Apr 2025 – Nov 2025 · 7 mos

• GAM - Business and Brand Lead at WLDD, leading next-gen brand growth with a sharp focus on media, strategy, and client excellence. Building high-performing teams that make brands spark, scale, and sustain in today's fast-moving digital landscape.
• What I Lead:
• Building powerhouse teams focused on client growth and market domination
• Integrating media and strategy for impactful brand solutions that actually move the needle
• Cross-departmental collaboration that turns creative chaos into streamlined success
• Operational frameworks for seamless team onboarding and long-term growth
• Market insight-driven strategies that keep us ahead of trends and competition
• Marquee Clients and Major Wins:
• JioHotstar | Prime Video | Rapido | Philips | Canva | Jeevansathi | Flipkart | HDFC | Zomato | District | Dharma Productions | Maddock Films | YRF & more game-changing brands
• The Impact:
• Leading teams that consistently drive client growth and business expansion
• Mentoring rising talent because collective wins > individual achievements
• Creating operational systems that scale teams without losing the creative edge
• Building bridges between creativity, client goals, and market realities
• Driving overall business growth through strategic thinking and execution excellence
• Mission: Engineering marketing moments that spark real conversations, drive genuine engagement, and deliver measurable business growth. Not just campaigns—culture shifts that matter.

Apr 2024 – Apr 2025 · 1 yr

• Led 24+ specialists across strategy, media, and copy, and was the go-to for high-stakes launches and next-gen brand campaigns. Orchestrated disruption for names like Prime Video (Mirzapur S3, Call Me Bae), Maddock Films, Cleartrip and more—delivered ₹11 Cr+ revenue and 300–400M+ reach. Built team culture with blitz onboarding, sharp upskilling, and an obsession with creative that won in the wild. Every project fused science, instinct, and execution—making campaigns win the culture game, not just impressions.

May 2023 – Apr 2024 · 11 mos

• Led a crew of creative disruptors across India's biggest platforms. Orchestrated creator-led campaigns for Meesho, Flipkart, Prime Video, JioCinema and more—launching what was next and viral before it trended. Designed playbooks, built real cross-team chemistry, and ran training modules to grow tribe and fire up brand engines. Turned every media brief into a launchpad—so every campaign landed loudly (and often made the competition wish they'd done it first).

Apr 2022 – May 2023 · 1 yr 1 mo

• Brought India's OTT, e-com, and pop culture brands into the viral arena. Ran digital storytelling, content firestorms, and meme-first campaigns for Disney+ Hotstar, Myntra, SonyLIV, and more. Was not just a campaign architect—built social voices, mentored fresh talent, and rallied teams around a culture of fast, fun, and impact-focused creativity. Everywhere you saw a trending moment, our team was driving it, scaling it, or training the next batch of meme-smiths to outdo it.

Apr 2021 – Mar 2022 · 11 mos · Gurugram, Haryana, India

• Was the client whisperer and business builder. Drove relationship management, masterminded deal renewals, and unlocked new opportunities through data-backed recommendations for Airtel's biggest accounts. Bridged business needs and creative solutions—always keeping the partnership growing, performance strong, and clients so happy they'd text after business hours for advice (and sometimes memes).

Oct 2020 – Mar 2021 · 5 mos · Mumbai, Maharashtra, India

• Negotiated beyond the basics—secured the kind of supply deals and partnerships that made the numbers pop. Drove analytics-fueled risk management, built a pipeline of go-to vendors, and engineered onboarding smoother than prime-time logistics. Helped ensure that business never stopped moving, all while building supplier relationships that raised the bar for quality and profit.

May 2020 – Jul 2020 · 2 mos · Gurugram, Haryana, India

• Led the charge for skill-building and internships, rallying campus communities through workshops and events no one skipped. Built bridges between faculty, students, and real-world opportunities, repping Internshala's cause so well the campus started thinking career-first. Every event wasn't just about jobs—it was prepping peers for launches, leadership, and the kind of success that shows up offline, too.

Jan 2020 – Sep 2020 · 8 mos · Madhya Pradesh, India

• Drove hard targets and even harder wins, ran the engine room of retail for one of India's largest auto brands. Turned market trends, data, and people insights into retail action—record-setting collections, all-star dealer compliance, and targets hit so often it became the new normal. Activated every scheme and campaign like a pit crew leader, made growth, loyalty, and local buzz go full throttle.

Aug 2019 – Dec 2019 · 4 mos · Gurugram, Haryana, India

• Crafted content stunts, digital storytelling, and campaign sprints for brands, OTT, and corporate clients. Took brand blueprints from whiteboard to wild, built narratives that connected instantly and campaigns that set feeds (and group chats) buzzing. Raised the social bar—on messaging, creative, and day-to-day delivery. Any growth, I hacked it. Any digital channel, I owned it.

Jul 2018 – Jul 2019 · 1 yr · Delhi, India

• Owned the sales circuit for B2B and B2C clients—moved products and relationships with speed, clarity, and a little bit of swagger. Translated customer needs into creative solutions and closed bulk deals on repeat. Every delivery, every follow-up, every after-hours call—nailed it. Turned feedback into loyalty, and orders into opportunities for the business to grow—one desk, one relationship, one success story at a time.