonates with target demographics.
• Successfully collaborated with internal and external stakeholders to align social media strategies with broader marketing and business objectives.

Oct 2021 – Present · 4 yrs 7 mos · Florida, United States

• - Founded and operated a successful freelance social media management business, catering to small to medium-sized businesses while also scaling my business while recruiting, training, and mentoring a team of social media managers and creators to execute amazing social media work for my clients.

Sep 2021 – Jan 2022 · 4 mos

• Lead the development of several innovative programs to improve the company’s social media efforts, Including an Internship program and a company-wide EGC program.
• Lead community management and engagement activities on the Bang Energy Twitter account as well as practiced social listening to develop content for the platform.
• Implemented social media strategy across various social media platforms, leading to a 70% increase in following on Bang Energy's LinkedIn and a 60% increase in engagement on Twitter.
• Supported the social media team by reporting on cultural trends and the social media landscape.

Jun 2020 – Sep 2021 · 1 yr 3 mos

• Managed brand accounts across various social platforms and strategically launched 3 brand accounts on TikTok.
• Fostered relationships with online influencers and the Bang Energy Fuel Team members to create photo and video content that best fits the image of the brand.
• Pitched several creative content ideas to the social media manager and then worked cross-departmentally with graphics, video and sometimes web team to see ideas from concept to execution.

May 2020 – Jul 2020 · 2 mos

• To make my time in quarantine during the Coronavirus pandemic as valuable as can be, I volunteered to do PR/Social Media work for a non-profit founded by Yale and HS students that aims to donate devices to those in dire need of staying connected during the pandemic, especially the elderly community that needs access to Telemedicine. Here is what I accomplished:
• Aided the nonprofit organization in branding initiatives by creating a branding & visual style guide.
• Wrote the non-profits initial press release, created media lists and worked with a team to maintain them.
• Pitched initiative of hosting a Virtual Fundraising 5K Event (Run for Patients' Medical Access) to the founders of the non-profit that raised over $2,000 for the cause.
• Assisted in managing social media accounts and created graphics using Adobe cloud and Canva.

Jan 2020 – Mar 2020 · 2 mos · Gainesville, Florida Area

• Designed graphics and edited photos for Alpha PRoduction's social media using Adobe Suite.
• Worked together with the in-house team to brainstorm content ideas for Alpha's Instagam, Twitter, website and blog.
• Utilized a shared content calendar to plan posts and track metrics.

Dec 2018 – Mar 2020 · 1 yr 3 mos · Gainesville, Florida Area

• Pitched several creative ideas for Instagram Stories and posts, as well as TikToks.
• Collaborated with other UF Social Interns and went around campus to film content for UF's TikTok account
• Crafter together Twitter replies during #UF23 Decision day, where I congratulated students for their acceptance into the school through UF's twitter using GIFs, Emojis and Hashtags

Aug 2017 – Mar 2020 · 2 yrs 7 mos · Gainesville, Florida Area

• Supervised up to 40 residents to ensure their safety and well-being in the residence halls.
• Coordinated educational programs on topics such as alcohol-awareness and self-care.
• Fostered a community within the residence halls.

Aug 2018 – Dec 2018 · 4 mos · Gainesville, Florida Area

• Developed stimulating articles and content in order to increase student engagement.
• Wrote compelling stories for sharing in social media
• Craft together ideas and content for college's social media
• Wrote press releases for the program

Jan 2018 – Aug 2018 · 7 mos · Gainesville, Florida Area

• Contacted and interviewed sources on a tight deadline
• Wrote and edited compelling stories in AP style.
• Been published in print on the front page

Oct 2015 – Jun 2016 · 8 mos · United States

• Instructed children ages 3 to 8 in reading and math.
• Graded and inputted homework and test results into Word Excel.
• Communicated with parents about their child's progress, developing various interpersonal skills.
• Mastered various office skills such as filing, answering the center's telephone and maintaining the
• center's space organized.