Atharva Padhye — Co-Founder

I think marketing & advertising at it's core is about figuring out what people want. That's a pretty hard problem to solve. It takes both art and science, sometimes even a bit of guesswork to get it right. Nobody can get it right all the time, but we can tighten our process to improve the odds. That's what we're trying to do at GetCrux - helping you learn faster from creative tests, finding patterns and signals in how users are responding to your ads, and make better creative decisions. -------- Previously, I studied renewable energy at IIT Bombay where (in between having the time of my life) I got some work done too. I worked on Mood Indigo which was like a scaled-down version of Coachella where we hosted thousands of college students, Indian and international artists and celebs for a 4-day long festival in December at the IIT Bombay campus. In 2020, we did an online metaverse-like version which was a different twist. Towards the end, I was offered a consulting position at Bain which I had to turn down unfortunately as we had already set sail on the Crux journey.

Stackforce AI infers this person is a MarTech innovator with strong event management and strategic leadership skills.

Location: San Francisco, California, United States

Experience: 6 yrs 1 mo